(even if it’s only 7% of our lives)
According to the Environmental Protection Agency (EPA), the average American spends 87% of their life indoors with another 6% spent in automobiles for a total of 93% habitating in enclosed spaces. That leaves only 7% of one’s entire life to spend outdoors. Translated to daily life, we average only about 100 minutes of our day outside. For many, that’s time spent walking the dog or hanging out at the dog park. My outside quotient averages closer to 120 minutes per day—what with a morning and an evening walk, plus a daily noontime stroll. The revelation is that thanks to our dogs, I spend more time outside than the average American! Another reason why dogs make us healthier, happier and closer to nature by getting us outdoors …
Pawsitive Partners Prison Program
Seven years ago, in May of 2008, Monty’s Home in Southeastern North Carolina, received state approval to start its first Pawsitive Partners Prison Program (PPPP), in conjunction with the Pender Correctional Institution, in nearby Burgaw, NC. President and co-founder Barbara Rabb was on an educational mission to use her dog training skills to shelter dogs to make them more adoptable. Bringing her organizational skills to the task, she enlisted the services of other dog trainers and convinced the local correction facility to establish a prison pup program to provide basic companion dog training for pet dogs. Monty’s Home’s volunteers help train the inmate-trainers, and they select dogs who had met basic temperament evaluations from local shelters; they also assume costs such as vet bills, grooming supplies, food, toys, bedding, etc, all expenses associated with proper canine care and training.
The dogs are then spayed/neutered and brought up to date on vaccinations before entering the Pawsitive Partners Prison Program. They live at the facility with their specially screened inmate-trainers, the dogs go through an eight weeks training course. Inmates, under the guidance of Monty’s Home volunteer trainers, train the dogs in basic obedience and household manners. After graduation, the wonderfulness starts again for more shelter dogs! This is such a wonderful program, making it possible for thousands of wonderful dogs to find their forever homes. And when a Monty's Home dog joins his/her forever home, she knows basic commands, household manners, is microchipped and comes complete with own bed, crate, toys, leash, collar, a weeks’ supply of food and treats, and a training DVD for new owners. How perfect is that! Watch the video to see a graduation ceremony learn more and see what a positive affect this has on the inmate trainers and the new adopters as well.
J Cole video updates Lady and The Tramp
Puppy love takes a surprising twist in the hands of rapper J Cole and his crew in a new music video for his song “Wet Dreamz.” The song is a confessional retelling of the singer’s first sexual encounter and details the normal adolescent angst. Cole interprets the song visually using puppies in an updated version of Lady and the Tramp, employing a young German Shepherd as a stand-in for the boy, and a female King Cavalier as the object of his affection. The pups play, tease and nuzzle. It’s all very tasteful if a little saucy in the juxtaposition of slow-motion tail wagging and R-rated lyrics, but we think it’s pretty sweet and inventive. Plus, it has an irresistible beat. Check it out for yourself, but be warned that the lyrics contain adult themes and a few expletives. (No harm comes to the puppies).
Kickstarter nurtures pet inventions
Our friends at PAWW are quite good at designing clever leashes, bowls and toys—plenty of research, exploration and testing goes into every project they conceive. So, we were excited to hear about a new line of fetch toys they have been working on, and unveiled to the public via a Kickstarter campaign launched in mid-April. Their goal was to design an incredibly durable toy that would bounce erratically, float on water, and work for both big and little dogs. Each one would be compatible with your average ball launcher. Plus, act as a treat dispenser for around the house. A tall order … but they were up to the task. We think they have created something special. Check out their Kickstarter campaign, and consider getting on the ground floor of this cool fetch toy!
Pet projects continue to be a vital segment of Kickstarter campaigns. Spend a few minutes on the crowdfunding site and it soon becomes apparent that creative ideas aimed at dog people abound. An estimated $2M worth of pet products have successfully been funded so far.
Bark welcomes the news of an entertaining auction at Christie’s titled Best in Show which features an array of animal-inspired works by the master of Pop Art, Andy Warhol. The upcoming online only sale includes over 100 lots of silver gelatin prints, Polaroids, screenprints and drawings by Warhol. It’s a rare glimpse of the art and ephemera that inspired Andy’s life, and reflects his love of animals—cats, horses, cows, birds, and, of course, dogs. Enjoy the online catalog, bidding continues until May 5, 2015.
Making up part of the U.S. contingent that were deployed to Nepal on Sunday night were these six dogs and their handlers from the Search Dog Foundation from Ojai, California. The dogs and their humans will assist in rescue and recovery efforts in that earthquake stricken country. The six teams from the SDF are part of that amazing organization’s canine-firefighter volunteers who have assisted in numerous international and national recovery efforts since their founding.
Established almost twenty years ago by Wilma Melville, a retired schoolteacher from New Jersey, who with her Lab Murphy, in 1995 was one of the only 15 Advanced Certified teams in the entire U.S. who worked at the bombed Oklahoma City Federal Building. That experience gave Melville the “determination to find a better way to create highly skilled canine search teams,” so she established SDF the following year in 1996.
SDF is the only non-profit in the U.S. dedicated to finding and training rescued dogs and partnering them with firefighters. They recruit dogs from shelters and breed rescue groups, then provide the dogs with professional training, and match them with firefighters and other first responders who then go on to find people trapped in the wreckage following disasters. They go to great lengths to find canines with the exceptional characteristics required in a search dog: intense drive, athleticism, energy and focus. The traits that can often make dogs unsuitable as family pets and land them in a shelter—intense energy and extreme drive—are exactly the qualities required in a search dog. SDF offers these talented animals what they crave: a job! The dogs (primarily Labs, Golden Retrievers, Border Collies and mixes) are recruited from animal shelters and rescue groups throughout the Western states—some just hours away from being euthanized. A happy ending for all… as these dogs are transformed from rescued to rescuer. The teams are provided at no cost to fire departments or taxpayers, and with no government funding. Do think of donating to this worthwhile organization so they can continue in their mission to help disaster victims.
Watch the video to see the teams walking up to their plane. We wish them, and the people of Nepal well.
Creams can sicken and kill animals
The U.S. Food and Drug Administration is alerting pet owners who use prescription topical pain medications containing flurbiprofen to use care when using them (on humans) in a household with pets.
Pets are at risk of illness and death when exposed to certain pain medications applied to the skin of their owners. Even very small amounts of flurbiprofen, such as a slight amount left on a cloth applicator, could be dangerous to pets.
This advice follows reports made to the FDA of cats in two households that became ill or died after their owners used prescription-strength topical medications containing flurbiprofen on themselves to treat muscle, joint, or other pain. The pet owners had applied the cream or lotion to their own neck or feet, and not directly to the pet, and it is not known exactly how the cats became exposed to the medication.
The products contained the flurbiprofen and the muscle relaxer cyclobenzaprine, as well as other varying active ingredients, including baclofen, gabapentin, lidocaine, or prilocaine. Flurbiprofen is a non-steroidal anti-inflammatory drug (NSAID).
People are warned to keep all medicines out of reach from their companion animals. With any sort of cream, lotion, or ointment, keep any applicators or cloths with the drug away from pets and be mindful of any drug that falls to the floor. If your pet experiences lack of desire to eat, lethargy, vomiting, or tarry stools, and you suspect exposure to such pain creams, bathe the animal and seek veterinary care immediately. Inform the veterinarian of the potential for flurbiprofen exposure.
Forbes also reports that:
Veterinarians with patients suspected of NSAID toxicity should ask whether flurbiprofen-containing products are used in the household.
As our dogs, the FDA warning states, “Understand that, although the FDA has not received reports of dogs or other pets becoming sick in relation to the use of topical pain medications containing flurbiprofen, these animals may also be vulnerable to NSAID toxicity after being exposed to these medications.”
- Store all medications safely out of the reach of pets.
- Pet owners who use topical pain medications containing flurbiprofen should take care to prevent exposure of the pet to the medication.
- Consult your health care provider on whether it is appropriate to cover up the treated area to prevent your pet from being exposed.
- Safely discard or clean any cloth or applicator that may retain medication and avoid leaving any residues of the medication on clothing, carpeting or furniture.
- If you are using topical medications containing flurbiprofen and your pet becomes exposed, bathe or clean your pet as thoroughly as possible and consult a veterinarian.
- If your pet shows signs such as lethargy, lack of appetite, vomiting, or other illness, seek veterinary care for your pet and be sure to provide the details of the exposure.
- Pet owners and veterinarians can also report any adverse events to the FDA.
Note that even very small exposure to flurbiprofen can be potentially life-threatening to pets.
This week marks the centennial (April 7, 1915) of one of America’s greatest and most individualist artists, Billie Holiday. Considered the greatest jazz vocalist of all time, Holiday’s distinctive vocal style made her musicianship equal to the titans of the golden era—Benny Goodman, Count Basie, Artie Shaw, Lester Young—all musical collaborators with the great “Lady Day.” Her troubled life, drug addiction and arrests, could not overshadow one of the most creative legacies of the 20th century. Holiday’s influence still reverberates today. A constant presence in her later years were her dogs—Mister, a Boxer and Pepi, a Chihuahua. They no doubt provided comfort during uncertain times, and the love that echoes throughout many of her songs.
Mister and Billie Holiday, 1946. William P. Gottlieb/Libray of Congress
What does technology hold for the future of dogs? It’s an interesting question that was posed by the FOUND Dog Tech Conference held at San Francisco’s Digital Garage last Thursday, March 19. The inaugural FOUND event was created by Pack, a social network for dogs and their owners. One of the new breed of tech companies designed to serve next generation dog owners and their canine companions, Pack brought together tech movers and shakers to rally around common causes—to elevate the conversation around dog focused technology businesses, share new ideas and opportunities, and ponder their collective future. The leaders of Pack, Rover, Petcube, PrideBites and Whistle took to the stage to showcase their particular vision on dog business. Part product showcase, part tent revival—each presenter worked hard to convince the audience that the “pet space” was being reinvented and that the market opportunity ($80 billion annually) is huge and growing. The big message: dogs, and thus these start-ups, were to be taken seriously.
Dog tech today is based more on emulation then innovation, so one is more apt to meet the Fitbit for dogs or Uber for dogwalkers then fresh, radical ideas. The most successful business models are service oriented—helping dog owners (or pet parents as marketers like to say) hook up with care, products and social groups. But the financial investment appears to be real, and early success is helping people forget the failures of the past. Pets.com and its talking sock puppet is often cited as the poster child for misguided failure from tech’s big bust in the late ’90s. Today’s entrepreneurs are working hard to connect to the burgeoning pet market and find success.
What does tech have in store for dogs and their people? Here are a few takeaways from FOUND:
Dogs are not frivolous—they help us be healthier and happier, and thus should be considered part of the health and wellness industry. This shift in perspective reflects a line of thinking that may find traction with investors, and in turn foster more innovation.
Dogs make us social—Pack’s goal is to connect dog owners … to each other, to their cities, to their dogs. Think of Facebook for dogs, a canine social network. Pack Co-founder/CEO Megan Casey emphasized the relationship between dogs and their owners’ well-being. She also noted that more than half of all U.S. smartphone users have dogs.
Responding to underserved markets—Rover connects owners to a nationwide network of qualified dog boarders. Founder/CEO Aaron Easterly feels he has identified a large underserved market, one that operates in what he termed “the shadow economy”—casual transactions between family and friends that operates under the radar of standard business analysis. The early returns of his venture are promising enough to secure a new round of $25M investment, raising Rover’s total funding to over $50M.
Customization—PrideBites is pursuing the megatrend of personalization, the desire of consumers to design their own product. In this case, it’s placing your dog’s name or likeness on to toys and apparel made in China but the greater potential lies in customized dog food, pharmaceutical products and data systems.
Digitizing dogs—Whistle is one of a handful of new “smart” collars or wearable devices that monitor a dog’s activity with the capacity to connect data to health providers. “Our goal with Whistle,” said Jacobs, “is to give dogs a voice.” As the technology expands, expect more complex data monitoring and analysis.
What was missing? For all the talk of unconditional love and dogs making us better people, we didn’t hear talk of a deeper understanding of dog people and their needs. Nor was there acknowledgement of the wide diversity of the canine community. But that may have to wait for Dog Tech 2.0—for now, companies are targeting the low hanging fruit. Speaking of community, scant mention was made of efforts to contribute to our most pressing issues … animal rescue/adoption, humane causes or education. I hope that changes.
For now, it was refreshing to see a serious gathering of energetic, smart business people committed to dogs, or at least, the dog market. Some good things will take hold, others will fail, but in the end, there will be new services and products to make your life and your dogs’ a little better. One of the most insightful comments of the evening came from panelist Jon Lax, director of product design at Facebook … “the goal for any dog app or website should be to make us better caretakers. If we are spending more time with our apps than we are with our dogs … then something is amiss.”
A directory of dog-friendly companies
The following businesses understand the value of working in the company of dogs— whether it’s writing code, blowing glass or saving the environment … work is just better with a dog by your side. We’ve gathered together the most comprehensive list of dog- friendly workplaces in America, both large and small, covering 30 states. We salute these companies for working and playing hard, and valuing a belly-rub and as much as a balance sheet. (If you know a dog-friendly company we’ve missed, please add it in the comments)
Company: 3five, Inc.
Company: Advent Software
Company: archer>malmo, inc.
Company: Assembly of Dog
Company: Average Joes Entertainment
Company: Ben & Jerry's
Company: Big Communications
Company: Big Foot Media
Company: Big Spaceship
Company: BISSELL Homecare, Inc.
Company: Boa Technology
Company: Bomber Industries
Company: Bravo! Vail
Company: Bulkley West
Company: Butler, Shine, Stern & Partners
Company: Camp Bow Wow of Bridgewater
Company: Canine Detection and Inspection Services
Company: Cape Art Tiles
Company: Carnation Corners
Company: CattleDog Publishing
Company: Century Box
Company: Certified Wildlife Friendly
Company: Chehalem Wines
Company: Chuck Latham Associates
Company: Clif Bar & Company
Company: Country Walkers
Company: Cram Crew
Company: Culver Brand Design
Company: Dean Insurance Agency
Company: Delphic Digital
Company: Diamond Creek Pet Retreat & The Canine Sports Center
Company: Dogster/SAY Media
Company: Flathead Spay & Neuter Task Force
Company: Fluent City
Company: Found Animals
Company: Frenchie Winery
Company: Giraffe Marketing
Company: Glassy Baby
Company: Grassroots solutions, inc
Company: Harbors Home Health & Hospice
Company: Healthy Paws Pet Insurance
Company: Helen's Salon
Company: Humane Society of the United States
Company: Hydro Flask
Company: Integrated Benefit Consultants
Company: Intent Media
Company: Jaime Ellsworth Studio
Company: Jersey Printing Associates
Company: Joliet Slammers
Company: Jones Soda
Company: JVST USA LLC.
Company: K9 Country Club & Training Academy
Company: Keep Indianapolis Beautiful, Inc.
Company: Kiosked Ltd
Company: Larson Family Winery
Company: Law Offices of Daniel F. Brookman
Company: Le Chateau Pet Resort
Company: LeashLocket, Ltd./AEI
Company: Lucas & Lewellen Vineyards
Company: Madison House Assisted Living Residence
Company: Marcus Thomas LLC
Company: Martinez Animal Hospital
Company: Midland School
Company: Milton M. Muraski DDS Inc.
Company: Ministry of Supply
Company: Momofuku Milk Bar
Company: Morristown Deli
Company: Mrs. Grossman's Sticker Factory
Company: Natural Habitat Adventures
Company: Nebo Agency
Company: Neff Associates
Company: Now What
Company: O.H.S.O. Eatery & nanoBrewery
Company: ODEL PLC
Company: Ogden Contract Interiors, Inc.
Company: Onestop Internet
Company: OverGo Studio
Company: Page One Web Solutions
Company: Palantir Technologies
Company: Paula's Choice
Company: Peskind Law Firm
Company: Pet Sitters International (PSI)
Company: Peterson Milla Hooks Advertising
Company: Procter & Gamble
Company: Qualey Granite & Quartz
Company: Radio Systems Corporation
Company: RE/MAX Results So Co
Company: Replacements, Ltd.
Company: Road Rebel Entertainment Touring Logistics
Company: RSA FILMS
Company: Sam Simon Foundation
Company: Service Dog Project
Company: Scream Agency
Company: Small Dog Electronics
Company: Small Girls PR
Company: Sports Basement
Company: Springbox Digital Partners
Company: StackMob, Inc.
Company: Summit Contractors Group
Company: SUP ATX
Company: Swift Collective
Company: Synapse Product Development
Company: Tassel Depot
Company: The Clymb
Company: The Glenn Group
Company: The Golden Paw
Company: The Honest Kitchen
Company: The Nerdery
Company: The Squires Group, Inc.
Company: The Watering Bowl
Company: Tito's Handmade Vodka
Company: Tomlinson's Feed & Pets
Company: Treats Unleashed
Company: Vaughn building
Company: Vision 360 Design
Company: WAKA Kickball & Social Sports
Company: Wasabi Rabbit
Company: Wild Goose Chase, Inc.
Company: Winchester House
Company: Wolf Conservation Center
Company: Working Dogs for Conservation
Company: Wyatt Technology Corporation
Claudia Kawczynska is The Bark’s editor in chief. Cameron Woo is The Bark’s publisher.
Copyright © 1997-2015 The Bark, Inc. Dog Is My Co-Pilot® is a registered trademark of The Bark, Inc