In an effort to sell a new line of products—the “Wild Collection”—Old Spice has created a character they’re calling Mr. Wolfdog.

Mr. Wolfdog, a wolf, is supposed to know a lot about the wild as well as marketing. He wears a clunky metal collar that translates his vocalizations into English. He sits at a desk, covered with Old Spice products and other decorations.

Mr. Wolfdog has the head of a real canine (hard to tell if it’s a dog, a wolf, or a hybrid) and a puppet body, so that he appears to be sitting at his desk, arms moving, like a human.

Everyday my Facebook News Feed is filled with viral photos of adorable baby animals. The U.K. edition of Cosmopolitan magazine and CoppaFeel! are capitalizing on this trend to promote a good cause.

Many dogs, rescued from the trauma and abuse of puppy mills or hoarders, need lots of extra TLC before they're ready for their forever homes.

Lacking social skills, having lived with fear, pain, and hunger, some remain overwhelmingly fearful even after being removed from their deplorable conditions and given physical, medical and emotional support. Their psychic wounds can cause them to cower, retreat from a loving touch, pee submissively, even growl or bite to keep humans and other animals away.

A spider scurried across my face and the ropes around my ankles bit into my skin as I was lowered head-first down the steep, dark culvert.  It wasn’t much bigger around than I was and it was set deeply into a steep hillside. It was intended to divert water around a remote home and I couldn’t even see the dog yet as the pipe curved slightly about 20 feet down. I felt a little claustrophobic at not being able to move much in the tight space but I could hear him whimper and that motivated me to keep sliding downward on my belly.