Home
blog
News: Guest Posts
Old Spice's Mr. Wolfdog
Charming huckster or disturbing stereotype?

In an effort to sell a new line of products—the “Wild Collection”—Old Spice has created a character they’re calling Mr. Wolfdog.

Mr. Wolfdog, a wolf, is supposed to know a lot about the wild as well as marketing. He wears a clunky metal collar that translates his vocalizations into English. He sits at a desk, covered with Old Spice products and other decorations.

Mr. Wolfdog has the head of a real canine (hard to tell if it’s a dog, a wolf, or a hybrid) and a puppet body, so that he appears to be sitting at his desk, arms moving, like a human.

The style is cheesy, a riff on Mad Men’s bygone era of marketing that includes touches like a 10-key calculator and an ancient intercom system on the desk, as well as Mr. Wolfdog’s complete disdain for his assistants.

In fact, Mr. Wolfdog eats his assistants.

Yes, wolves are the epitome of wild. I get that. The target male audience for Old Spice products—the original cologne debuted in 1937—probably doesn’t include many wolf-huggers. But that doesn’t justify a high profile company that has hit some home runs with prior ad campaigns perpetuating a myth that contributed to the eradication of wolves across the West and continues to confound their successful reintroduction today.

Adding to my concern is another ad in the new campaign. It’s called “Irresistible.” An elegant man descends the stairs into an opulent party room with…a wolf growing out of each shoulder. I guess he’s a man-wolf hybrid. The man never speaks. The wolves, however, snarl and threaten a pretty woman who says she’s afraid, then intrigued, then drives off with the man and the wolves. “I never had a chance,” she says. I guess because they man-wolf smells so good, with his “wild” scent by Old Spice.

[“Irresistible” ad video on YouTube]

I asked some friends with dogs for their reaction to the Mr. Wolfdog ad.

From Tina: “Ooookay. Wow. At first I thought it was just really, really stupid. Then it got to the part where the wolf just can't resist the urge to eat his staff members. When so much has been done to get people to understand that wild animals (especially the highly feared ones like wolves, bears, sharks, snakes) are NOT living for the day that they can consume a human being, what Old Spice is doing is very wrong.” 

From Shelle:  “I thought it was stupid, revolting and couldn't figure out what the hell they are trying to say. I hated it. The poor dog looked hot and uncomfortable. The copy was nonsensical. Did I say I hated it? Where's the sexy black dude. Loved him.”

Shelle is referring, of course, to Isaiah Mustafa, who gained sudden fame in February 2010 as the bare-chested actor in the popular “The Man Your Man Could Smell Like” advertising campaign for Old Spice. Women who buy Old Spice products for their men were the target audience, and the ads worked.

My informal poll shows males responding slightly more favorably to the Mr. Wolfdog ad than females, although none of them liked it.

What do you think? Love it or hate it?

 

 

 

Dog's Life: Lifestyle
Puppies for Breast Cancer Awareness
Cosmo uses cute dogs to remind women about monthly health checks

Everyday my Facebook News Feed is filled with viral photos of adorable baby animals. The U.K. edition of Cosmopolitan magazine and CoppaFeel! are capitalizing on this trend to promote a good cause.

This month they launched a new breast cancer awareness campaign called Check Your Puppies!, which features photos of cute dogs behind lacy bras. Every month Cosmopolitan will post a new picture on Facebook and Twitter to remind women to do their monthly breast check. The campaign is encouraging people to help spread the message by sharing the cute photos with their friends.

According to CoppaFeel!, over a third of women never check their breasts and a disproportionate amount of these women are between the ages of 18 and 35, Cosmopolitan’s main fan base. With a one in eight chance of getting breast cancer, making self-checks a ritual is a must since early detection saves lives. The Check Your Puppies! campaign is aimed at reaching the young demographic.

Not everyone is happy with the new initiative, saying that referring to breasts as puppies is yet another way to objectify the female body by using silly language. I can see how some people might be offended by this campaign or find that it trivializes the disease, but if it helps even one person detect cancer in time for successful treatment, it’s definitely worth it.

Breast cancer has touched too many of my friends and family members. I think we have to be innovative in how we reach women and get the word out on prevention. Plus who can complain about getting to see a new pair of cute puppies every month?

26_5840
Recall: Jones Naturals Chews Woofers Dog Treats
Possible Salmonella

FOR IMMEDIATE RELEASE March 6, 2013 Jones Natural Chews Co (877) 481-2663 or (815) 874-9500

JONES NATURAL CHEWS CO RECALLS WOOFERS DOG TREATS BECAUSE OF POSSIBLE SALMONELLA HEALTH RISK Jones Natural Chews Co of Rockford, IL is recalling 245 boxes of Woofers (beef patties) because it has the potential to be contaminated with Salmonella. Salmonella can affect animals and there is risk to humans from handling contaminated pet products. People handling dry pet food and/or treats can become infected with Salmonella, especially if they have not thoroughly washed their hands after having contact with the chews or any surfaces exposed to these products.

Healthy people infected with Salmonella should monitor themselves for some or all of the following symptoms: nausea, vomiting, diarrhea or bloody diarrhea, abdominal cramping and fever. Rarely, Salmonella can result in more serious ailments, including arterial infections, endocarditis, arthritis, muscle pain, eye irritation, and urinary tract symptoms. Consumers exhibiting these signs after having contact with this product should contact their healthcare providers.

Pets with Salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have only decreased appetite, fever and abdominal pain. Infected but otherwise healthy pets can be carriers and infect other animals or humans. If your pet has consumed the recalled product and has these symptoms, please contact your veterinarian.

The recall was the result of a routine sampling program by Colorado Department of Agriculture Feed Program which revealed that the finished products contained the bacteria.

The Jones Natural Chews Woofers were distributed in AZ, CA, CO, PA, VA, and WI. They were shipped to distributors and retailers between November 1, 2012 and November 12, 2012 where they were available for purchase.

Jones Natural Chews Co Woofers (beef patties) bulk 50 count box, Item UPC 741956008169, Lot 2962GPS-Best By 10/22/15 and Lot 2892PAL-Best By 10/15/15

***Woofers in bulk 50 count box may be sold individually***

Jones Natural Chews Co Woofers (beef patties) 1 pack shrink-wrap, 50 count box, Item UPC 741956008657, Lot 3102, Best By 11/05/15.

Jones Natural Chews Co Woofers (beef patties) 1 pack shrink-wrap, 50 count box, Item UPC 741956008183, Lot 2892BF-Best By 10/15/15, Lot 2962PWV-Best By 10/22/15, Lot 2962ASC-Best By 10/22/15, and Lot 3032ASL-Best By 10/29/15.

Jones Natural Chews Co Woofers (beef patties) 2pack shrink-wrap, 25ct box, item UPC 741956008190, Lot 2962ASC-Best By 10/22/15 and Lot 3032ASL-Best By 10/29/15.

No illnesses have been reported to date. Consumers who have purchased any of these woofers are urged to return it to the place of purchase for a full refund. Consumers with questions may contact the company at 1-877-481-2663, Monday through Friday, 8:00 AM - 4:00 PM, Central Standard Time.

Ed. Note: This notice came to our attention from Susan Thixton's excellent blog The Truth About Pet Food and not from the FDA.

News: Guest Posts
ASPCA Behavioral Rehabilitation Center Opens
Overcoming fear, Learning to trust again

Many dogs, rescued from the trauma and abuse of puppy mills or hoarders, need lots of extra TLC before they're ready for their forever homes.

Lacking social skills, having lived with fear, pain, and hunger, some remain overwhelmingly fearful even after being removed from their deplorable conditions and given physical, medical and emotional support. Their psychic wounds can cause them to cower, retreat from a loving touch, pee submissively, even growl or bite to keep humans and other animals away.

Such behaviors, while understandable, make them a challenge for shelters already overwhelmed with dogs needing homes. Fearful dogs often become part of a revolving door problem, being returned to shelters by adopting families ill-equipped to deal with the behaviors. Or worse, they may be euthanized because they can't be placed.

ASPCA (American Society for the Prevention of Cruelty to Animals) has created a flagship program that will attempt to fill the gap between rescue and placement for the most severely traumatized dogs, the fearful ones. The ASPCA Behavioral Rehabilitation Center at St. Hubert's Animal Welfare Center in Madison, N.J. opens this week.

"For some animals, the reality is that after a lifetime of neglect and abuse, the rescue is just the beginning of their journey to recovery," said Dr. Pamela Reid, vice president of the ASPCA's Anti-Cruelty Behavior Team. "The ASPCA recognized the need for a rehabilitation center that will provide rescued dogs customized behavior treatment and more time to recover, increasing the likelihood that they will be adopted. We partnered with St. Hubert's Animal Welfare Center and identified the unique opportunity to utilize their space and collaborate with their behavior and care experts for the rehabilitation of victims of cruelty and neglect."

To start, dogs rescued from animal cruelty investigations will be eligible. To help reduce these dogs' fears and anxieties, the rehabilitation team will gently introduce them to unfamiliar sounds, objects, living spaces and real-life situations that a normally socialized dog handles with aplomb, but can induce trauma and extreme stress in this special population of dogs.

The ASPCA has funded this project for two years. The work done at the Center will become part of a research project, studying and evaluating methods for rehabilitating undersocialized, fearful dogs. The findings will be shared with animal welfare organizations and other researchers nationwide with the goal of helping shelters and rescue organizations rehabilitate abused and fearful dogs coming into their own facilities.
 

News: Guest Posts
One Lucky Puppy

He didn't run like a puppy; he flopped like a seal. His back hunched when he moved as if he was stalking stray sheep. Lucas was born with his front legs curved inward, hobbling his every step. In February, he arrived at Glen Highland Farm's Sweet Border Collie Rescue in Morris, New York, run by Lillie Goodrich and John Andersen. His new caretakers were smitten with him. But what good was their 175 - acre wooded, stream-filled sanctuary to a badly handicapped pup?

Worse, Lucas didn't seem to know he had any limitations. He tried to run and play as hard as any three month old pup; even though all of the bones in his elbows were displaced and separated, leaving him with no range of motion. His rescuers struggled to find solutions when veterinarians offered little hope. A canine cart? The “wheelchair” option led them to consider euthanasia. With his energy and powerful herding drive, Lucas might as well be imprisoned.
Then they met Dr. Kei Hayashi, an orthopedic veterinary surgeon at nearby Cornell University, who told them about a new surgical technique that might offer the best outcome.

The traditional way of reconstructing limbs is to cut bone and utilize biomechanical devices, such as pins and screws, to hold the bone in place as it heals. In Lucas's case, a traditional approach could help, Dr. Hayashi says, but his deformity was so severe that “there is no ideal treatment.”

The chosen procedure would focus on stretching and adjusting the position of the muscles in order to reposition the bones. The method, which is inspired by a few veterinarians, including one from Cornell, doesn't replace other techniques, Dr. Hayashi says. “It's not very different from any other surgical procedures in principle,” he says. “It is a modification” of existing techniques used in other types of deformity. “Each case is different. Each deformity is different.”

Lucas's defect is “very rare,” the surgeon says. While the cause is unknown, genetics probably play a role.

In early March, Lucas underwent the operation at Cornell, where he is now in the first phase of physical therapy. Everything went well, but it's still too soon to gauge its success. “Lucas is still recovering and is fighting this tough battle, and he will probably need to go through more procedures,” Dr. Hayashi says.

His rescuers anxiously monitor his progress. “The process will be a slow one since he has never stood upright on his front legs and has no muscle development” for such movement, Lillie Goodrich says. “His attitude is terrific and he is truly loved by all the team in the hospital. This first two weeks is a vulnerable time when the therapy is critical. Then he returns to the farm for continued therapy up until age one.” The costs are extreme and caretaking is only half the job. His rescuers must also raise the funds for his recovery.

However, the future is looking a lot brighter for the once-unlucky puppy, who still has plenty of time to grow into his limbs. “His prognosis for a normal joint is poor,” Dr. Hayashi says. “His prognosis for a happy life is good.”
 

Dog's Life: Lifestyle
Dog rescued from culvert

A spider scurried across my face and the ropes around my ankles bit into my skin as I was lowered head-first down the steep, dark culvert.  It wasn’t much bigger around than I was and it was set deeply into a steep hillside. It was intended to divert water around a remote home and I couldn’t even see the dog yet as the pipe curved slightly about 20 feet down. I felt a little claustrophobic at not being able to move much in the tight space but I could hear him whimper and that motivated me to keep sliding downward on my belly. I had never even met the men who held the ropes that kept me from tumbling straight to the bottom but I had to trust that they would keep me safe.

Finally a dog appeared in my flashlight beam. He looked like maybe a Cattledog mix and he growled ominously as I slid closer. He must have been terrified and the sound echoed in the narrow space as he began to back away from me. The pipe was so narrow that I struggled to reach my hand into my pocket and remove some liver treats. I tossed one in his direction and he gobbled it and looked for more. It was critical that he not retreat much farther as I was nearing the end of 60 feet of rope and the pipe went on indefinitely. I tossed a few more treats and slowly slid the catch pole out in front of me.  With some careful maneuvering I was able to get it over his head and cinch it to a safe level. 

The caller had described hearing a dog barking and whining in the area for a week or so, but had been unable to locate him. He finally found the source of the noise in the long pipe on the hill and being unable to even see the dog, he had called animal control. When I arrived and saw what we were dealing with I was taken back. The pipe was too narrow to even crawl into, and too steep to back out. After brain-storming with the property owner and his friend for a few minutes we decided that the only way was to lower me in by my feet.

Thankfully he had a very long sturdy rope and some knowledge of knots, but it’s an odd feeling to have two men you have never met tie ropes to your ankles and lower you sixty feet down a hole.  Still, when I had the dog safely caught, and hollered for the men to pull us up, it was all worth it. The dog scrambled up the slippery pipe after me and then stood blinking in the bright sunlight. I felt a thrill of satisfaction as I watched him taking in the scenery. He looked to be in pretty good shape and had a bandana but no tags or microchip. We offered small amounts of water as he was terribly thirsty and then loaded him into the truck.

Thankfully, a faded and tattered flier on a nearby telephone pole proved to be a match. The shocked owner stated that the dog had been missing for three weeks and they had all but given up. The dog certainly didn’t look like he had been down there for weeks but a visit to the vet confirmed that the formerly overweight dog had lost 15 pounds since his prior visit. The owner explained that they had been trying to get 15 pounds off of the dog for some time. I suppose a trickle of condensation on our foggy nights may have kept him hydrated. I felt a wonderful euphoria for days after returning the dog to his ecstatic owner. A call like this is so rewarding and helps make up for some of the sad, difficult things we see in this job.

 

News: Guest Posts
Dog Food & GMOs
Should food that has been genetically modified be labeled?

Last November, California became the first state to put the issue on the ballot. Proposition 37, the “Right to Know Genetically Engineered Food Act,” called for such disclosure on the labels of some raw and processed foods sold in stores. It also prohibited them from being advertised as “natural.” And it didn’t give dog chow a free pass.

Although the measure targeted human consumers, the California Sherman Food, Drug and Cosmetic Law applies to both human and animal foods. So any pet food with a detectable level of genetically engineered content would also have to note on its label, “Partially Produced with Genetic Engineering” or “May be Partially Produced with Genetic Engineering.”

That would mean a lot of new label text in the dog food aisle. Over 90 percent of the nation’s soybeans and 85 percent of its corn is genetically modified, according to 2010 data from the U.S. Department of Agriculture. These crops, modified to resist pests or withstand high doses of weed killer, are common in processed foods such as cereals and dog food.

But even with strong consumer support, the label law failed to pass. The organic industry and other advocates were outspent by biotech companies led by Monsanto—the world’s largest supplier of genetically modified seeds—and the food industry, including Big Dog Food. Nestle, owner of Purina PetCare Company and Mars, the maker of Nutro and Pedigree dog food, donated funds to help defeat it.

The Pet Food Institute and Pet Industry Joint Advisory Council argued that the label requirements would increase costs for farmers, manufacturers and consumers alike. Heated editorials appeared on Petfoodindustry.com.

“Putting scary sounding labels on pet food packaging will likely mislead consumers and impact their purchasing choices,” states a “No on 37” Campaign flyer.

In one ad by the campaign, a befuddled-looking man held up a slab of meat and a pet food canister. The line read, “So dog food would need a label but my steak wouldn’t?” The ad aimed at exemptions in the law that might confuse consumers; in this case, that processed beef dog food would be labeled but beef from animals fed genetically engineered crops wouldn’t.

Label supporters say that, given the prevalence of genetically modified ingredients and the scale of the industrial supply chain, a label that covers many of these foods is a good start (for example, dog food with beef which may contain bioengineered ingredients, such as vegetable oils).

Some dog owners already consider mainstream pet food, with its uniform nubs of dry kibble or wet mush, mere canine junk food; fast, convenient, and nutritionally questionable. But are those genetically modified morsels unhealthy in other ways?

The science is inconclusive. A genetically engineered food is a plant or meat product that has had its DNA altered by the insertion of genes from other plants, animals, viruses, or bacteria. The traditional means—plant breeding—allows desired traits to be cultivated, or unwanted effects to be eliminated, over time. Gene-splicing also shortcuts the long process of adaptation and evolution that occurs between food and consumers,

The FDA has ruled that these foods are “substantially equivalent to conventionally produced foods,” and does not safety test them. Unless they contain a known allergen, there is only a voluntary consultation process with developers, who conduct their own testing. But scientists say that the potential for creating new allergens and toxicants in bioengineered foods is there. At the same time, corporate patent rights over seeds limit independent researchers’ ability to study them.

California’s failed initiative calls labels “a critical method for tracking the potential health effects of eating genetically engineered foods.” Dog owners may agree. How would anyone know if genetically altered foods are triggering disease in dogs? Shouldn’t vets know what the pets they attend to are eating?

One thing is clear: it isn’t over. Several states are now working on proposals for their own label laws.

Editor's note: Starting in 2018 Whole Foods will be labeling GMO foods. And even Wal-Mart has been looking at labeling as well.

 

 

 

26_5840
Recall: Steve’s Real Food Turducken Canine Recipe Patties
Recalled Because of Posssible Health Risk

Steve’s Real Food Recalls Turducken Canine Recipe Patties Because of Posssible Health Risk

March 7, 2013 - Steve’s Real Food of Murray, Utah is recalling its 5 lb. bags of Turducken Canine Diet – 8oz. Patties due to potential contamination of Salmonella. Salmonella can affect animals eating the products and there is risk to humans from handling contaminated pet products, especially if they have not thoroughly washed their hands after having contact with the products or any surfaces exposed to these products.

Healthy people infected with Salmonella should monitor themselves for some or all of the following symptoms: nausea, vomiting, diarrhea or bloody diarrhea, abdominal cramping and fever. Rarely, Salmonella can result in more serious ailments, including arterial infections, endocarditis, arthritis, muscle pain, eye irritation, and urinary tract symptoms. Consumers exhibiting these signs after having contact with this product should contact their healthcare providers.

Pets with Salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have only decreased appetite, fever and abdominal pain. Infected but otherwise healthy pets can be carriers and infect other animals or humans. If your pet has consumed the recalled product and have these symptoms, please contact your veterinarian.

The recalled Turducken Canine Diet – 8oz Patties in a 5 lb. bag were distributed from October 2012 to January 2013 in retail stores in Connecticut, Massachusetts, Maine, New Hampshire, New York, California, Minnesota and Tennessee.

No illnesses have been reported to date in connection with this problem.

The potential for contamination was noted after a routine sampling of one 5 lb. bag by the Minnesota Department of Agriculture.

Production of the product has been suspended while the company and the FDA continue their investigation as to the source of the problem.

The product comes in 5 lb. green and cream-colored biodegradable film bags with lot number 209-10-27-13 with an expiration date of October 27, 2013.

Consumers who have purchased 5 lb. bags of Steve’s Real Food Turducken Canine Recipe are urged to return them to the place of purchase for a full refund. Consumers with questions should contact the company at 801-540-8481 or gary@stevesrealfood.com Monday through Friday from 8:00 am – 5:00 pm MST.

 

 

News: Guest Posts
Remains of a 33,000 year-old dog found in Siberia

I had watched the dog origin wars as a chronicler of the dog-human relationship for several decades when in 2009 I was approached a young editor The Overlook Press about writing a book on the origins of the dog.  I readily agreed, and the result was How the Dog Became the Dog.

Pondering the conflicting dates, places, and theories associated with the emergence of the dog, I concluded that as soon as our forebears met wolves on the trail they formed an alliance of kindred spirits, and the process began.  Their basic social unit was a family with ma and pa at the head and young ones of varying competency.  They worked and hunted cooperatively. They were consummately social but capable of prolonged solo journeys.

It made sense that the Middle East, if not North Africa, was where this all started because that would have been the region of first contact. But because of their natural affinity, wolves and humans got together wherever they met.  Some of the resultant “dogwolves”—my phrase for doglike wolves or wolves that act like dogs—created lineages that survived a while then fizzled out; others endured.

I identified several hotspots for early dogs across Eurasia and a group of humans that at least according to genetic evidence might have made its way through the cold of the last Ice Age from the Persian Gulf oasis, then a fertile land, to the Altai Mountains of Central Asia, a region that also hosts the headwaters of the Amur River, still famous for its wildlife.  This group’s dogwolves mixed and matched with others along the way, especially the big mountain dogs of the Caucasus.  This group of hunters and foragers gathered in the Altai around 40,000 years ago and from there ultimately took the New World.* They also went with their dogs, I calculated, south and east into China, Korea, and Japan and west again with their giant dogs, now mastiffs.

I based that conclusion in part on the types of dogs found in the New World. It made more sense that the possibility for the phenotype was present even if the phenotype itself was not manifest than that it was introduced later. 

It was with some interest, then, that I read in PLoS One for July 28, 2011, about a 33,000 year old ‘incipient” dog from the Altai Mountains—that is, an early attempt at a dog that went nowhere. The finding was immediately challenged, and the fossil dismissed as a wolf, even if a strange one. So a new team of researchers redid the work in Robert K. Wayne’s evolutionary biology lab at UCLA and on March 7, 2013, published an article in PLoS One confirming that the 33,000 year-old-fossil is that of a primitive dog.

Writing for their colleagues from Russia, Spain, and the U.S., Anna S. Druzhkova of the Siberian Branch of the Russian Academy of Sciences and Olaf Thalmann of Turku University, Finland, state that when compared with other canids, the Altai dog, as it is known, shows closest affinities with New World dogs and modern dog breeds, ranging from Newfoundlands to Chinese Cresteds and including cocker spaniels, Tibetan mastiffs, and Siberian huskies.   

Equally interesting from my perspective, the Altai dog does not appear to have been related closely to wolves in its immediate vicinity or to modern wolves.  It came to the Altai from elsewhere, probably with people.

The researchers emphasize that there is uncertainty in their findings because they are based on a single region of mitochondrial DNA. But from my standpoint, the work provides one bit of evidence that’s I’ve not been barking up the wrong tree—and that seems worth noting.

 

 

Notes:

*Ted Goebel et al., “The Late Pleistocene Dispersal of Modern Humans to the Americas,” Science, March 14, 2008. Connie J. Kolman et al., “Mitochondrial DNA Analysis of Mongolian Populations and Implications for the Origin of New World Founders,” Genetics, April 1996.

Dog's Life: Lifestyle
Apartments Appeal to Dog Lovers
Real estate jumps on the pet industry bandwagon

With Americans spending more than $50 billion a year on their pets, the companion animal industry has been a lucrative one to capitalize on in recent years. The real estate business is no exception. Particularly with the economic downturn, I’ve seen a lot of apartments in New York add special perks to woo dog lovers. We’re an attractive bunch since the pet industry was less affected by the recession.

Metro areas are where the most swanky amenities are showing up. Washington D.C.’s Senate Square apartments offer a rooftop dog park and side-by-side water fountains for humans and canines. And they’re not alone.  A nearby complex that recently broke ground will have a pet spa with an outside dog walk area. Perks at other buildings include dog washing stations (very convenient for a small apartment!) and dog swim hours at the pool.

For apartments that can't build amenities (New York City is pretty tight space wise!), The Spot Experience has been partnering with residential buildings in Manhattan to offer a canine concierge of services that include daycare, dog walking, grooming, and training services with special shuttle service.

These amenities are really cool, but given that non-pet friendly housing is one of the top reasons people abandon animals at shelters, it's interesting to read that more apartments are catering to pet lovers. I’ve found that it's not hard to find high-end apartments that roll out the red carpet for pets, but it can be difficult to find dog friendly housing that’s also affordable. In my searches, I've always had to pay a little bit more than market value to rent in a pet friendly building, particularly one without breed or weight restrictions.

What has been your experience finding dog friendly housing?

Pages