From the beginning, Petfinder.com has been both an industry leader and a maverick. Saul herself considers it a “social profit” organization. She believes that Petfinder.com’s success proves that companies can be both profitable and successful in making social change a reality. Corporate sponsors including Purina, PETCO, Merial, Bissell and the Animal Rescue Site support the business through advertising, which allows shelters and rescuers to participate at no cost.
Betsy Saul has come a long way from the young girl who rescued neighborhood strays. Today, she is a dedicated woman who skillfully combines technology, caring people and socially responsible business practices to help improve the lives of animals, day after day. Her faith, vision and commitment are an inspiration to animal-lovers everywhere.
1996—Petfinder.com launched, concentrating on New Jersey and the tri-state area.
1998—Demand from shelters and rescues across the country increases and Petfinder.com goes national.
2000—Petfinder.com expands to Canada.
2000—Petfinder.com named one of the 300 best websites by Forbes magazine, and one of the top 100 sites by Family PC magazine.
2003—Petfinder.com Foundation, a public charity, created to assist adoption partners through problem-solving, fund-raising and providing relief in times of stress or disaster.
2005—Hurricanes Katrina and Rita put Petfinder.com to the test.
2006—Petfinder.com logs over 10,000,000 adoptions to date; initiates international searches (with Costa Rica as a beta site), and makes plans for Mexican site in the near future.
Did You Know?
Petfinder.com is the busiest pet website on the Internet.
Petfinder.com logs more than a half-million visitors per day, as well as 7 million visitor sessions per month.
Member shelters credit the site with helping to adopt over 1.5 million pets per year.
Petfinder.com charges NO fee for animal shelters and potential adopters.
Currently, 9,800 Petfinder.com active shelter/rescue members post more than 250,000 pets online.
Laura Bergerol is a nationally published writer and photographer who is deeply involved in humane and rescue work. timecaptured.net