The UK mobile phone network O2 has lauched a new £10million campaign that encourages viewers to "embrace their inner dog" and shun their more cynical 'cat-like' side. Be sure to look this video, and otheres are their site, and create your own "dog bomb" like this one or this one
Gary Booker, O2 marketing and consumer director, told the Guardian: "We're living in one of the most exciting eras as far as technology goes... but somehow we've got a little jaded by it all.
"'Be more dog' is all about encouraging Britain to embrace the new, have a go with the unknown and dabble in innovation.
"We're also gearing up for our 4G launch later this summer, so it's the perfect time to get the nation trying more and being a little bit more dog."
The campaign, which features the slogan "Life's a stick - go chase it", has been developed by ad agency VCCP.