Claudia Kawczynska is The Bark’s editor in chief. Cameron Woo is The Bark’s publisher.
What does technology hold for the future of dogs? It’s an interesting question that was posed by the FOUND Dog Tech Conference held at San Francisco’s Digital Garage last Thursday, March 19. The inaugural FOUND event was created by Pack, a social network for dogs and their owners. One of the new breed of tech companies designed to serve next generation dog owners and their canine companions, Pack brought together tech movers and shakers to rally around common causes—to elevate the conversation around dog focused technology businesses, share new ideas and opportunities, and ponder their collective future. The leaders of Pack, Rover, Petcube, PrideBites and Whistle took to the stage to showcase their particular vision on dog business. Part product showcase, part tent revival—each presenter worked hard to convince the audience that the “pet space” was being reinvented and that the market opportunity ($80 billion annually) is huge and growing. The big message: dogs, and thus these start-ups, were to be taken seriously.
Dog tech today is based more on emulation then innovation, so one is more apt to meet the Fitbit for dogs or Uber for dogwalkers then fresh, radical ideas. The most successful business models are service oriented—helping dog owners (or pet parents as marketers like to say) hook up with care, products and social groups. But the financial investment appears to be real, and early success is helping people forget the failures of the past. Pets.com and its talking sock puppet is often cited as the poster child for misguided failure from tech’s big bust in the late ’90s. Today’s entrepreneurs are working hard to connect to the burgeoning pet market and find success.
What does tech have in store for dogs and their people? Here are a few takeaways from FOUND:
Dogs are not frivolous—they help us be healthier and happier, and thus should be considered part of the health and wellness industry. This shift in perspective reflects a line of thinking that may find traction with investors, and in turn foster more innovation.
Dogs make us social—Pack’s goal is to connect dog owners … to each other, to their cities, to their dogs. Think of Facebook for dogs, a canine social network. Pack Co-founder/CEO Megan Casey emphasized the relationship between dogs and their owners’ well-being. She also noted that more than half of all U.S. smartphone users have dogs.
Responding to underserved markets—Rover connects owners to a nationwide network of qualified dog boarders. Founder/CEO Aaron Easterly feels he has identified a large underserved market, one that operates in what he termed “the shadow economy”—casual transactions between family and friends that operates under the radar of standard business analysis. The early returns of his venture are promising enough to secure a new round of $25M investment, raising Rover’s total funding to over $50M.
Customization—PrideBites is pursuing the megatrend of personalization, the desire of consumers to design their own product. In this case, it’s placing your dog’s name or likeness on to toys and apparel made in China but the greater potential lies in customized dog food, pharmaceutical products and data systems.
Digitizing dogs—Whistle is one of a handful of new “smart” collars or wearable devices that monitor a dog’s activity with the capacity to connect data to health providers. “Our goal with Whistle,” said Jacobs, “is to give dogs a voice.” As the technology expands, expect more complex data monitoring and analysis.
What was missing? For all the talk of unconditional love and dogs making us better people, we didn’t hear talk of a deeper understanding of dog people and their needs. Nor was there acknowledgement of the wide diversity of the canine community. But that may have to wait for Dog Tech 2.0—for now, companies are targeting the low hanging fruit. Speaking of community, scant mention was made of efforts to contribute to our most pressing issues … animal rescue/adoption, humane causes or education. I hope that changes.
For now, it was refreshing to see a serious gathering of energetic, smart business people committed to dogs, or at least, the dog market. Some good things will take hold, others will fail, but in the end, there will be new services and products to make your life and your dogs’ a little better. One of the most insightful comments of the evening came from panelist Jon Lax, director of product design at Facebook … “the goal for any dog app or website should be to make us better caretakers. If we are spending more time with our apps than we are with our dogs … then something is amiss.”
A directory of dog-friendly companies
The following businesses understand the value of working in the company of dogs— whether it’s writing code, blowing glass or saving the environment … work is just better with a dog by your side. We’ve gathered together the most comprehensive list of dog- friendly workplaces in America, both large and small, covering 30 states. We salute these companies for working and playing hard, and valuing a belly-rub and as much as a balance sheet. (If you know a dog-friendly company we’ve missed, please add it in the comments)
Company: 3five, Inc.
Company: Advent Software
Company: archer>malmo, inc.
Company: Assembly of Dog
Company: Average Joes Entertainment
Company: Ben & Jerry's
Company: Big Communications
Company: Big Foot Media
Company: Big Spaceship
Company: BISSELL Homecare, Inc.
Company: Boa Technology
Company: Bomber Industries
Company: Bravo! Vail
Company: Bulkley West
Company: Butler, Shine, Stern & Partners
Company: Camp Bow Wow of Bridgewater
Company: Canine Detection and Inspection Services
Company: Cape Art Tiles
Company: Carnation Corners
Company: CattleDog Publishing
Company: Century Box
Company: Certified Wildlife Friendly
Company: Chehalem Wines
Company: Chuck Latham Associates
Company: Clif Bar & Company
Company: Country Walkers
Company: Cram Crew
Company: Culver Brand Design
Company: Dean Insurance Agency
Company: Delphic Digital
Company: Diamond Creek Pet Retreat & The Canine Sports Center
Company: Dogster/SAY Media
Company: Flathead Spay & Neuter Task Force
Company: Fluent City
Company: Found Animals
Company: Frenchie Winery
Company: Giraffe Marketing
Company: Glassy Baby
Company: Grassroots solutions, inc
Company: Harbors Home Health & Hospice
Company: Healthy Paws Pet Insurance
Company: Helen's Salon
Company: Humane Society of the United States
Company: Hydro Flask
Company: Integrated Benefit Consultants
Company: Intent Media
Company: Jaime Ellsworth Studio
Company: Jersey Printing Associates
Company: Joliet Slammers
Company: Jones Soda
Company: JVST USA LLC.
Company: K9 Country Club & Training Academy
Company: Keep Indianapolis Beautiful, Inc.
Company: Kiosked Ltd
Company: Larson Family Winery
Company: Law Offices of Daniel F. Brookman
Company: Le Chateau Pet Resort
Company: LeashLocket, Ltd./AEI
Company: Lucas & Lewellen Vineyards
Company: Madison House Assisted Living Residence
Company: Marcus Thomas LLC
Company: Martinez Animal Hospital
Company: Midland School
Company: Milton M. Muraski DDS Inc.
Company: Ministry of Supply
Company: Momofuku Milk Bar
Company: Morristown Deli
Company: Mrs. Grossman's Sticker Factory
Company: Natural Habitat Adventures
Company: Nebo Agency
Company: Neff Associates
Company: Now What
Company: O.H.S.O. Eatery & nanoBrewery
Company: ODEL PLC
Company: Ogden Contract Interiors, Inc.
Company: Onestop Internet
Company: OverGo Studio
Company: Page One Web Solutions
Company: Palantir Technologies
Company: Paula's Choice
Company: Peskind Law Firm
Company: Pet Sitters International (PSI)
Company: Peterson Milla Hooks Advertising
Company: Procter & Gamble
Company: Qualey Granite & Quartz
Company: Radio Systems Corporation
Company: RE/MAX Results So Co
Company: Replacements, Ltd.
Company: Road Rebel Entertainment Touring Logistics
Company: RSA FILMS
Company: Sam Simon Foundation
Company: Service Dog Project
Company: Scream Agency
Company: Small Dog Electronics
Company: Small Girls PR
Company: Sports Basement
Company: Springbox Digital Partners
Company: StackMob, Inc.
Company: Summit Contractors Group
Company: SUP ATX
Company: Swift Collective
Company: Synapse Product Development
Company: Tassel Depot
Company: The Clymb
Company: The Glenn Group
Company: The Golden Paw
Company: The Honest Kitchen
Company: The Nerdery
Company: The Squires Group, Inc.
Company: The Watering Bowl
Company: Tito's Handmade Vodka
Company: Tomlinson's Feed & Pets
Company: Treats Unleashed
Company: Vaughn building
Company: Vision 360 Design
Company: WAKA Kickball & Social Sports
Company: Wasabi Rabbit
Company: Wild Goose Chase, Inc.
Company: Winchester House
Company: Wolf Conservation Center
Company: Working Dogs for Conservation
Company: Wyatt Technology Corporation
Sandra Roth and Lizzy with a showstopping performance
Dog-dancing is taken to its heights and none display this better than Sandra Roth and Lizzy at The Open European Championships in Heelwork to Music and Freestyle 2014, held in Stuttgart, Germany. “There are no compulsory movements or elements, so each team can present their individual strengths and skills,” reads Dogdance International’s preamble. “No other dog sport offers that much flexibility to ... adapt each performance to the capabilities and needs of each team member (dog as well as human).”
Sandra Roth is a ballet and jazz dancer with a passion for dogs, so moving into dog-dancing was a natural for her and turned out to be the perfect sport. As for Lizzy, her dancing companion, Roth writes in her profile that “Lizzy has been learning tricks and freestyle moves since she was a puppy. But we’ve had many problems and she was not an easy dog. So our main focus for the first 3 years was on her social behaviour and not on dog sports.”
Roth continues that Lizzy “gets more and more confident and our relationship has improved a lot. She is also starting to enjoy the attention by the audience.”
And Roth adds that, “Other than dancing we also do some obedience training, we do Treibball, scent work, lunging, dog scootering and whatever is fun for both of us.”
Don’t you agree that their performance takes your breath away? And by the time Lizzy is doing her front-leg-crossover, I couldn’t stop the tears, this was oh so lovely.
Home is where the dogs are in new Coldwell Banker spot
There are few things better than coming home and being greeted with the wagging tails and the unbridled joy our dogs exude. These moments are gloriously featured in a new commercial titled “Home’s Best Friend” the made its debut during ABC’s airing of The 87th Academy Awards on February 22.
The 30-second ad spot is produced by Coldwell Banker Real Estate and features 16 rescued dogs discovered on Adopt-a-Pet.com. To help more dogs find a forever home, Coldwell Banker is announcing the “Homes for Dogs Project.” By teaming up with Adopt-a-Pet.com, the largest nonprofit pet adoption website in North America, the campaign aims to find homes for 20,000 dogs in 2015.
“Our previous spots have showcased the joy of coming home, so this year it made sense to portray who’s on the other side of the door,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “With more than 43 million U.S. households having dogs, there is no question that our pets go hand-in-hand with our love of home. The ‘Homes for Dogs Project’ takes this a step further, allowing our affiliated companies to join us in helping adoptable dogs find homes.”
It’s an admirable goal, and a good example of how some corporations are partnering with humane organizations to brand their values and philanthropy. “Dog love” also resonates with consumers, and this effective commercial captures the delight that many of us experience every time we walk through the door.
The annual Oscar airing has become a popular launching pad for commercials trying to capture a more sophisticated crowd as opposed to the populist viewership of the Super Bowl. Advertisers often choose to debut their more thoughtful and cinematic spots during the Oscar telecast. For Coldwell Banker, they are hoping that the most memorial clip you saw at Hollywood's big awards broadcast was be their new commercial.
Ruth Silverman is a treasure. She combines a curator’s eye for fine photography with a lifelong passion for dogs. It has resulted in two seminal books The Dog: 100 Years of Classic Photography and The Dog Observed, numerous photo exhibits and a personal collection that rivals many museums. The Bark crossed paths with Ruth many years ago, and she has been an invaluable advisor to our efforts on many fronts, introducing us to a host of great photographers and art of all kinds that have graced our pages. Ruth is one of those people who seem to know everyone, after having been a curator for the International Center of Photography in New York, as well as a successful photojournalist. She takes delight in connecting creative parties, be it in art, writing or publishing—Ruth is a cultural matchmaker.
Visiting Ruth in her home in Berkeley is like a trip to gallery row. Every wall, shelf and corner is filled with fine prints, paintings and photographs … a framed André Kertész, a William Wegman Polaroid, a classic Nicholas Nixon. We were excited to hear that Ruth has donated a good portion of her collection to raise money to help the dogs she so dearly loves. Friends have organized a month-long online auction to benefit both the SPCA’s “Take Your Best Shot” program, which increases the adoption rate in high‐kill, low-income shelters by presenting quality, attractive portraits of available pets to potential adopters, and the HSUS’ “Pets for Life” program, which addresses the need for spay and neuter services in underserved communities.
The appropriately named “Good Dog Art Exhibition and Silent Auction” can be viewed online at http://tinyurl.com/GoodDogArt through February 26, 2015. It’s a wonderful opportunity to acquire first-rate photography and art while helping animals in need and the programs that serve them. And if you happen to be in the Bay Area this month, you can view the art in person at two venues—Wag Hotels and San Francisco SPCA. A special Good Dog Art Party is being held at Wag Hotels on the closing night of the auction, February 26. Tickets can be purchased at the URL above. We hope you’ll expand your art collection and help the dogs!
with Pope's Blessing CORRECTED VERSION
On Dec. 16 The New York Times, where the following article was sourced from, published a clarification about the remarks attributable to Pope Francis:
What a refreshing, and can I say, enlightened pope that Catholics have with Pope Francis! In responding to a little child’s grief at his dog dying, Francis told a crowd at St. Peter’s Square that, indeed, “paradise is open to all of God’s creatures.” This message sent theological scholars and humane societies across the world into a frenzy, the former trying to figure out exactly what the pope meant, the latter rejoicing in the great news that dogs and all animals can go, and merit going to heaven, and in fact, have souls. Such marvelous news. In reading through the reports about this “divine” decision, it was learned that it wasn’t until 1854 when papal infallibility was actually inscribed in that faith by Pope Pius IX who also supported the doctrine that animals have no consciousness, hence have no place in heaven, and even worse he tried to stop the founding of an Italian chapter of the SPCA. But back in 1990, Pope John Paul II seemed to reverse Pius when he said that “animals do have souls and are “as near to God as men are.” This position wasn’t well advertised by the church. Unfortunately John Paul was followed by the stricter more conservative, Benedict who reverted back to Pius’s position.
But now we have a new pope and definitely a new age in the way that most view animals, with a pope who, “citing biblical passages that assert that animals not only go to heaven, but get along with one another when they get there." Francis was quoted by the Italian news media as saying: “One day, we will see our animals again in the eternity of Christ. Paradise is open to all of God’s creatures.”
The editor of Catholic magazine, the Rev. James Martin, who is also Jesuit, like the pope, said that he believed that the pope was at least asserting that “God loves and Christ redeems all of creation,” and adds that “he’s reminding us that all creation is holy and that in his mind, paradise is open to all creatures, and frankly, I agree with him.”
While it is not such as surprise that Pope Francis, who took his papal name from St. Francis of Assisi, the patron saint of animals, would take this humane, enlightened position, it is a remarkable gift he has given to all animal lovers this holiday season. Viva le Pope Francis!
Ever wonder how a professional athlete handles the pressure of competition and a grueling 6-month long schedule? For burgeoning NBA star Klay Thompson of the Golden State Warriors, it’s a walk in the park … the dog park. When Klay isn’t in the gym or on the road, he likes to take his dog Rocco, an English bulldog, to his local off-leash area at Cesar Chavez Park in nearby Berkeley (CA). We’ve seen him there, playing fetch and doing what dog people do … unwinding, taking in some fresh air. “With me, my friends or my family, I can’t help but talk about basketball, so this is my escape,” Thompson is quoted in a San Francisco Chronicle profile.
ESPN analyst and hall-of-fame player Charles Barkley calls the 6 ft 9 Thompson the best NBA player at his position—strong praise. Thompson’s team, the Golden State Warriors, apparently agrees, recently resigning their star shooting guard to a multi-year, $70 million contract. What was Thompson’s response at the post-signing press conference? “We were trying to get the contract signed, and all he wanted to do was go home to his dog,” mused Warrior general manager Bob Myers.
We know the joys firsthand of Cesar Chavez Park OLA, it’s where the idea for The Bark was born. In fact, the 17-acre OLA overlooking the San Francisco Bay was founded by Bark co-founder Claudia Kawczynska in 2000. One of the founding dogs was Claudia’s dog Nellie … named after former Warrior coach Don Nelson. A bit of history we think Klay Thompson would appreciate.
With Dogs Galore + Hilary Swank, Jane Lynch and many more stars
There is a must-watch TV telethon on Thanksgiving night for all dog lovers. We urge you to tune into the history-making Fox’s Cause for Paws: An All-Star Dog Spectacular, a first-of-its kind program that features rescue dogs, and only rescue dogs. The show came out of the remarkable efforts of co-producers, Hilary Swank and Michael Levitt, both of whom are big-time advocates for dog rescue/adoption. The show will be cohosted by Hilary Swank and Jane Lynch, and feature a cast of leading Hollywood celebrities, including Channing Tatum, Miley Cyrus, Queen Latifah, Betty White, and so many more.
The idea behind the program is the need to bring the plight of rescue dogs to center stage. It’s amazing, but sadly true, that many Americans still do not understand that millions of dogs are needlessly killed annually in this country, or that others are languishing in overcrowded shelters waiting, and waiting for their forever homes. This program wants to convince people that dogs must be saved and that the perfect dog is waiting for you at your local rescue group or area shelter. From purebreds to one-of-a-kind mixed breeds, there is a rescue dog there for you and your family.
The show will also be a celebration of the human-dog connection and, as Hilary explained, “it will be a joyful family show with a lot of fun and lots of dogs, with best tricks, best howlers, celebrity lookalikes, best viral dog video, plus celebrating the people who have done good work to help dogs and organizations that are doing good things and sharing all those stories.” It’s great that they’ll be featuring the heroes on the front lines of animal rescue, those rescue organizations that work tirelessly to save lives, such as Beagle Freedom Project (featured in Bark’s fall issue) This remarkable show will celebrate not just the rescuers, but also, the dogs themselves, from mixed breeds to purebreds, from youngsters to seniors and those with special needs, highlighting their uplifting, life-affirming stories. This makes for perfect viewing for the whole family.
On Tuesday, Hilary Swank was interviewed by Ryan Seacrest on his very popular iHeart radio show , she explained to the listeners, as she did in our winter issue, the problems faced by dogs in shelters and how grateful they are to their rescuers, she explained how tirelessly rescue groups work to care for dogs and connect them to forever homes, and she also gave The Bark a big shout out. She told Ryan that while she has been on the covers of Vogue and Vanity Fair, it was more important to her, and a bigger honor, to be featured, with her dear dogs, Rumi and Kai, on the cover of The Bark!
We were thrilled by her words but we’ll be even more thrilled if you tune into Fox’s Cause for Paws: An All-Star Dog Spectacular, 8 to 10 pm (7 pm Central time) on Thursday, Thanksgiving night on your local Fox station—tuning in is very important because a large viewership will give networks the green light for further rescue advocacy programming. And, as executive producer Michael Levitt notes, “This is our big opportunity to change the misperception of shelter animals and show the world that rescuing a dog is always the way to go.”
I hope you will be moved to donate to the cause and open your hearts to adopt a rescue dog or help in any way you can. This is a cause where every person can make an important difference. So remember: adopt, foster or donate, and most importantly, spread the word. Join Swank, Levitt and your local rescue communities in saving the lives of animals and enriching your own as well.
For Q&A with HIlary Swank, see here
The yearly Humane Award Winners presented by the ASPCA® is a way to bring attention and notoriety to a handful of deserving individuals—outstanding people and animals who have demonstrated extraordinary commitment to animal welfare. These individuals act as role models and sources of inspiration for the humane community and the world at large. The 2014 awards were just announced, and include two heroes that we are well familiar with … Jonny Justice has been named ASPCA Dog of the Year, and Lori Weise, co-founder of Downtown Dog Rescue (Los Angeles) was awarded the prestigious ASPCA Henry Bergh Award. We’ve covered both Jonny and Lori in lengthy features in The Bark, and congratulate them on this special, well-deserved honor.
ASPCA Dog of the Year
Jonny Justice was one of 49 dogs rescued from unimaginable cruelty as part of the 2007 Bad Newz Kennels dog fighting investigation, which resulted in the conviction of NFL quarterback Michael Vick and others. The ASPCA played a central role in the investigation, assisting with the recovery and analysis of forensic evidence from Vick’s property, and leading a team of certified applied animal behaviorists to evaluate the rescued dogs. A black and white pit bull, who had little or no positive interactions with people or other dogs, Jonny was given a second chance when he was adopted by his foster parents, Cris Cohen and Jennifer Long. As Jonny adjusted to life as a typical pet, it became clear that he loved interacting with children. In 2008 he found his true calling as a therapy dog, and these days spends much of his time offering love and support to terminally ill children receiving medical treatment (and their families). Jonny is also a champion for literacy, and has participated in programs, where children practice their language skills by reading aloud to him. The tale of Jonny’s inspirational comeback from the horrors of dog fighting to work as a therapy dog has traveled far and wide, even inspiring a line of plush toys that extend his ability to touch children across the country.
ASPCA® Henry Bergh Award
During her daily commute eighteen years ago to a furniture factory on the edge of Skid Row in Los Angeles, Lori Weise routinely saw stray dogs suffering from terrible abuse and horrific neglect. Inspired to act, Lori and her coworkers created Downtown Dog Rescue in the back of her furniture factory to rescue animals from dangerous situations and care for them. For many animals, it was the first time they ever experienced compassion. Known as “The Pit Bull Lady,” Lori has evolved Downtown Dog Rescue into a large volunteer-based animal charity that rescues dogs and assists underserved communities in South East Los Angeles, Watts and Compton. Lori and Downtown Dog Rescue created the South L.A. Shelter Intervention Program in 2013, providing pet owners resources to keep their pets rather than relinquish them to the South L.A. Animal Shelter. Downtown Dog Rescue now has its own kennel with room for 35 dogs, and has provided free spay/neuter surgeries for more than 10,000 dogs in the Los Angeles area. Lori has also helped almost 13,000 dogs and cats stay in their homes and avoid being placed in shelters. Lori’s selfless and nonjudgmental philosophy continues to break down obstacles and change the landscape for animal welfare in these Los Angeles communities.
Today’s inbox brings us a special bit of eye-candy (also known as publicity pitches) that we think is worth sharing. It’s a video featuring NFL quarterback Tom Brady playing fetch with his dog Lua. This short contemplation on hard work, success and man’s best friend is a promotion for UGG, the Australian shoemaker who employs Brady as their official pitchman. We don’t know if it will make people run out and buy their shoes, but maybe a few will be inspired to adopt a Pit or Pit-mix ... like Tom.
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