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Zuke’s—Living What They Believe
Finding a balance of work and play

Zuke’s began over a decade ago, when Patrick Meiering was hiking in the Colorado Mountains with his energetic dog, Zuke. Noticing that Zuke had become exhausted, Patrick broke off a piece of his energy bar and tossed it to him—Zuke perked right up. The idea that pets need healthy, all-natural treats was born at that moment. Today, Zuke’s offers a host of treats that are formulated with only natural ingredients providing the specific nutrients needed by dog and cats. The company embraces a healthy lifestyle of work and play, including a dog-friendly workplace—making them the perfect partner to sponsor The Bark’s Best Places to Work contest in 2013.

Tell us about Zuke’s office environment and an average day on the job …
Zuke’s offices went to the dogs a long time ago. In fact, they have really always belonged to the dogs. Zuke, a chocolate Lab who had the honor of being the company’s inspiration, namesake and mascot, was the first employee, setting the stage for over a decade of canine-inhabited cubicles and offices furnished with as many dog beds as chairs. Now, on any given day there are as many dogs as humans at work. They are welcome everywhere by everyone. During work hours, they are our taste testers, quality control experts, de-stressing specialists and relaxation authorities. On their breaks, which are frequent throughout the day, there is a beautiful creek that runs through the property with trees, grass and toys for the pups to enjoy. They are an integral part of our team, the reason we come to work each day and our reminder that life with dogs is the only way to live.

Is there an official dog policy in place?
Although there is no official policy in place, there is wide latitude given to all of Zuke’s canine employees. They can come to work whenever they want to, their humans can take a break at any time to feed, walk, play or care for them, and they are permitted to sleep on the job.

What is ownership/management’s view of allowing dogs in the workplace?
Living our lives with our dogs in tow is the Zuke’s lifestyle. From the top down, Zuke’s is guided by our passion for pets and our desire to show them our devotion. The management at Zuke’s honors this passion and upholds the values that make us a unique company. While having your loyal companion at your heels all day, everyday may be overwhelming to some, for us it’s a way to give back some of the unconditional love our dogs show us.

Can you give some specific examples of how the dogs add to the work environment in a positive way ....
Whether we are putting in long hours of overtime to develop the newest treat recipe or debating the best name for a new product line, our dogs help to diffuse the stress, lighten the mood, increase collaboration and restore our energy. Although, some of us go running with our dogs or play in the backyard during break times, it is really more about having a dog stroll through a meeting and rest his head on your lap for a quick pet or curl up under your desk as a sleepy sidekick. Their quiet (and sometimes not so quiet) presence is ingrained in the culture at Zuke’s and a great reminder of why we do what we do.

What are some of the tips and pointers you can offer a company who is looking to start a dog-friendly work policy?
We believe a dog-friendly workplace works best if it is embraced and promoted by management and human resources. Rules should be put in place to ensure the safety of the people and pets in the office and there must be a high level of respect and patience shown to the pets, their owners, and the non-pet-owners in the office. There will be the occasional accident and barking will become part of the background noise, but as long as all of the dogs are well-trained, confident, dog-friendly canines, it will be a fun place to work.

Though we are a pet products company and are thus unfairly biased, we believe that the positives outweigh the negatives for workplaces considering dogs. Aside from having a ready and willing taste test team on hand at all times, our management and employees universally believe that there are huge benefits to having canine coworkers.    

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Cameron Woo is The Bark's co-founder and publisher. thebark.com

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