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Facial Recognition Helps Homeless Pups
NZ Doggleganger campaign brings awareness to adoption
Doc, my "doggleganger," who is up for adoption in New Zealand.

It’s often said that people look like their dogs. Studies have shown that strangers can match dogs and their humans, proving a definite correlation. Apparently, there’s something in our subconscious at work when we pick our canine companions.

A New Zealand SPCA seeks to speed up that matching process by launching Doggleganger, a new adoption initiative.

Facial recognition is usually used for anti-terrorism purposes, but the Auckland SPCA is using the technology to match people to homeless dogs in shelters. The program was made possible by a partnership with the Pedigree Adoption Drive.

Doggleganger only searches dogs available in New Zealand, but it’s a great way to bring awareness to adoption all over the world. Anyone can go to the website and submit a photo (using an existing digital photo or a web camera) to find their “doggleganger.”

My doggleganger is a Greyhound Mastiff mix named Doc, a 57 perent match. Doc is far away in New Zealand, but it would be cool if you could click a link to a Petfinder search that would show Greyhound Mastiff mixes for adoption in my area.

Who is your doggleganger?

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JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.
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