Brilliant UK Ad Campaign
The UK mobile phone network O2 has lauched a new £10million campaign that encourages viewers to "embrace their inner dog" and shun their more cynical 'cat-like' side. Be sure to look this video, and otheres are their site, and create your own "dog bomb" like this one or this one
Gary Booker, O2 marketing and consumer director, told the Guardian: "We're living in one of the most exciting eras as far as technology goes... but somehow we've got a little jaded by it all.
"'Be more dog' is all about encouraging Britain to embrace the new, have a go with the unknown and dabble in innovation.
"We're also gearing up for our 4G launch later this summer, so it's the perfect time to get the nation trying more and being a little bit more dog."
The campaign, which features the slogan "Life's a stick - go chase it", has been developed by ad agency VCCP.
Being an unequivocal dog person, it’s sometimes difficult to understand the opposing sentiment—that not everybody loves dogs. But this point of view was made abundantly clear this past week as I caught up to the growing opposition to dogs in the San Francisco Bay Area, fueled by rants produced in local media. These claims suggest that the societal scales have tipped too far in favor of dogs and their human companions, and that dogs are pampered and over-indulged. Last week, the very popular call-in public radio show KQED’s “Forum” asked the question “Is the Bay Area Too Dog Friendly?”—the program description didn’t mince words: The Bay Area is known for being a dog-loving region, but has our canine adoration reached an unhealthy level? Dogs now accompany us into grocery stores, cafes, and even offices, but some argue that we’re excessively spoiling our dogs at the expense of others. We discuss whether our region really has a dog-coddling problem. The hour-long program can be heard online.
The show featured a local dog rights and off-leash activist; a representative from the SF Department of Health; and a tech writer from Slate.com whose recent article “No, I Do Not Want to Pet Your Dog” (with the tagline “It’s time to take America back”) inspired the program and blasts the untenable overindulgence of San Francisco dogs and their owners. Many examples of irresponsibility and misbehaving committed by dogs and people were cited—dogs damaging city parks, knocking over joggers while their owners remained unaware and unresponsive; attacking horses on trails, thoughtless, selfish dog owners who mislabel their pets as service dogs to gain unfettered access everywhere, aggressive dogs, untrained dogs, and unwanted invitations “to pet my dog.” The activist on the panel, and many of the dog-loving callers, also tried to add a more reasoned and balanced voice and pointed out all the enormous benefits that dogs bring to the community and individuals but recognized that a “few” bad apples do tend to spoil it for the many. The tech author of the Slate article, Farhad Manjoo, a father of a two-year-old boy and an avowed nondog person—argued that parents like himself “rein in” their children far more often than do dog owners. He fueled the heated discussion that veered to the “dogs are worse than children” comparison, and a debate on which Bay Area parent (canine or human) was more irresponsible. He goes on to lament:
But dog owners? They seem to suffer few qualms about their animals’ behavior. That’s why there are so many dogs running around at the park, jumping up on the bench beside you while you’re trying to read a book, the owner never asking if it’s OK with you. That’s why, when you’re at a café, the dog at the neighboring table feels free to curl up under your seat. That’s why there’s a dog at your office right at this moment and you’re having to pretend that he’s just the cutest.
Read the full article here.
It would be easy to dismiss these claims as the grumbling of a small but vocal anti-dog contingent, but to do so would be ignoring the fact that there do exist some serious issues with dogs in our community, such as uncontrollable dogs and their clueless guardians at parks, and dog walkers with far too many dogs, for examples. These public debates tend to exaggerate but who of us have not seen or been the victim of some incorrigible dog guardian’s behavior. Or witnessed the unsupervised “play” at parks that can cause harm to both dogs and people? As a community that has fought and lobbied to expand our rights and those of our dogs to have access to public and private space—it falls upon dog people to listen to these grievances, reach across the divide and understand the real problems that exist, and do our best to tone down the rancor and to find solutions. Wouldn’t it be a shame to backslide into the “old days” when dogs where an uncommon and unwelcome sight?
The Bay Area has always prided itself on being at the forefront of the “dog-friendly” trend, and, so, perhaps it is among the first communities to suffer the backlash of being “overly-permissive” to dogs. Reading the comments on Forum and Slate, it’s clear that dogs are not every person’s best friend. In fact, popular sentiment that dogs are out of control was running 3 to 1—not an encouraging sign. Is this a concern that is creeping into your community? Do you sense that dogs have worn out their welcome? What can dog people do to stem this outcry?
And imitate novel human actions and store them in memory
Researchers have shown that dogs can indeed not only mimic human actions, but can retain actions in their memory. According to a new study by Claudia Fugazza and Adám Miklósi, from Eötvös Loránd University in Hungary, this deferred imitation provides the first evidence of dogs' cognitive ability to both encode and recall actions. The research is published in Springer's journal Animal Cognition.
In order to test if dogs possess the cognitive ability of deferred imitation, Fugazza and Miklósi worked with eight pet dogs who had been trained in the “Do as I do method” by their guardians. While dogs are good at relying on human communication cues and learn by watching humans (and other dogs), what this study set out to test was if dogs can perform imitatively not directly after seeing a human do it, but some time after seeing the action.
So they made the dogs wait for short intervals before they were allowed to copy the observed human action. An example of the action done by the human and then performed by the dog was ringing a bell or walking around an object like a bucket.
“The researchers observed whether the dogs were able to imitate human actions after delays ranging from 40 seconds to 10 minutes, during which time the dogs were distracted by being encouraged to take part in other activities. The researchers were looking for evidence of the dogs' ability to encode and recall the demonstrated action after an interval.”
Fugazza described how one of the tests was carried out: “The owner, Valentina, made her dog, Adila, stay and pay attention to her, always in the same starting position. Three randomly chosen objects were set down, each at the same distance from Adila. When Adila was in position, Valentina demonstrated an object-related action, like ringing a bell with her hand.
“Then Valentina and Adila took a break and went behind a screen that was used to hide the objects, so that Adila could not keep her mind on the demonstration by looking at the object. During the break, Valentina and Adila either played with a ball or practiced a different training activity, for example, Valentina asked Adila to lie down. Or they both relaxed on the lawn and Adila was free to do whatever she wanted—sniff around, bark at people passing by, and so on.
“When the break was over, Valentina walked with her dog back to the original starting position and gave the command 'Do it!'. In a control condition, the ‘Do it!’ command was given by someone other than the owner, who did not know what action had previously been demonstrated by the owner. After the 'Do it!' command, Adila typically performed the action that was previously demonstrated.”
It is remarkable that the dogs were able to do this. But the length of time varied—with an action familiar to the dog, delays were as long as ten minutes. If the action/task was novel and the the dogs had not be exposed to it before, they were still able to perform it after a delay of one minute.
“The authors conclude: "The ability to encode and recall an action after a delay implies that the dogs have a mental representation of the human demonstration. In addition, the ability to imitate a novel action after a delay without previous practice suggests the presence of a specific type of long-term memory in dogs. This would be so-called ‘declarative memory,’ which refers to memories which can be consciously recalled, such as facts or knowledge."
To view more demonstration on the "Do as I do" method, see this, and the following demonstrations.
Fugazza C & Miklósi A (2013). Deferred imitation and declarative memory in domestic dogs. Animal Cognition; DOI 10.1007/s10071-013-0656-5
Dog's Life: Lifestyle
Jim Buck preferred dogs to office work
Best known for his dog walking business that cared for up to 150 dogs a day, Jim Buck is considered the first professional dog walker in New York City. (In New York, they often refer to him as the first professional dog walker, but as a person who lives elsewhere, I can’t help but notice how often “first” and “first in New York” are used synonymously. For example, his obituary says, “Mr. Buck . . . is widely described as the first person to professionalize dog walking in New York City and, by extension, the United States.”)
Buck came from a wealthy family, but chose a path different than most. He dropped out of college and chose to walk dogs rather than work at an electronics company, as he did for a while. He said he preferred walking his own dogs and other people’s dogs to suiting up and going to the office.
He was a tall, thin man, often described with a comparison to slender breeds of dogs such as the sight hounds. He was also an original thinker, realizing that there was a business opportunity in providing dog walking services to people working long days in the city. His business, Jim Buck’s School for Dogs, employed dozens of people to help him walk client’s dogs. When he started, his was the only such business in New York City, though now there are huge numbers of them.
Among the stories about Buck and his business is the tale that he used to test potential employees by having them walk an Otterhound nicknamed both Oliver the Artful and Oliver the Awful. Oliver regularly entered phone booths and refused to come out. Buck wanted people who would solve the problem by gently coaxing him out rather than attempting to use force. He claims to have preferred to hire women because he thought they were generally more compassionate to dogs who misbehaved.
It was a different era, and Buck dressed well, as was typical at that time. He wore through his fancy shoes every two weeks, employing the services of a cobbler to repair his shoes regularly. He could easily afford his expensive clothes and shoes because his income as a dog walker was around five times that of the average American and he made more through his business than he ever did at his office job.
Jim Buck retired about 10 years ago and died at the age of 81 on July 4, 2013.
Bazz, wearing his new bee-proof working gear, is Australia’s first apiary dog. Beekeeper Josh Kennett devised this suit so that his Lab, and working partner, Bazz could help sniff out a virulent bee disease, the American foulbrood.
Dogs can’t get near a hive of bees without being aggressively chased away. So Kennett got the idea to train Bazz from his American counterparts but in the U.S. the colder temperatures negate the need for protection.
“Their winters are far colder than ours, with snow over the top of beehives. We don't have that situation here in South Australia.
“So I’ve tried to develop a suit the dog can wear and hopefully avoid being stung.”
He also said that he tried a variety of prototypes because he wanted a suit that “doesn’t restrict him too much,” so had to do a lot of trial and error, especially with the head part.
After a long training period that was started by a professional detection dog trainer, and refined by Kennett to get Bazz used to the suit and to the hives, the beekeeper team is now ready to go
“We’ve now proven the concept, he can find the infected hives.
“To fully cover a dog up and expect it to do the same thing, it takes time to change how he behaves and to get used to that suit.”
Source: ABC Australia
Just what does it take to get people to pick up their dog’s poop? In Brunete, a town in Spain, they has come up with a fairly ingenious way of cracking down on non-poop-picking-up dog owners. Not only did their strategy work but a media campaign was developed for free by advertising agency McCann, and it went on to win the “Sol de Plata” award at a recent Ibero-American Advertising Festival.
So just what did they do?
Community volunteers strolled the town’s streets looking for offending dog owners, those who totally ignored the poop and did not scoop. They came up to the owner and struck up a casual conversation to discover the name of the dog.
“With the name of the dog and the breed it was possible to identify the owner from the registered pet database held in the town hall,” explained a spokesman from the council.
Here’s the really clever part.
The volunteers then scooped up the excrement and packaged it in a box branded with town hall insignia and marked ‘Lost Property’ and delivered by courier to the pet owners home.
In all, 147 “express poop” deliveries were made during the course of the week in February and the town with 10,000 residents has since reported a 70 per cent drop in the amount of dog mess found in its streets.
The year before a similar attempt to tackle the issue saw offending dog owners chased by a remote controlled dog mess on wheels with the label “Don’t leave me—pick me up.”
Does your community have a creative solution to poop offenders?
News: Guest Posts
Tough guy persona melted away with dogs
By now, most everyone is aware of the sudden death of 51-year-old actor James Gandolfini. The actor died on Wednesday of a heart attack while vacationing in Italy. His death came as a shock to his many fans and admirers, and we count ourselves among them. Like millions of others, we looked forward to sharing Sunday evenings with The Sopranos. Gandolfini’s nuanced portrayal of Tony Soprano, the violent yet charismatic crime boss in HBO’s critically acclaimed show was nothing short of brilliant. His performance connected with the audience in ways not seen before, and thus his passing seems particularly sad, and personal. Still, I doubt few of his fans will miss him more than his dog. In addition to being a loving husband and father, Gandolfini possessed a deep affection for dogs. He was an admirable advocate for Pit Bulls, believing them to be a misunderstood breed. His own pooch, a rescue dog named Duke, remained an important part of his life. The slew of photos found online of Gandolfini and Duke walking together, getting coffee, and driving around attests to their bond. Gandolfini’s last film will stand as a legacy of his passion for canines: Animal Rescue, a crime drama slated to come out in 2014, stars Gandolfini (with Tom Hardy) and revolves around a lost Pit Bull pup. We offer our condolences to his family and friends, celebrate his illustrious career and admire his contributions to the animal world.
News: Guest Posts
This weekend I’ll be the keynote speaker at the 5th International Symposium on Non-Surgical Contraceptive Methods of Pet Population Control. The conference title is a bit of a mouthful, but the basic idea is this: Can scientists develop a drug that will permanently sterilize dogs and cats? Or, put even more simply, can we make “the pill” for pets?
Now a lot of you may be asking, “Don’t we already have birth control for our companion animals?” Well, yes. Spay/neuter has been around for decades. But it’s not a perfect solution. For one, it’s expensive. That means not everyone can afford to sterilize their pet, even at a low-cost clinic. For another, it’s time consuming. That’s been a huge problem for non-profits trying to tackle America’s feral cat problem. With tens of millions of these felines on the streets, volunteers can’t catch and sterilize them quickly enough to keep up with their numbers. And if you think things in the U.S. are bad, consider China and India, which are home to tens millions of stray dogs that bite and spread rabies, yet these countries lack the resources to implement even meager spay/neuter programs. As a result of all of these limitations, millions of cats and dogs are euthanized in U.S. shelters every year, and millions more are shot and poisoned around the globe. If scientists could develop an injection or pill that would work as well as spay/neuter surgery, we might have a shot at eliminating the world’s homeless pet problem.
Enter the Alliance for Contraception in Cats & Dogs (ACC&D). Founded in 2000, the Portland, Oregon-based non-profit has been working with scientists and animal welfare advocates to create a non-surgical sterilant for pets. In late 2009, the mission got a huge boost from a U.S. billionaire named Gary Michelson, who announced $75 million in grants and prize money for the development of such a product. The announcement spurred dozens of research teams to begin brainstorming a solution. Some have proposed drugs that would kill the cells that produce sperm and eggs, treating them, essentially, like cancer. Others hope to go after the brain, shutting down pathways involved in fertility and reproduction. I covered these efforts in my award-winning 2009 article in Science, A Cure for Euthanasia?
ACC&D is behind next week’s symposium. It will be giving an update on these efforts and describing some new approaches to the problem of pet overpopulation. I’ll be talking about the topic of my book and what feral cats teach us about the changing status of pets in society. I hope you’ll check out the important work this organization is doing!
See more from David Grimm who is a reporter for Science magazine, you can see more from him at davidhgrimm.com
Is he up for it?
For the next three months John Oliver will be temp hosting “The Daily Show with Jon Stewart” while Stewart is off making a movie. Last year when I had the good fortune to be invited to do a behind-the-scenes feature about The Daily Show’s dogs, I talked with Oliver about his Golden Retriever pup Hoagie, his first-ever dog. I asked him about imagining having her on the show with him, perhaps playing the “straight woman” to his more biting, take-down persona that he assumes as a “news correspondent” on the show. He replied that just wouldn’t work because “fundamentally” she would “humanize” him. And that Hoagie wouldn’t let him “do my job, it would bring up too much compassion whenever she is around.”
We were reminded of that seeing a recent interview with the New York Times when Oliver noted that “all of my interview training is built around trying to take someone down.” But he recognizes that has to change now that he is sitting in Stewart’s chair, and he goes on to say that “When you have, say, Seth Rogen in front of you, the point is not to destroy him and the construct of beliefs he’s built up over his lifetime. It’s going to be talking to him about his new movie. It will be nice just to have a broader conversation where jokes can occur, but the primary focus is to have an interesting interview. It’ll be nice to be nicer to people.”
So can we suggest to Oliver that if he finds it challenging making the leap into jocular “nice host” affability that he look dogward to his Hoagie who can “assist” him to play the part. Or as Jon Stewart told us “there is nothing better than dogs, and they bring on the best in us too, nothing better.” Being a Golden, she definitely would be a natural and have the guests eating out of her hand, or vice versa.
Either way, we’ll be rooting for Oliver. He really is a hilarious guy who kept us in stitches and howling throughout our chat.
Good Dog: Behavior & Training
Well-suited for fighting pollution
If ever there was a situation of a working dog doing what comes naturally, it’s Sable sniffing out sewage leaks. A dog whose job is to smell poop is about as natural a fit as a teenager whose job is to play video games.
Sable is a 7-year old rescue dog who is helping the people of Beckley, W. Va. by finding the source of sewage leaks that are polluting local waterways. She was hired through a state Department of Environmental Protection grant to the Piney Creel Watershed Association. Sable works for a group called Environmental Canine Services in Michigan.
The sewage system in the area where Sable has been sniffing out leaks is old and needs repairs in a lot of places. Because much of the system is buried, it is difficult for people to figure out where to put their efforts. When Sable catches a whiff of human waste, she barks to let her handlers know. By pointing out the areas of actual leaks, she is saving the community a lot of time and money so that they can focus on those areas that need immediate repair.
I’ve had several jobs that I truly loved and that really suited me, but I don’t think I’ll ever be quite as well matched to my work as Sable is to hers.
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