For better or worse it's become an American ritual to race to the stores on Black Friday and hunt for online deals on Cyber Monday. To try and counteract the spending frenzy, a new movement started a few years ago, naming the Tuesday after Thanksgiving 'Giving Tuesday,' reminding people to give back to their favorite charity. But this year you didn't have to wait until Tuesday to get a good deal and help out homeless pets.
This past weekend, Virgin America launched one of their biggest sales of the year, coupled with a #TinyDogsTinyFares Cyber Monday promotion of up to 30 percent off flights plus a $10 donation from every booking to its animal shelter partners: The San Francisco Animal Care and Control (SF ACC), The American Society for the Prevention of Cruelty to Animals (ASPCA), and Animal Haven.
In conjunction with the deal, Virgin America also organized its seventh 'Operation Chihuahua' airlift this week, flying Chihuahuas from San Francisco to New York where they are more adoptable. California's Chihuahua overpopulation problem forces West Coast animal shelters to look to the East Coast where the demand for smaller dogs exceeds the supply. Virgin America has relocated 100 Chihuahuas since the collaboration with the SF ACC began in 2010. These homeless Chihuahuas get the VIP treatment, receiving a red carpet send-off and a flight with plenty of treats and toys.
“This is always a fun day for our Teammates, who volunteer to fly over a 24-hour period as traveling companions in order to get these pups to their forever homes on the East Coast," said Virgin America Brand Marketing and Communications Vice President Abby Lunardini. "Many of our Teammates, including myself, as well as our flyers, are passionate animal lovers, and it is heartwarming to see so many come together to support the important and under-funded work the SF ACC is doing. We’re proud to be a small part of that.”
It's nice to see companies giving back and bringing attention to a great cause, especially on a weekend where it's easy to get caught up in the shopping craze.