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15 Shelter Dogs Get the Mad Ave Treatment
Pics of the Litter initiative aims to find homes for tough cases
Peanut is one of four Pics of the Litter shelter pups still looking for a home.

You know how when you hear about something for the first time, it seems to pop up on your radar repeatedly after the fact? When it’s a good idea—such as talented photographers helping shelter dogs get adopted—the repetition is a source of satisfaction.

Last year, I wrote about HeARTs Speak, a coalition of professional photographers shooting adorable (and hopefully irresistible) portraits. Recently, I learned about an initiative called Pics of the Litter, which takes the idea one step further by incorporating a grooming session before a photo shoot in a swanky studio, then launching the pups into the webisphere with a slick, engaging campaign.

As part of its philanthropy and community service effort, The Brighton Agency, a marketing, advertising and public relations firm in St. Louis, Mo., teamed up with the Animal Protective Association of Missouri and photographer Lynn Terry to capture the je ne sais quoi of the 15 dogs who’ve been in the shelter longest and are having the hardest time getting adopted. (Read: Several are Pit Bulls or Pit Bull mixes or black.) Chris Lee of A Walk in the Park Pet Spa and Boutique donated his grooming skills using tools donated by St. Louis-based FURminator.

The project was launched ion Valentine's Day and already, 11 of 15 of the dogs have found homes. I gotta believe (and pray) that Marco, Peanut, Chunk and Willow won’t have to wait much longer. It’s a lot of effort for 15 dogs but a great example of what can be accomplished when creative, passionate people commit themselves to do good.

What's next? "We’re staying focused on finding homes for the site’s current dogs for now, but the response from the community so far has been tremendous," says Jazzy Loyal, a PR account executive at Brighton. "We can’t be sure yet where this project will go, but the agency will absolutely continue supporting local pets and shelters. We’ve had so much fun working with these great dogs and watching them find their families."

Check out the video story:

Pics of The Litter Photo Shoot: Behind The Scenes from Brighton Agency on Vimeo.

Lisa Wogan lives in Seattle and is the author of, most recently, Dog Park Wisdom. lisawogan.com

Photo by Lynn Terry.

CommentsPost a Comment
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Submitted by Ashley | February 28 2012 |

Here's a link to A Walk in the Park's website: http://www.awalkintheparkgrooming.com/.

When I lived in St. Louis I took my dogs here and was consistently delighted with the grooming and community involvement of Chris and the rest of his grooming team.

Submitted by Lisa Wogan | February 28 2012 |

Thanks, Ashley. I've added the link to the post as well.

Submitted by MP | February 28 2012 |

Jim Poor, a talented pro photographer in Fairfax, VA, is doing a super job shooting adoptable pets for Howard County (Maryland) Animal Control and Adoption Center. (Note that I'm not affiliated in any way with Jim, just an admirer.)

I especially like this flying beagle shot:


Submitted by Sandy | February 28 2012 |

Awesome! When people are willing to get involved, anything is possible! And what an extremely creative way to get others to take notice of the sweet shelter dogs that desperately need a warm and loving home!

Submitted by Teresa Berg | March 18 2012 |

This is a great project!

My studio photographs dogs for four different rescue groups and a municipal shelter --all in the Dallas area. We have found that adoption rates increase as much as 100% once a good clear portrait is posted online. It's time for all of us to use our creativity to help solve the overcrowding in America's animal shelters --and to raise awareness for the beauty of homeless pets.

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