The saying, “Love me, love my dog” implies that your dog is a problem—something negative in the whole package of You. Could anything be more ridiculous? While it’s easy to assume that our dogs make us more lovable and even more desirable (I mean, really, how could it be otherwise?), is there any evidence for this point of view?
The answer is yes! Multiple scientific studies—extensions of research into dogs’ many social effects—have concluded that dogs enhance human attractiveness. Scientists have known for some time that people are more attentive to and socially engaged with those accompanied by a dog than those who are not. We also know that bystanders are more helpful toward people with dogs. Other studies have extended our understanding of the canine influence on human social activity by investigating more personal, intimate types of behavior in the areas of courtship, dating and romance.
In one study, having a dog with him enhanced a man’s success when he asked women out. In this experiment, the man asked 240 women for their phone number— 120 times while accompanied by a dog and 120 times without one. He followed the exact same script whether the dog was with him or not.
The difference the dog made in his success rate was astounding. When he gave his pitch without a dog, 11 out of 120 women (9.2 percent) were sufficiently charmed to give him their number. When he was with a dog, 34 out of 120 (28.3 percent) complied with his request. With a dog, his success rate was three times as high. Never mind a wingman— if you want to meet someone, you need a wing-dog!
Studies have shown that people’s helpfulness and social interactions are prompted most strongly by light-colored dogs and puppies. An adult black dog was part of this experiment; researchers speculated that if the man had asked women for their phone numbers while accompanied by a light-colored puppy, his success might have been even higher. (Guéguen and Ciccotti 2008)
Why do dogs (of any kind) increase our appeal? To most dog lovers, explaining how dogs can make someone more attractive is pretty straightforward: people are more attractive if they have dogs because they have dogs! Quite simple —also quite circular. As it happens, there are a number of other, more satisfactory explanations.
Many people report that those with dogs seem safer, friendlier and more approachable; by being a conversation starter, the dog may also ease social awkwardness.
Interacting with companion animals can result in changes in our oxytocin and other hormone levels, and that may affect the opinion others have of us as well. Those who feel a rush of oxytocin in the presence of a dog may transfer the warm, fuzzy feelings to the person with the dog. So, dogs may make people attractive by prompting emotions that are extended to them by association.
This may not be good for our ego, but it can still be good for our love life!
Does This Dog Make Me Look Cute?
Another study surveyed 1,210 people on Match.com who owned pets—both cats and dogs—to learn if and how pets influenced their views about potential dates. One of the main findings was that dogs had a greater positive impact on the perceived level of attractiveness than did cats. (Gray et al. 2015)
Interestingly enough, there was also a gender component. The study concluded that dogs make men attractive to women to a greater degree than they make women attractive to men. Women were more likely to find someone attractive because they had a dog, and were also more likely to find a photo of a dog in an online dating profile a turn-on. Not surprisingly, more men than women ’fessed up to using a pet to attract a potential date. (I know of no studies investigating how dogs affect attractiveness between members of the same sex, but it would be intriguing to see what patterns emerge once that area has been explored.)