Using clever lighting and framing techniques, the creative duo made a series of optical illusion portraits that contain two images in one. The artists arranged their portrait subjects to create an animal shape in the negative space between the two figures. Everything came together when they turned on a super bright backlight and placed gentle fill light in the front. The photos were tagged with the campaign’s motto, “There’s always room for more. Adopt.”
Amol and Pranav’s message was heard loud and clear. This year’s event attendance was up by 150% and led to 42 adoptions.