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Yesterday, my editor sent me the link to “It’s Cool to Adopt”—a down-home video (watch below) with a spot-on message, charming stars and, as I soon found out, a refrain that’s pretty tough to shake. It’s cool to adopt over eggs. It’s cool to adopt in the shower. It’s cool to adopt while walking the dogs. And on and on…
The man to praise (or blame) for penning this earworm is Michael Raab, whose wife is the founder of Monty’s Home , which produced the video in partnership with New Hanover County Animal Control Services . In honor of her own beloved dog, Raab established the nonprofit Monty’s Home to provide support for people facing geriatric care and end-of-life issues for their dogs and humane education for children. More recently, Monty’s Home paired up with the Pender Correctional Facility in Burgaw, N.C., where inmates provide nine weeks of training for dogs awaiting adoption at the Pender County Animal Control . The aim of the training and socialization is to improve each dog’s odds for successful placement.
"It's cool to adopt" is part of Monty’s Home’s Pet Ed 101, “which teaches children of all ages about pet responsibility, safety around dogs and pet overpopulation problems,” Barbara Raab says. “With the under 7 kids, we needed a way to teach them without talking about euthanasia and spay/neuter like we do with the older kids. Hence, the creation of the song to get them thinking in another direction about where to get a puppy or dog. It worked! Kids at summer camp loved it so we decided to hit a bigger audience with You Tube.”
Everybody join me: It's cool to adopt! It's cool to adopt! It's cool...