This new documentary explains why the alpha theory (which has been widely popularized as a “fact” by a famous TV personality) is based on an incorrect understanding of both wolf and dog behavior. And as importantly, why positive reinforcement is the only effective course for dog training. Chad Montrie, the film’s director, has assembled a cohort of highly regarded experts on dog behavior — Sophia Yin, DVM, Alexandra Horowitz, Karen Pryor and Bob Bailey among them — to talk about the history of the “alpha dog” concept and why it still has power to persuade today. Is dominance what dogs actually want or expect within their human families? See what academics and experts have to say on this very important topic. You may purchase the DVD or watch it as a “pay for view” on anchorholdfilms.com.