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Adopt-A-Pet’s “Social Petworking”
Inspired use of the Internet or peer-pressure with a downside?

On the Internet, good ideas (and I guess, lousy ideas, as well) spread like viruses. In the January issue of The Bark, we wrote about how Dogs Trust in the United Kingdom found a home for a shelter dog using only a brief message on Twitter, the social networking service. It was the first Twitter-assisted placement for Dogs Trust, and maybe a first-ever.

That was followed in February by a Tweet Blast masterminded by Animal Rescue Online—24 hours of  Twitter messaging (no more than 140 characters each) all aimed at finding homes for homeless companion animals.

But these were mere flashes in pans compared to Adopt-A-Pet.com’s new scheme, cleverly branded as “Social PETworking.” The idea is to encourage regular MySpace, Facebook and Twitter users and bloggers “to advertise adoptable pets to their friends as a way to help homeless pets get seen and adopted.”

The campaign kicked off at the beginning of June, with a goal of networking at least 30,000 homeless pets in the first 30 days. Essentially animal lovers find and share Adopt-A-Pet profiles of shelter animals (dogs, cats, rabbits, horses, birds, reptiles, amphibians, fish and more) with friends who might provide good homes or who know others who might.

When I checked the site on June 12, more than 35,000 links had been shared. That’s definitely something. Whether it leads to successful adoptions remains to be demonstrated. I hope it doesn’t increase impulse decisions. It’s one thing if someone who understands the responsibilities of adoption and is looking for a new friend learns about a wonderful animal in need of a home. But I know how hard it is to resist the sweet mug of a doleful puppy with a sad story. I worry that this sort of widespread friend-to-friend “advertising” inspires people to commit to animals when they aren’t ready.

Am I just being a buzzkill? 


Lisa Wogan lives in Seattle and is the author of, most recently, Dog Park Wisdom.

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Photo of Blue from The Misha May Foundation in Colorado. To learn more about the three-year-old Australian Cattle Dog visit his Adopt-A-Pet profile.

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