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Recall: Natura Expands Their Recall

Natura Pet Products issued their original recall on 3/18/13, a first in the history of that brand. Earlier this week on I spoke with a spokesperson from P&G, the company that now owns Natura, about that first recall and asked if they were continuing to produce these products at their plant in Kansas that had produced the recalled product. I was told that yes they were because the affected product happened to isolated runs at the end of 2012 and they were continuing to investigate the cause of the problem, although they were confident it had been isolated to that time frame. That surprised me then, and now this expanded recall has happened even more so. Perhaps in the future they will be more careful and conservative in allowing production to continue until the time that a pathogen problem has been isolated and fixed.

The following is the letter that appeared on their site:

Natura Pet is expanding the recall of specific California Natural, Innova, EVO, Karma and Healthwise formulas as a precautionary measure due to potential Salmonella contamination. Mother Nature and wet products are not included in this recall. No other P&G Pet Care brands are impacted by this recall.

We were alerted to a single case of Salmonella in a 2.2lb package of EVO Turkey & Chicken Cat Food on March 15th and took the precautionary measure of recalling all products produced on the same line within the same time frame. In the course of further examination, Salmonella was also discovered in other packages of EVO Turkey & Chicken Cat Food and Innova Cat Treats.  We are taking the immediate and precautionary action of expanding the current recall to include additional Natura products that were produced between December 14th 2012 and March 24th, 2013 on the same production line. We are also recalling a single lot of Innova Cat treats.  True to our heritage, we will be transparent as we work through this issue.

Plans are in place to increase production and expedite release of product, but some supply disruptions should be expected.

Salmonella and other contaminants pose a great challenge to the food industry.  No company is immune. We assure you that we are extensively investigating, inspecting and taking all actions necessary to ensure that our products meet both your customer’s expectations and ours.

If additional risks are identified, we will take immediate action to protect the health of our pets and integrity of our products. We are committed to doing what is necessary to make the healthiest pet foods in the world.

The attached document lists impacted SKUs with specific lot codes and expiration dates for both the previously announced voluntary recall and this expansion.

What to do if you have this product in your store or warehouse:
Managers or designee should immediately secure all affected SKUs to an isolated location.  Product should be secured/segregated from saleable product.

Distributor partners, please notify your retail outlets and ensure they take the appropriate action to remove the impacted products from the shelf.

Your Natura Sales Representative and/or distributor will be in contact with further instructions.

If you need additional information please call 800.224.6123.  We apologize for any inconvenience this situation may cause, and want to assure you that Natura Pet is taking all the necessary steps to ensure our product quality meets your expectations.

Global Pet Care CBD Leader
Bruce Eyre

Click Here to view Natura letter to retailers and list of all products involved in the expanded recall.

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Claudia Kawczynska is The Bark's co-founder and editor in chief. thebark.com
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