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Organics, Raw Meat, and Designer Diets: New Trends in Dog Food
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Make-Your-Own. To augment the do-it-yourself movement in dog food preparation, companies are specializing in “minimally processed” mixes of dried or dehydrated ingredients. Some simply require water and are meant as stand-alone meals, while others combine with raw food or commercial canned products.

Special Needs. From wheat-free to gluten-free, from low-carb to high-fiber, from vegan to ultra-protein, more and more tailored ingredients are being marketed to address allergies, obesity, high-maintenance issues and a host of other special needs diets.

Selecting the best food for your dog is an important decision based on the individual needs of each pet. Your dog’s age, body condition, health history, along with your budget all factor into this choice. The challenge is navigating through the marketing come-ons and buzz words to discover the real ingredients and benefits offered by each product. It can seem like a daunting task, but one well worth the effort in supporting the health and well-being of your canine family member.

 

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Cameron Woo is The Bark's co-founder and publisher. thebark.com
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Submitted by Lisa Woody | June 7 2013 |

LOVE this article. It shows how dog food is an emotional decision made by owners, and therefore a marketing game. We have been convinced that as dog owners, we're not qualified to decide what's nutritious for our dogs. Dogs are designed to eat what they can kill or scavenge. I feed my dogs raw and they NEVER have to go to the vet (except for annual exams). They don't have any diseases, hot spots, extra pounds, allergies, chronic problems, hyperactivity or bad breath. They have strong bones, shiny coats, bright eyes, stable energy, long lives and white teeth. I saw the light the day I met a woman at the dog park with two gorgeous Golden Retrievers who looked like they were in a dog food commercial. She said she gave them a raw chicken leg (with the bone) twice a day since they were puppies and nothing else. Ever. They were strong and happy and I was hooked. I've been feeding raw ever since (and yes, bones are GOOD for dogs as long as they're raw), and I've never looked back.

Thank you for a fair and knowledgable assessment of the dog food marketing industry. This is so important.

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