Embark: Saved by a Wristband
Sri Lankan Humane Effort With Style.
Life for Sri Lanka’s more than one million street dogs is rough and tumble, and Embark, a humane group launched in 2007 by Otara Gunawardene — founder and CEO of Odel (Sri Lanka’s premier department store) and humane activist — is working to change that. The group is funded largely by Odel’s sale of Embark-brand jewelry and clothing, colorful wristbands and t-shirts for men, women and children with cool, dog-positive, provocative graphics designed to change public attitudes toward dogs. T-shirt slogans like “Real Dogs Bark Loud,” “I’m So Street,” “Who’s Your Doggie?,” “I Love You but I Love My Dog More” and “Wag Harder” certainly will attract a lot of attention here too.
From its base in Colombo, the island nation’s largest city, Embark tackles the issue on several fronts: sponsoring free spay/neuter and vaccination clinics; promoting and sponsoring adoptions; treating injured and critically ill dogs; and, most importantly for long-term improvement, conducting education and awareness programs. Working in partnership with Blue Paw Trust and the Maharagama Medical Officer of Health, Embark is also involved in the ambitious Humane Dog Population and Rabies Management Project, whose goal is to create a rabies-free environment. The task is a critical one, as rabies continues to threaten both animals and humans in many countries, including Sri Lanka (World Rabies Day is September 28; learn more here: worldrabiesday.org).
This article first appeared in The Bark, Issue 71, Sep/Oct 2012