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A Peek at “The Bark Side”
Ingredients for a viral Super Bowl ad: Dogs and Star Wars

Dogs are to viral Super Bowl ads as wheels are to a bicycle. That is, essential. (Think: Doritos and Bud Light.) And early promo for Volkswagen’s 2012 Super Bowl ad looks to proves the point.

Taking off from last year’s Star Wars-inspired commercial (an adorable Darth Vadar wannabe tries to use the force on everything from a sandwich to his dog), Volkswagen released a teaser on Wednesday for this year’s Super Bowl commercial that features a chorus of dogs barking the “Imperial March.”

I love it, especially the scruffy Chewbacca growl. It’s almost enough to make me watch the Super Bowl—but not quite, since I know I’ll be able to watch and re-watch it at my leisure on YouTube.

Captivated by the Greyhound who steals the show in the last few seconds? Read about the creative Oregonian who conjured the Imperial Walker costume last Halloween.


Lisa Wogan lives in Seattle and is the author of, most recently, Dog Park Wisdom. lisawogan.com

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