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JoAnna Lou
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NYC Clothing Store Sells Puppies Amid Protests
Unpomela illegally uses puppies to attract customers
Unpomela has puppies living in their storefront window, right on top of the clothing displays.

Sometimes, I feel like we’re making a lot of progress against puppy mills and pet store dogs—PetCo and PetSmart have in-store adoption centers; puppy mill exposes have been featured on Oprah and Nightline; and celebrities, such as Katherine Heigl, regularly promote rescue pups.

However, last week I was discouraged after hearing that Unpomela, a New York clothing store is selling puppies from their display window. My guess is that their operation will be shut down soon, since they don’t have a license to sell animals (although they did post a ‘not for sale’ sign after a local shelter employee pointed out this fact). But it was shocking nonetheless that a clothing store would even think this was a good idea.

Sure puppies are probably quite effective at luring people into a store, but I wish Unpomela thought about teaming up with a local rescue group instead. Macy’s in San Francisco did this last holiday season, attracting hordes of shoppers and facilitating in the adoption of hundreds of animals. A win-win for all involved!

In Unpomela’s case, a negative public outcry is helping to ensure this doesn’t happens again anytime soon. Local shelter Animal Haven organized a protest last week and many people have already expressed their views on the customer ratings web site, Yelp.

How do you think we’re doing in the fight against puppy mills?

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JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.

Photo by Animal Haven.

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