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JoAnna Lou
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Groupon Helps a Dog in Need
Popular deal web site raises money to buy prosthetic boots for a pup

Deal web site Groupon revolutionized how people save money and find new local businesses to try. I’ve used these vouchers on frozen yogurt, pet supplies, and even a horseback ride. Although people go to Groupon to get more for their money, a new initiative called Groupon Grassroots is getting deal buyers to donate money to a good cause.

One of the latest Grassroots deals raised money to buy Pirelli, a 7-month old Golden Retriever/Labrador mix, a set of prosthetic boots. The poor pup was born without a back left paw and will continue to need new boots as he grows. Eventually the goal is to give Pirelli a surgically implanted prosthesis.

Users were given the opportunity to donate $10 to Pirelli and Canine Assistants with donation matching. Over 340 deals were purchased, raising over $7,000.

Pirelli is training to be the spokesdog for Canine Assistants, which trains and places service dogs. Pirelli will visit schools and teach children about disabilities. I’m always inspired by the enthusiasm animals have, living life to the fullest no matter what comes their way. Pirelli will surely have a positive impact on every kid he meets.  

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JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.
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