Karen B. London
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Facial Recognition of Dogs
Tagging on Facebook
Should she be tagged?

I was super amused when Facebook asked me to tag “Colita” in a recent post. I did not know that dogs were fair game for tagging or that facial recognition software could be used with them on Facebook. I’m amazed how well the technology works for dogs, because show most people a litter puppies and they struggle to tell them apart.

Okay, they’re fine when it comes to breeds with distinct markings like border collies, Jack Russell terriers, or beagles. Show them 10-12 golden retrievers or bichon frises, though, and most people will rely on alternative methods rather than facial recognition to tell some of the more similar littermates apart. Perhaps I should get used to expecting more from technology. After all, I’m always impressed that Facebook can correctly distinguish between my husband and his identical twin brother when many people, even those who know them well, can’t.

In recent years, rescue groups have started to use facial recognition software to help find lost dogs. The app Finding Rover uses facial recognition software to help reunite guardians with lost dogs. And the Auckland SPCA in New Zealand is using facial recognition software to help match people with their doggleganger—the dog that looks the most like them.

Facial recognition software is being used in new ways for important purposes, but all I really want to know is whether you tag your dogs on Facebook. Do you?


Karen B. London, PhD, is a Bark columnist and a Certified Applied Animal Behaviorist specializing in the evaluation and treatment of serious behavior problems in the domestic dog.

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Karen B. London
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