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British Airways Launches Onboard Pet Entertainment
The airline's new Paws and Relax in-flight channel is designed to soothe passengers.
Flying can be incredibly stressful these days, between getting through security, navigating crowded terminals, and squeezing into tiny economy cabin seats. So British Airways decided to soothe passengers by harnessing the calming ability of animals.

Paws and Relax, an in-flight entertainment channel dedicated to cute pet videos, launched in long-haul flights just a few weeks ago. It can be found free of charge in the in-flight library's Entertainment section. British Airways' entertainment team got the idea for the channel after reading that watching animals could lower your heart rate and blood pressure.

Richard D'Cruze, the in-flight entertainment manager, says that they were looking for a way to enhance the wellbeing of passengers, while creating something that appealed to all ages.

The initial launch lineup includes popular British animated cartoon, Simon's Cat--which features funny stories of a man and his cat, BBC's The Secret Life of Cats--a documentary which follows felines fitted with cameras and GPS collars, and Animal Planet's America's Cutest Dogs--which shows footage of playing pups.

This is such a fun idea and really should help relieve the stress of flying (at least when you finally get to your seat!). I only wish Paws and Relax had launched a month earlier when I flew home on British Airways.

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JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.

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