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JoAnna Lou
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TV for Dogs
New station features content designed for canines
One of the scenes from the "exposure" segment on DOGTV.

These days it seems that there are dogs in just about every commercial and television show. But now content is being created to appeal, not only to pet lovers, but to dogs themselves. Starting last week, pups in San Diego now have their very own television station. DOGTV is designed to keep dogs from being stressed and anxious when home alone.

DOGTV's content was developed using research on what relaxes and stimulates the dogs' senses. For instance, the color, contrast, brightness and frame rate is adjusted to create an ideal visual for the canine eye. The sound effects and music use specific frequencies for the canine ear.

DOGTV rotates between three- to six-minute segments that fall into three different categories: relaxation (designed to soothe dogs), stimulation (designed to encourage dogs to be playful) and exposure (designed to exercise the brain with day-to-day stimuli).

My dogs don't usually pay much attention to the television and, when I'm not home, I'm pretty sure they spend most of the day sleeping. But it's an intriguing concept. The relaxation segment is pretty soothing, but I think the stimulation segment would drive my anxious pup crazy. If a dog has separation anxiety, leaving the television on with stimulating programming might not be the best solution. But for a calm dog, I can see how DOGTV would provide a little break from the monotony of being alone.

Interested in checking out DOGTV? You can view clips of each of the three categories on its website.

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JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.

Screenshot from DOGTV.

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