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JoAnna Lou
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Smart Cameras
FujiFilm develops pet face detection software.
Will FujiFilm's new camera help you take better pet photos?

It’s not easy to take a picture of people, let alone fidgety pets. Recent face detection technology has attempted to make photography easier, taking a picture only when a person’s eyes are open and looking at the camera.

Now FujiFilm has developed a new technology that includes animals on the face detection bandwagon. Their Finepix Z700 point-and-shoot camera features technology that waits until your pet turns to the camera before snapping the picture.

Like human face detection technology, FujiFilm’s pet version has its limitations as well. For now, the company has provided a list of dog and cat breeds that are easier for its technology to identify. Dark fur, long hair, and excessive movement can affect the camera’s ability to recognize faces.

The camera will be available later this month and will retail for $280.

For every nice photo I have of the pups, I have hundreds of blurred heads. FujiFilm’s pet face detection technology is pretty cool, but for now, I think I’ll stick to my regular camera. The early version seems like more trouble than it’s worth (Shelties aren’t even included on the list!), but it is interesting that they are developing this technology.

Will you buy the new FujiFilm camera?

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JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.
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