B: In one show, Martha finds herself in an animal shelter and sets out to free the other animals. How did that episode come about?
CG: Susan and her late husband, Harry Foster, have always been very supportive of shelters and humane societies, so when we were brainstorming story ideas, we knew we wanted to do a story about a shelter. Our writers loved the idea of Martha finding herself in the pound because it offered a lot of possibilities—a dog’s-eye-view of the experience. And we were particularly sensitive to the idea of encouraging shelter adoptions once we began reading about the surge in shelter pets post-Hurricane Katrina, and now with mortgage foreclosures.
B: Tell us about new developments in the “Martha Speaks” world.
CG: Houghton Mifflin is re-releasing the “classic” Martha Speaks books this fall, with new editions (the hardcover version of the original Martha Speaks book includes an audio version, and the paperback includes stickers), and they will be publishing tie-in books based on some of the TV scripts beginning fall 2009, which will include tips for families on building vocabulary.
As with all PBS KIDS series, there is a wonderful website, pbskids.org/Martha, on which kids can play games and watch short videos of Martha and her friends, and parents, teachers and caregivers can find out more about the series and curriculum and get educational support materials. All of the games are designed to support the educational goal of the series. In addition, a selection of video clips and Martha episodes is available on PBS’s new broadband service (pbskidsgo.org), so kids can watch Martha online.
The series is also supported by educational outreach activities. Public television stations are hosting community events to celebrate the premiere of Martha. Some stations will be launching “reading buddy” programs, which will pair 4th- and 5th-graders with kindergarteners to share books and vocabulary-building activities in the classroom. WGBH is also working closely with the ASPCA, Intermountain Therapy Animals, humane societies, the American Library Association and other groups to encourage local partnerships with public television stations.
Martha Speaks premiered on PBS KIDS on Labor Day, Monday, September 1. Visit Martha online for more.