From the outside, Rockford, Alabama is just another symbol of the bad economy, a community of just 400 people on the verge of becoming a ghost town. The recession hit Rockford hard, forcing many of the town's shops to close and many people to move away in search of jobs.
But those who know Rockford, know that it's a special town with a rich history and character. Ava Lowrey, a film student at New York University's Tisch School of the Arts, grew up 30 minutes from Rockford and set out to share the story of how the small Alabama community embraced a homeless pup who in turn gave them hope.
Back in 1993, the town found a dirty and disheveled mutt wandering the streets. A few people decided to name the pup Fred and nurse him back to health. Soon enough Fred became the official “town dog.” Rockford may have saved Fred, but Fred brought out the best in the town. The pup had a weekly column in the local newspaper, a bank account, and even led parades--something they stopped doing after his death in 2002.
Although Fred is gone, his tombstone and the stories left behind show how much he meant to the community. Ava's film explores the town's narrative and the relationships Fred had with the people of Rockford.
Filming was finished in December, but Ava needs financial support to complete the documentary. Ava is appealing to dog and film lovers on Indiegogo, a crowdfunding platform, to raise money. Perks for donations vary from a shout out on their blog and Twitter feed ($25 donation) to an executive producer credit ($700).
Check out the trailer and donate if you'd like to see this heartwarming canine tale to completion.