JoAnna Lou
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“Groupon” for Pups
Two daily deal websites launch for pets this year
My puppy, Remy, contemplates buying a toy through one of the new online daily deal websites.

Daily deal coupon websites, like Groupon and LivingSocial, have surged in popularity over the last two years. These websites partner with companies to offer a different deal each day. 

Occasionally, there will be a pet-related deal. I once got a $50 gift certificate to a local boutique pet store for $25 and a voucher to participate in an Outdoor Bound group dog hike for $35.

Earlier this year, pet lovers got two of their own daily deal sites, PetSimply and Barking Deals. These two sites feature a different deal per day, often a pet product with free shipping. 

According to the companies, these deals are 50 to 90 percent off of retail price. However, the value of the deals vary greatly. For instance, two medium Kong Squeakair Tennis Balls for $2 is a pretty good deal, while two Petmate plastic can covers for $5 seems a bit steep. Many of the product prices are similar to existing discount pet catalogs such as Jeffers and JB Pets.

What I’m more excited about are the company-specific deals. For instance, PetSimply recently offered a $20 gift card to PurestPets.com for $10. I’m hoping that as the membership grows at both websites, they will start offering more unique offers you can’t get anywhere else.

Have you gotten any cool pet deals from a daily deal website?

JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.

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