JoAnna Lou
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iPhone App for Haiti
Silver Lining Ideas helps animals with technology
iPhone users can win prizes while helping animals in Haiti.

Now you can help animals in Haiti by buying Silver Lining Ideas’ latest iPhone app, Lucky Day. 100 percent of profits will be donated to the International Fund for Animal Welfare (IFAW), which is coordinating with the World Society for the Protection of Animals (WSPA) to organize an emergency relief mission in Haiti. Deployed teams will be treating injured animals, administering vaccinations against rabies and leptospirosis, and distributing basic care.

Steve Cobb and Ruthanna Sweatman founded Silver Lining Ideas to use technology, such as iPhone applications, to raise money for animal rescue groups. Normally the company donates 25% of proceeds to rescue organizations, but all proceeds from the Lucky Day iPhone application will be donated.

Lucky Day puts a new spin on the classic Magic 8 Ball where users can shake their iPhone to make a wish or ask a question. Those who figure out how to enter Ka Ching the Panda’s secret room can win an iPod Touch or Apple iTunes gift cards. Hints will start on February 10th and a new one will be added each Wednesday until the prizes are won. 

Help animals by playing a game? A win-win for everyone.

JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.

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