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News: Editors
So Long Jon Stewart
It's been good to know yuh

As at least half of the world knows by now, tonight is Jon Stewart’s final night at the helm of the Daily Show. I must admit that I get choked up just contemplating what we’ll do without him.  Accolades, reflections and perhaps some Fox-directed gibes, have been pouring down on him, so it’s hard to add much more. Except that I really want to thank him again, and the writers, producers, staff and all the office dogs, for letting me share one whole day with them in 2012. That will always be one of the highlights of my Bark career. Being invited to “do the Daily Show dogs” was quite the honor for us. And being given free rein to use the show’s set with our photographer KC Bailey, including excited dogs being able to sit in his chair and climb up on to the desk (leaving a few scratches here and there), and then allowing me to trail along for the day, poking into offices, chatting with all the people behind this amazingly creative show, well, you probably can guess it—how much more fun could there be?

Jon Stewart is a man with a big heart and a wise head who gave us endless hours of insightful entertainment and now what might he do? In a recent interview with his wife, Tracey Stewart, whose delightful book, Do Unto Animals comes out in Oct., she let us know that the family is about to grow a little furrier and feathery when they add an animal sanctuary to their New Jersey homestead. She also revealed one of Jon’s secret passions—but you gotta tune into our fall issue to find out what that might be! Let’s also hope that he’ll follow in the footsteps of Sen. Franken—another dog-loving comedian/politico—and make a play for public office. Who knows, there might be a future opening in his state’s governor’s office.

But for now I just want to add our “thanks for the memories” to Jon Stewart for all that he has given us and wish him and his family the best in their next chapter. And yes, the tears are now flowing.

 

 

News: Editors
Equal Rights for Dogs Enshrined in Spanish Town

Great news! A small town in Spain, Trigueros del Valle, has become the first to acclaim that dogs and cats are “non-human residents” awarding them equal rights to co-exist alongside their human counterparts. With only a population of 300, Trigueros del Valle, has become the first municipality in Spain to enshrine the rights of “pets” alongside those of their human residents.

Pedro J. Pérez Espinosa, the socialist mayor of the town in the Castilla y León province of Valladolid, introduced the so-called Renedo Declaration to guarantee the rights of dogs and cats as citizens of the town.

“Dogs and cats have been living among us for over a thousand years,” said the mayor after the measure was voted in during a plenary session on Monday. “And the mayor must represent not just the human residents but must also be here for the others.”

The animal bill of rights was approved unanimously by the new town council.

It comprises 13 articles including statements such as “all residents are born equal and have the same right to existence” and  “a resident, whether human or non-human, is entitled to respect.”

It also goes on to outline basic tenets against cruelty to animals such as article 9a. that states: “No non-human resident should be exploited for the pleasure or recreation of man,” And article 6b. that states “the abandonment of a non-human resident is a cruel and degrading act.”

Animal charities hailed the move and said they hoped it would be introduced across Spain. "This is a great day for humans and non-human citizens alike," said a statement from animal rights NGO, Rescate 1.

“Today, we are closer as species and we are now more human thanks to the sensitivity and intelligence shown by the people of Trigueros del Valle,” the charity said.

Source: http://m.thelocal.es/20150721/spanish-town-gives-dogs-and-cats-equal-rights

News: Guest Posts
Audrey Hepburn: Portraits of an Icon (and Dog Lover)
National Portrait Gallery exhibit reminds us why we love her
Featured in the exhibition Portraits of an Icon is a photograph of Audrey Hepburn and an unidentified dog by Bert Handy, 1950 (left).

A riveting photographic exhibition, Portraits of an Icon, recently opened at London’s National Portrait Gallery illustrates the life of actress and fashion maven Audrey Hepburn (1929-1993). This exhibit features photographs from Hepburn's early years in London as a dancer to her later years as an impassioned philanthropist. From the museum’s description:

“A selection of more than seventy images defines Hepburn’s iconography, including classic and rarely seen prints from photographers such as Richard Avedon, Cecil Beaton, Terry O’Neill, Norman Parkinson and Irving Penn. Alongside these, an array of vintage magazine covers, film stills, and extraordinary archival material complete her captivating story.”

Hepburn is revered for her performances in a string of films produced in ’50s and ’60s including: Gigi, Roman Holiday, Sabrina, Breakfast at Tiffany’s, Charade, My Fair Lady and Funny Face (my personal favorite). Along with her acting and humanitarian work with UNICEF, Hepburn was also an avid animal lover. Dogs were an important part of her family for much of her life. Her dog, Mr. Famous, is one of her best known companions. He traveled with the actress to film locations and photo shoots, and even had a cameo in 1957’s Funny Face. It was a common sight to see Hepburn and her beloved Yorkie bicycling around studio lots during breaks in filming.

The camera loved Hepburn’s natural beauty and inimitable style. The best images on display in Portraits of an Icon radiate an inner quality seldom captured on film. Like the subject herself, the portraits display a wide range, showing Hepburn as a young ballerina, Hollywood actress, fashion model, humanitarian. For those fortunate to attend the exhibit, they will find more reasons to fall in love with Audrey Hepburn (and her canine co-pilots).

Portraits of an Icon appears at the National Portrait Gallery in London through October 18, 2015. For more information visit www.npg.org.uk.

News: Guest Posts
Does Hollywood Affect a Dog Breed's Popularity?

A Belgian Malinois named Jagger plays the title role in the recently released movie, Max. As the story goes, the canine character Max has served in Afghanistan, and is returned to the United States after his Marine handler/partner is killed in action. Max, who suffers from post-traumatic stress disorder, becomes part of a coming of age story for the killed Marine’s younger brother.

Max is pegged to be a summer blockbuster, although the reviews I’ve read have been mixed. Regardless of its popularity Max will undoubtedly create an, “I must have a Belgian Malinois phenomenon.” Any time Hollywood unleashes a new dog movie, a “breed du jour” is created. This phenomenon appears to be an ingrained cultural dynamic, no different than other fads gleaned from the movies such as clothing fashions, hairstyles and even baby names.

Scientific evidence

Three researchers from the University of Bristol, the City University of New York, and Western Carolina University recently conducted a study titled, “Dog Movie Stars and Dog Breed Popularity: A Case Study in Media Influence on Choice.” They looked at 87 movies released between 1927 and 2004, all of which featured dogs. By evaluating American Kennel Club (AKC) registration trends, the researchers confirmed that movies do indeed have a lasting impact on breed popularity, in some cases, for up to ten years.

The duration and intensity of the rise in breed popularity was shown to correlate with the movie’s success, particularly during its opening weekend. The researchers found that the top ten movies were associated with changes in AKC registration trends such that approximately 800,000 more dogs were registered in the ten years after movie release than would have been expected from pre-release trends. Lassie Come Home was associated with a 40 percent increase in Collie registrations during the two years following its release in 1943. The Shaggy Dog, released in 1959, produced a 100-fold increase in Old English Sheepdog registrations.

Concerns within the Belgian Malinois community

In response to the release of Max, Judy Hagen, President of the American Belgian Malinois Club (ABMC) stated, “We are very concerned that the public will see this movie and recognize the intelligence, athleticism and beauty of the Belgian Malinois, but not realize that the dogs currently being featured in movies and television are the result of years of intense training. Living with a Malinois requires a commitment to daily training and exercise. Without this they will find their own activities that will make your life a nightmare of dangerous and destructive behaviors.”

Another ABMC member, Melinda Wichmann stated, “Dedicated Malinois owners joke that Malinois are not just a dog, they’re a lifestyle. Unless you are ready to be a firm leader 24/7/365, Malinois will assume that you are an idiot and that they are in charge.”

The Belgian Malinois rescue community is already bracing for the predicted influx of dogs. Taylor Updike Haywood, Midwest Coordinator for American Belgian Malinois Rescue, reported, “It’s already starting here. People are calling and asking to adopt the Air Jordan of dogs.” It so happens that a movie trailer for Max uses the phrase “Air Jordan of dogs” to describe the breed.

The likely increase in the number of Malinois relinquished to rescue organizations is a valid concern. An impulse purchase of a Malinois without consideration of the breed’s temperament and all that is necessary to successfully train and care for one is bound to produce an unhappy ending. Additionally, unethical breeders taking advantage of the movie-generated demand for Malinois will produce pups without consideration paid to creating good health and temperaments. Yet one more ingredient in a recipe for disaster.

Max and me

I confess to having mixed feelings about seeing Max. I would love to watch it because three of the scenes in this movie were filmed in my very own backyard, DuPont State Recreational Forest. As tempting as this is, there will be no Max for me. I will resist for the following reasons:

  • I’m a major wimp when it comes to seeing animals or young children suffer, even when I know there will be a happy ending.
  • I get tweaked when animal-related things such as their behaviors are inaccurately portrayed in the movies. And, this seems inevitable in Hollywood productions. Don’t even get me started about how veterinarians or scenes of veterinary care are cinematically depicted.
  • Most importantly, I don’t want to contribute to the box office success of Max. The fewer tickets sold, hopefully the fewer impulse purchases of Belgian Malinois.

Impulse adoptions

Purchasing a particular breed of dog based on a reaction to a movie is ill advised. Such an impulse adoption foregoes the important research and preparation necessary to ensure that the dog breed will be a good fit. Think about it, how likely will a Belgian Malinois, the canine king of police and military work, be a suitable pet for the average family?

I encourage you to share this article with the Max moviegoers you know. Together, we can discourage as many of them as possible from thinking they need a Belgian Malinois of their very own.

Of all of the dog movies you’ve seen, which one is your favorite?

News: Guest Posts
Beware of Algae
Can be toxic to dogs

Often, dogs are the first alert. Their willingness to swim in and drink slimy water makes them sentinels for some of the most powerful natural poisons on earth.

A Labrador Retriever enjoying a family outing in June collapsed after swimming in a Minnesota lake. He died that day at the vet’s office. Tests are pending but the vet suspects the dog was poisoned by cyanobacteria, also known as blue-green algae (BGA).

While most algae are harmless, some species of BGA produce toxins that can kill a dog within minutes. Those that survive, or dogs who are often exposed to low levels of toxins may develop health problems such as chronic liver disease, and possibly tumors; damage that may go unnoticed until it’s severe. Humans can be sickened, too, though deaths are rare.

Dog deaths are another matter.

As health agencies weigh the human risks that lie in recreational and drinking water from harmful algal blooms, they’ve been looking closely at animal deaths.

In New Mexico, 100 elk died last August after drinking water tainted with BGA. When it comes to pets, researchers suspect many deaths are missed because people don’t even realize their dogs were exposed. Vets may not recognize the symptoms, and tests to detect the toxins can be costly and complex.

A study published in 2013 found 368 cases of dogs that died or were sickened by BGA in the U.S. between the late 1920s and 2012. The authors say these “likely represent a small fraction of cases” in the U.S. each year. “The vast majority of BGA associated dog deaths remain unreported and often unrecognized by owners and veterinarians.”

And the cases have surged along with the number of toxic blooms fueled by nutrients such as phosphorous and nitrogen washed into waterways from agriculture, lawns and other sources—and by climate change.

Reports of canine poisonings were sporadic until the mid-1970s, when dog deaths attributed to BGA were reported “almost yearly,” the study notes.

In 2007, as drought plagued much of the country, the Minnesota lake region alone saw as many as 40 cases of canine algae poisoning, and at least four deaths. Since 2001, eleven dog deaths have been blamed on BGA in California’s Humboldt and Mendocino Counties.

The earliest known case in the U.S. was in the late 1920s when a dog swam in California’s Clear Lake during an algal bloom. The dog reportedly became ill after licking “a thick coating of algae” from its fur. In 2013, another dog sickened after playing in the lake was less fortunate... this dog did not survive.

Spotting Blue-Green Algae

There are plenty of clues for telling BGA— the most primitive group of algae—from harmless green, brown, and other kinds. But according to a fact sheet from the Humboldt County Health department, while most BGA blooms don’t produce toxins, only tests can tell. “All blooms should be considered potentially toxic.” Only “a few mouthfuls of algae-contaminated water may result in fatal poisoning.”

For one thing, its color isn’t always blue-green. It can also be reddish-purple or brown, and other hues. And not all blue-green species produce toxins, while the dozens that do are only toxic at certain times. Normally, algae are equally distributed throughout the water. But excess nutrients, heat and drought make for large blooms, followed by large die offs. As it decays, toxins are released. These can still taint the water after it looks clear. Blooms may last for a week; their toxins may last three weeks.

Even when BGA isn’t floating on the surface, it may lurk below, moving up and down with available light and nutrients. At night it often floats to the top, forming scum. So blooms can appear overnight.

Wind and waves can then concentrate toxic blooms in shallow areas or at the water’s edge—right where dogs like to splash, wade or drink. The water doesn’t taste bad, vets say, so dogs will lap it up. Some like to gobble down dried algae mats.

After the sudden death of a dog last July—hours after swimming in an Oregon reservoir—officials issued an alert, as they did in Minnesota. But toxic blooms and dog deaths were nothing new. According to Minnesota Department of Natural Resources, from 2004 through 2007, the state had reports of eight algae-related dog deaths, while toxic blooms are a familiar scourge at the Oregon reservoir.

At least 18 states have monitoring programs to detect harmful blooms. But sometimes, even advisories aren’t enough. After two dogs died within hours of drinking water from a private lake in Nebraska in 2004, state agencies acted quickly. Two weeks later, monitoring and notification networks were in place. But by the end of the recreation season there were reports of three more dog deaths, wildlife and livestock deaths, and more than 50 cases of human effects at Nebraska lakes.

The Environmental Protection Agency hasn’t set national standards for BGA toxins in recreational or drinking water, though scientists and some politicians are calling for them. This summer, the agency is promoting safety and public awareness to help protect dogs and kids.

While most algal blooms just make the water unappealing, an EPA information sheet says, “there are some real risks if dogs swim in, wade, or drink from water” with harmful algal blooms. The toxins “can sicken pets, causing everything from mild eye irritations and diarrhea to extreme health problems, including liver poisoning and even death.”

The EPA recommends that outings with pets to lakes, rivers and streams include an algae check. Dogs should not drink, swim or wade in water that is discolored, smells bad, or where there are mats of algae, foam or scum. If dogs do get into scummy water, rinse it off with tap water immediately, making sure they don’t lick algae from their fur. The toxins can also be absorbed through their skin. If a dog shows signs of poisoning, seek veterinary treatment right away. And report incidents to the Public Health Department. To avoid adding to the algae problem at home, the agency advises not over fertilizing.

According to the study of canine incidents, BGA toxins can be inhaled and ingested, and exposure can induce “acute, sub-acute or chronic poisoning” in animals and people.

Most reported dog deaths involved swimming in or drinking from lakes, rivers and other fresh waters where slime was visible. In California, BGA from freshwater tributaries drained into Monterey Bay, killing sea otters in 2010. Scientists were baffled by the deaths. They hadn’t known the toxins could reach the ocean. One major clue: suspicious dog deaths at a lake tainted with BGA that drains to the sea.

Other dog incidents may have involved beach outings. The study of canine cases says that between 2007 and 2010, at least 8 dogs developed serious or fatal liver disease after visiting Monterey-area beaches. Two of the dogs belonged to local veterinarians, but weren’t tested for the toxin that was killing sea otters.

Blue Green Algae Toxins & Treatment

Are water-loving breeds more at risk? Researchers warn that diagnosing algae poisoning is hard enough—such assumptions can lead to the wrong diagnosis. But the study did find that the most incidents involved Labrador Retrievers.

However, the “wide range” of affected dogs included Poodles, Dachshunds and toy breeds, which also encountered BGA in urban and residential water bodies. These waters, often shallow and stagnant in warmer months, can have high levels of nutrients escaped from nearby yards and gardens, “providing ideal conditions for toxic blooms.”

The belief that small dogs or urban-dwelling dogs don’t encounter algae may influence the diagnoses considered. Also adding to the problem of detection and treatment, the study claims: the tests are expensive and can take weeks, access to testing may be limited, and diagnosis may not be a priority for the owner after the dog has died.

According to an algae fact sheet from Humboldt County health department, the toxins of concern are nervous system poisons (neurotoxins) and liver poisons (hepatotoxins). The neurotoxins can kill animals within minutes by paralyzing respiratory muscles, while hepatotoxins can cause death within hours by causing blood to pool in the liver.

The canine study mentions the many reports of animals drinking algae-tainted water “and dying within hours from neurotoxicity or hepatotoxicity, or developing sublethal chronic liver disease.”

Another less dangerous compound causes allergic responses. But initial, low-level exposure to any of these toxins may cause skin irritation and stomach upset, the study says. So those symptoms alone may not help identify the toxin.

Both nervous system toxins and liver toxins can be fatal. Liver toxins cause weakness, vomiting, pale mucous membranes and diarrhea. Common signs of neurotoxins are muscle tremors, seizures, labored breathing and difficulty moving.

Often implicated in poisonings are anatoxins (neurotoxins) and microcystins (liver toxins, considered more common and possibly carcinogenic, research suggests). Dogs are especially susceptible to anatoxins, according to the North Carolina Department of Health’s website; these poisons can be fatal within minutes – or hours. Quick veterinary care with anti-seizure medication and oxygen may help.

The consensus is that there is no antidote for BGA toxins. But the review of dog poisonings says that most exposed animals aren’t given specific treatment, even though “simple, cost-effective treatments may improve their chances.” In the case of microcystin exposure, since many believe that no therapies exist, owners and vets “might euthanize suspect cases or provide limited supportive care.”

After several days of veterinary treatment, a Miniature Australian shepherd sickened by algae at a Montana lake was only getting worse. On the fifth day, her vets tried a new therapy not readily available. Last year, a report described what happened next as possibly the “first successful treatment of microcystin poisoning.”

Over the next few days the little Aussie made a surprising comeback.

After eight long days, that dog went home.

***

News: Editors
Alpha Gets a Make Over
Step aside dominance, hello to loving and caring

The much over-used construct of “alpha” got a good roll over recently on the opinion pages of The New York Times. Carl Safina, the founder of The Safina Center at Stony Brook University, writes in his insightful op-ed, “Tapping Your Inner Wolf,” about how the alpha notion is rather misguided and demonstrates a misunderstanding of what it really means to be a leader. Instead of the aggressive, snarling, chest beating male alpha posture that many see as being “top” wolf—or dog for that matter—he points out that true alpha wolves don’t need to be aggressive at all, and actually have a quiet self-confidence that is “not domineering and nor aggressive to those on his team.” Making them, in fact, an exemplary role model for our species.

Debunking of what it means to be “alpha” and how this plays out with our relationship to dogs, has often been the subject of Bark articles. Sadly there are still some trainers (especially ones with large TV followings), who still don’t get it and claim that dogs are trying to “dominate” us and it is up to us to show them who’s “alpha.” How often have you heard something along the lines of, “my dog is trying to dominate me by pulling on her leash,” or “he’s trying to be alpha by blowing me off when I call to him,” sadly the list of misapplied notions of dominance and what it means to be alpha, goes on.

As to why people still cling to this false alpha meme, even though leading experts have demonstrated that positive reinforcement is far more effective and humane, is anyone’s guess. A few years back Patricia McConnell, PhD offers a “simple” suggestion in her Bark column “Down with Dominance.”

“Perhaps another reason we are so susceptible to the fallacy of “getting dominance” over our dogs is that it makes dog training seem simple. One-step shopping — just get your dog to accept you as “alpha,” and voilà! Your dog will stop jumping up on visitors and will quietly walk through the neighborhood at your side, ignoring all the interesting stuff, like squirrels and information left by other dogs as they passed by. No training required, either for your dog or, as importantly, for you.” She goes on to note that, “although there are questions and quibbles about some of the finer points, experts almost universally agree that the concept of “getting dominance” over our dogs is, at best, not useful, and more often is harmful to our relationships with our best friends.”

And Bark’s behavior columnist, Karen London, PhD thinks that it might feed into our desire for control, which sadly can have far reaching consequences, as she observes, “far worse, it can lead, at best, to a dog who performs because he is intimidated, and at worst, to a dog who is abused. The fact is, dogs will respect us only if we are consistent, clear and fair. They will love and trust us only if we are loving and patient and are able to communicate to them in ways that they understand.” This is very much the same well-oiled family/pack dynamic that Safina describes about wolves.

So it’s great when someone with respected science chops like Safina takes on alphaness and it gets even better that he also points out that biologists are now suggesting that the wolf family/pack structure work with having shared leadership, with the females doing “most of the decision making.” This can includes “where to travel, when to rest and when to hunt.” As wolf researcher, Rick McIntyre, told him, “It’s the alpha female who really runs the show.” Which leads Safina to conclude that human males can definitely learn something from real wolves, and that includes a “respect for females and sharing responsibility” in their families. Proving once again, that we have a whole lot to learn from the ancestors of the species that we share our lives with.

 

News: Editors
Drones Help Dog Rescue Operation

Drones are coming to the rescue for stray dog operations in Houston. This innovative program is spearheaded by Tom McPhee, executive director of World Animal Awareness Society (WA2S), he’s the pilot behind the drone controls too. WA2S is filming a new television show called “Operation Houston: Stray Dog City,” to examine the stray dog problem in that city and profile the community people trying to save the animals. What better way to get a true count of the scope of the problem by marrying technology, i.e. drones and GPS, with on-the-ground volunteers who provide invaluable help to the dogs? Drones, to many, are annoying, invasive buzzing “toys,” but in the able hands of McPhee and other animal lovers, they can be the perfect “search and rescue” tool giving a synoptic, eye-in-the-sky view of stray dogs. See this story of how Bobby, a stray who hangs around a local park, is helped by Martha Vasquez and her Clark Park Forgotten Barks and Friends. Many of the dogs they care for are victims of dog fighting. But the stray dog problem in Houston is so enormous that is has earned the reputation as being, “Stray Dog City 2015,” maybe even outpacing Detroit for that infamous “honor.”

Drone might turn out to be good tool for local shelter or rescue groups. Have you heard of similar operations using drones to maybe locate lost dogs, or to track strays?

 

 

News: Editors
Organ Donation Ad Wins Hearts
The dog-human bond stars
The FATH (Fundación Argentina de Trasplante Hepático) and DDB Argentina present “The man and the dog”, a story of friendship that seeks to inspire people to become organ donors.

This has got to be one of the most touching PSAs of all times—speaking volumes for the enduring connection between dogs and people. The video, “The Man & The Dog,” was developed by the agency DDB Argentina for FATH (Fundación Argentina de Trasplante Hepático) an organ donation program in that country, and in only 90-seconds itells the moving story of the bond that all dog people can readily understand. See what you think, and be ready to shed a tear or two at the emotional, uplifting ending. Understandably it has become a viral sensation.

 

News: Editors
Billie Holiday and Her Dogs on Her 100th Birthday

This week marks the centennial (April 7, 1915) of one of America’s greatest and most individualist artists, Billie Holiday. Considered the greatest jazz vocalist of all time, Holiday’s distinctive vocal style made her musicianship equal to the titans of the golden era—Benny Goodman, Count Basie, Artie Shaw, Lester Young—all musical collaborators with the great “Lady Day.” Her troubled life, drug addiction and arrests, could not overshadow one of the most creative legacies of the 20th century. Holiday’s influence still reverberates today. A constant presence in her later years were her dogs—Mister, a Boxer and Pepi, a Chihuahua. They no doubt provided comfort during uncertain times, and the love that echoes throughout many of her songs.

Mister and Billie Holiday, 1946. William P. Gottlieb/Libray of Congress
Pepi and Billie Holiday, 1957. Bob Willoughby/Redferns

News: Editors
FOUND: First Ever Dog Tech Conference Offers Glimpse of Future
Megan Casey, Co-founder/CEO of Pack

What does technology hold for the future of dogs? It’s an interesting question that was posed by the FOUND Dog Tech Conference held at San Francisco’s Digital Garage last Thursday, March 19. The inaugural FOUND event was created by Pack, a social network for dogs and their owners. One of the new breed of tech companies designed to serve next generation dog owners and their canine companions, Pack brought together tech movers and shakers to rally around common causes—to elevate the conversation around dog focused technology businesses, share new ideas and opportunities, and ponder their collective future. The leaders of Pack, Rover, Petcube, PrideBites and Whistle took to the stage to showcase their particular vision on dog business. Part product showcase, part tent revival—each presenter worked hard to convince the audience that the “pet space” was being reinvented and that the market opportunity ($80 billion annually) is huge and growing. The big message: dogs, and thus these start-ups, were to be taken seriously.

Dog tech today is based more on emulation then innovation, so one is more apt to meet the Fitbit for dogs or Uber for dogwalkers then fresh, radical ideas. The most successful business models are service oriented—helping dog owners (or pet parents as marketers like to say) hook up with care, products and social groups. But the financial investment appears to be real, and early success is helping people forget the failures of the past. Pets.com and its talking sock puppet is often cited as the poster child for misguided failure from tech’s big bust in the late ’90s. Today’s entrepreneurs are working hard to connect to the burgeoning pet market and find success.

What does tech have in store for dogs and their people? Here are a few takeaways from FOUND:

Dogs are not frivolous—they help us be healthier and happier, and thus should be considered part of the health and wellness industry. This shift in perspective reflects a line of thinking that may find traction with investors, and in turn foster more innovation.

Dogs make us social—Pack’s goal is to connect dog owners … to each other, to their cities, to their dogs. Think of Facebook for dogs, a canine social network. Pack Co-founder/CEO Megan Casey emphasized the relationship between dogs and their owners’ well-being. She also noted that more than half of all U.S. smartphone users have dogs.

Responding to underserved markets—Rover connects owners to a nationwide network of qualified dog boarders. Founder/CEO Aaron Easterly feels he has identified a large underserved market, one that operates in what he termed “the shadow economy”—casual transactions between family and friends that operates under the radar of standard business analysis. The early returns of his venture are promising enough to secure a new round of $25M investment, raising Rover’s total funding to over $50M.

Customization—PrideBites is pursuing the megatrend of personalization, the desire of consumers to design their own product. In this case, it’s placing your dog’s name or likeness on to toys and apparel made in China but the greater potential lies in customized dog food, pharmaceutical products and data systems.

Digitizing dogs—Whistle is one of a handful of new “smart” collars or wearable devices that monitor a dog’s activity with the capacity to connect data to health providers. “Our goal with Whistle,” said Jacobs, “is to give dogs a voice.” As the technology expands, expect more complex data monitoring and analysis.

What was missing? For all the talk of unconditional love and dogs making us better people, we didn’t hear talk of a deeper understanding of dog people and their needs. Nor was there acknowledgement of the wide diversity of the canine community. But that may have to wait for Dog Tech 2.0—for now, companies are targeting the low hanging fruit. Speaking of community, scant mention was made of efforts to contribute to our most pressing issues … animal rescue/adoption, humane causes or education. I hope that changes.

For now, it was refreshing to see a serious gathering of energetic, smart business people committed to dogs, or at least, the dog market. Some good things will take hold, others will fail, but in the end, there will be new services and products to make your life and your dogs’ a little better. One of the most insightful comments of the evening came from panelist Jon Lax, director of product design at Facebook … “the goal for any dog app or website should be to make us better caretakers. If we are spending more time with our apps than we are with our dogs … then something is amiss.”

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