Show Time with Bill Berloni
What’s even better is that the publicity around each show gives us the opportunity to do outreach on behalf of shelter and rescue dogs. Selling shows can be a hard thing, but it’s easy to sell human-interest stories, and I do it because it promotes animal welfare. The shows sell my book, and 20 percent of the proceeds from the book go to the Sandy Fund at the Humane Society of New York. Even the programs mention the source of the animal performers and encourage people to adopt. There are great animals at local shelters who need homes—adopt from a shelter or rescue group and you may find your own star.
This article first appeared in The Bark, Issue 51, Nov/Dec 2009