Home
Editors
Print|Text Size: ||
Ikea Showcasing Shelter Dogs
Ikea promotes shelter dogs

Now here’s an innovative idea! Ikea and DDB Singapore (an advertising agency) teamed up with animal shelters in Singapore, Save Our Dogs (SOSD) and Animal Lovers League (ALL), to promote animal adoptions. Two IKEA stores feature 26 life-size cardboard cutouts of dogs available for adoption, and they are placed in prominent positions in their furniture showrooms. Each dog has a unique QR code, which will lead interested adopters directly to the adoption site.

 

Print

Claudia Kawczynska is The Bark's co-founder and Editor-in-Chief.

thebark.com

More From The Bark

More in Editors:
Bhutan’s Innovative Spay-Neuter Solution Hits the Airwaves
Watch Human-Chain Rescue Dog
Off-Leash Recreation is Being Threatened
Dogs Take Over the Pilot Seat
Are Some Dogs Hardwired to Overeat?
Something to Bark About
Keeping Dogs Out of Harm's Way
Cesar Millan Crosses the Line
Shelter Hero: Lisa Prince Fishler
Shelter Dogs take Center Court at Brazil Open