What’s the difference between craft and science? According to Bailey, “Crafts generally develop over thousands of years and tend to preserve what’s old and what has been done before. Information is passed down in secret from master to apprentice, and the apprentice must never question the master.” As a result, when errors are introduced, they tend to be preserved. Another characteristic of a craft is that a change is usually designed only to solve an immediate problem. “Rarely do they look for general principles,” says Bailey.
Science, on the other hand, is a systematic way of asking questions, a process that eventually weeds out mistakes. It’s guided by principles and data, and researcher’s approaches change and are revised as new information comes to light. As a result, science advances quickly compared to craft.
Bailey backs up his description with an example: “For 1,000 years, the Chinese used gunpowder to build small rockets. Then the Turks decided to build bigger ones, which they used on the British. It took them 800 years to develop the technology.” Then, in the 1900s, science and technology stepped in. In 1926, American rocket pioneer Robert Goddard launched the first liquid- propellant rocket. In 1949, less than 25 years later, the U.S. sent a rocket to the moon.
“So it took 800 years of craft to send a six-foot rocket half a mile and less than 50 years of science to send a rocket to the moon,” Bailey summarizes.
From Puzzle Boxes to Bells and Whistles
Once the psychology of learning became a science, animal training made the same great strides. In 1898, scientist Edward Thorndike first described the principle of operant conditioning. Using cats and a small cage called a puzzle box, with food outside the box, he found that cats placed in the cage could learn how to get out, and that with each trial, they got faster at it. He theorized that the cats were learning by trial and error.
Others were making discoveries at the same time, but the one who really put things together was B.F. Skinner. Through many experiments, Skinner developed the principles of operant conditioning, which describes how animals cope with their environments.
Skinner found that animals learn to repeat behaviors with consequences they view as positive and to avoid behaviors with those they view as negative. They learn best when the positive or negative consequence is timed exactly to the behavior, and their learning rate is directly proportional to the rate at which the behavior is reinforced.
Research and technology advanced quickly, and within only eight years, operant conditioning had made its way out of the lab into an applied setting. During World War II, Skinner, who wanted to help with the war effort, set out to train pigeons to guide missiles by pecking at an image of the target site on a screen in a project called Project Pigeon. To demonstrate to the navy how it worked, Skinner took six pigeons and the apparatus in which they were trained to Washington, D.C. The demonstration was successful, but the navy turned him down; the admirals may have been taken aback when Skinner opened the chamber, which resembled a Pelican missile warhead, and they saw three pigeons pecking away.
Skinner’s two graduate students, Marian Breland and her husband, Keller Breland, had dropped out of their degree programs to help with Project Pigeon. They learned a lot while working with Skinner, more than they had learned in class, and became skilled at shaping — a process by which a goal behavior is taught in increments, systematically rewarding intermediate behaviors. They also learned about secondary reinforcers — unique tones such as a clicker or whistle that, when paired with food, could be used to tell the animal exactly when it had done something right.
The couple, who saw how powerful these nonforce techniques could be, decided that when the war was over, they would get into some kind of business where they would use operant technology to help solve problems for animals and, later, humans. In 1947, they founded Animal Behavior Enterprises (ABE), whose mission was to demonstrate a better, more scientific way of training animals in a humane manner using less aversives.