Kim Kavin’s provocative and probing new book, The Dog Merchants, takes a hard look at the “business” models behind how we get our dogs and the fur flies in many directions. We talk with her about some of her insights.
Bark: Why do you think people chose the dogs they have? Do you think that mixed-breeds are changing breed favoritism?
Kim Kavin: That’s a question it took me a whole book to try to answer. To sum up briefly, I think our choices about the dogs we bring home result from a combination of history, tradition, religion, culture, politics, gender, societal obligations and personal responsibility—all the stuff of humanity’s greatest world wars.
I think most of us feel in our hearts that we love dogs and are doing the right thing, whether we choose purebreds or mutts. And I think that most of us—on both sides—have never considered the enormous business interests and marketing efforts that are at play, all of which feed into our beliefs as well.
BK: You aren’t a big fan of televised dog events like Westminster, why not? What do you suggest as an alternative?
KK: To be clear about Westminster, I’ve never said the breeders who participate are necessarily doing anything wrong with their own dogs. What I’ve written is that when you take a show like Westminster and put it on millions of televisions and computer screens around the world, it stops being about the people and dogs in the ring and starts becoming about the resulting mass-market demand, which cannot possibly ever be filled by the types of breeders in that show ring. By their own estimate, they are merely 20 percent of the supply chain. When you turn a dog show into a mass-media event, it becomes the biggest marketing asset for all of the worst offenders, no matter how good the intentions of the people in the show ring.
The alternative I suggest in The Dog Merchants is that we evolve the concept of televised dog shows into a format that is more in keeping with our morals, media impact, and breeding and shelter realities today.
I’ve seen the attempts Fox has made, and cheer them. I think they’re a good start, and I give Fox and those producers like Michael Levitt who care deeply about dogs a great deal of credit for trying to be the first to break down that wall. They’ve made at least a small hole in it.
What I’d like to see is the entire wall smashed to smithereens. I think we need to get even more top-notch, highly talented people involved who are truly dedicated to animal welfare, people on the level of Simon Cowell of American Idol and Ricky Gervais. We need to use what they know about producing those big-time, international broadcasts to create a new format for dog shows that the general public will actually switch channels away from the Westminster-style shows to watch.
We need American Idol meets X-Games meets the Oscars, not just another version of a rescue-dog telethon, to really move the massmarketing needle.
Tell me dog lovers wouldn’t change the channel to watch. Tell me it wouldn’t show, inside of five minutes, just how antiquated the big beautypageant productions like Westminster have become. Tell me it wouldn’t change the way people think about dogs, and about what’s important when deciding to bring one into their families.
BK: What advice do you offer to people who are considering adopting a rescue dog but still wonder if it may be safer to buy a dog from a breeder?
KK: I think we all need to be far more conscious consumers, whether we’re buying from breeders or from rescuers. There are responsible and irresponsible people dealing in dogs on both sides, and it’s up to us all to put the latter out of business.
My book offers a litany of openended questions that people can ask to try to determine the true nature of any breeder or rescuer, and dogmerchants.com—if we all come together as dog lovers to post ratings and reviews—will go a long way toward helping us crowdsource the answers we need.
Here’s my ultimate advice: Stop being on the side of the breeders. Stop being on the side of the rescuers. Let’s get together on the side of all the dogs.