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I thought a woman hanging upside-down  to raise awareness about puppy mill cruelty was edgy—until I met Joey Henry. With his plan to stage elaborate raids on fornicating cats and dogs, he’s my new gold standard for the wacky frontier of animal welfare activism.
His strategy is simple to describe and probably a lot more challenging to execute: Stake out strays, wait and watch from a hidden location, and when the unwanted animals set about creating more unwanted animals, leap out and make a heck of a lot of noise, convincing the parties involved to knock it off.
Of course, Joey Henry knows one serious scare does not a celibate canine make. That’s why his cameraman will be nearby. The videos will be posted at HelpJoey.com , which launched last week. The aim is to use humor to spread the important spay/neuter message—and all the better for cats and dogs if that message goes viral.