Home
Guest Posts
Print|Text Size: ||
A Peek at “The Bark Side”
Ingredients for a viral Super Bowl ad: Dogs and Star Wars

Dogs are to viral Super Bowl ads as wheels are to a bicycle. That is, essential. (Think: Doritos and Bud Light.) And early promo for Volkswagen’s 2012 Super Bowl ad looks to proves the point.

Taking off from last year’s Star Wars-inspired commercial (an adorable Darth Vadar wannabe tries to use the force on everything from a sandwich to his dog), Volkswagen released a teaser on Wednesday for this year’s Super Bowl commercial that features a chorus of dogs barking the “Imperial March.”

I love it, especially the scruffy Chewbacca growl. It’s almost enough to make me watch the Super Bowl—but not quite, since I know I’ll be able to watch and re-watch it at my leisure on YouTube.

Captivated by the Greyhound who steals the show in the last few seconds? Read about the creative Oregonian who conjured the Imperial Walker costume last Halloween.

 

Print

Lisa Wogan lives in Seattle and is the author of, most recently, Dog Park Wisdom.

Order Dog Park Wisdom

More From The Bark

By
Megan Minkiewicz
By
Julia Kamysz Lane
By
Julia Kamysz Lane
More in Guest Posts:
More Companies Are Allowing Pets At The Office
NJ Pays Tribute To 9/11 Search and Rescue Dogs
Rescuing a Dog in an Unlikely Predicament
Adopting From Thousands of Miles Away
English Bulldogs Face Extinction
Herding in Glacier National Park
Volunteering is a Family Tradition
Dogs Are Marathoners, Cat Are Sprinters
How Sleepypod Protected My Dog in an Accident
Tail Docking and Ear Cropping Affect Dogs, and Not Just Physically