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JoAnna Lou
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Understanding Pet Lovers in the Internet Age
Hunch.com uses member data to learn about dog and cat people
What can we learn about pet people in the age of the internet?

Social media companies hold a lot of data about people and are privy to a lot of correlations and insights that could be really interesting. Recently I was wondering if anyone had put together data related to animals.

It turns out that Hunch.com has published two pet-related reports that draw on responses from its 700,000 users. The first looks at dog people versus non-dog people and the second looks at the differences between dog and cat people.

Some of the findings are not surprising. The report found that dog people are more likely to be extroverts, have a greater affinity for sports and the outdoors, and are more likely to live in a suburban or rural area.

Hunch.com also found that females tend to favor dogs with long hair and smaller breeds and males tend to favor hounds and retrievers.

Some correlations were more bizarre and random. Apparently dog people are more likely than cat people to be iPhone users or to enjoy slapstick humor and impressions. And on the more specific side, Chihuahua fans tend to be frequent doodlers and German Shepherd lovers tend to rely more on intuition than common sense.

Of course you can't extrapolate the reports' findings to all people, but it's fun to read about the correlations that Hunch.com discovered.

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JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.

Photo by Ed Yourdon/flickr.

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