orgs that matter
Dog's Life: Humane
Pennsylvania animal haven celebrates its 50th anniversary.
What do you call an organization that for 50 years has addressed the medical, behavioral and emotional needs of homeless animals? You call it an inspiring success.
In 1967, Lesley Sinclair left her job as an interior designer in New York City, bought a five-acre chicken farm in New Jersey and turned it into a nonprofit, no-kill sanctuary for homeless dogs and cats. Fifty years later, the Animal Care Sanctuary (ACS)—which since 1980 has occupied more than 130 acres of Pennsylvania countryside in East Smithfield and, more recently, Wellsboro—is still in the caring business. Roughly 500 dogs and cats, all of whom are monitored, microchipped, vaccinated, and spayed or neutered by the sanctuary’s resident vet team, are usually in residence. It has a vigorous adoption program, placing 90 percent of the animals it takes in. For those who aren’t adopted, ACS provides a forever home.
ACS’s no-kill policy was practically unheard-of in the 1960s sheltering world, and Sinclair’s pioneering adherence to it is just one of reasons for the “inspiring” label. Another is its long engagement in out-of-the-box thinking as a way to address the challenges that routinely arise in this type of work. ACS stands out in its embrace of innovative approaches to facilitating animal well being.
One example can be found in its alternative-housing program, which pairs dogs most in need of behavioral help with college-level pre-vet or animal science interns in onsite housing. Within this carefully monitored environment, dogs undergo individually tailored behavior-modification training regimes. To date, the program has a 100 percent success rate, with 24 of its 24 dogs now in new homes.
The organization’s support of shelter medicine also exemplifies its innovative thinking. ACS draws from a deep academic pool, one that includes Cornell, Purdue, Michigan State and Emory Colleges of Veterinary Medicine.
The sanctuary has the benefit of students’ time and attention and the students get a hands-on perspective on shelter medicine, learning the intricacies and demands of caring for the group as opposed to caring for a single animal in private practice. Janet M. Scarlett, DVM, MPH, PhD, professor emerita of epidemiology and founder of Maddie’s Shelter Medicine Program at Cornell’s College of Veterinary Medicine, has been instrumental in making recommendations and providing guidance as ACS develops its robust veterinary team and intern program. The sanctuary puts equal effort into community outreach: The two clinics it supports provide the only low-cost wellness and spay/ neuter services in their respective counties. It educates the public on humane issues. And it vigorously advocates for anti-cruelty laws. Fifty years in the no-kill arena is an enviable achievement, and Bark salutes the Animal Care Sanctuary for all the good it’s done, and continues to do, for the most vulnerable members of the companion-animal world as well as the cause of humane treatment of animals everywhere.We spoke to Executive Director Joan Smith-Reese about the changes and stresses that have come about in the last 50 years.
Bark: Whom do we have to thank for the Animal Care Sanctuary (ACS)?
Joan Smith-Reese: Lesley Sinclair founded ACS in 1967 in Toms River, N.J. She was from England, came to the U.S. during the war, was an interior designer in NYC and had a home in Toms River, on the Jersey Shore. She discovered that when beach residents returned home at the end of the summer, they often left their pets behind. She began rescuing those dogs and cats, and the rest is history.
She quit her job, bought a five-acre chicken farm and began the nonprofit ACS. From day one—long before any of the national organizations were focusing on spay/neuter—every animal was altered.
In 1980, after years of fighting New Jersey zoning regulations, she purchased 132 acres in East Smithfield, Pa., which is our current home. We recently added 64 acres at our Wellsboro site, one hour west of East Smithfield. We are so fortunate today to have so much land.
B: Fifty years ago, no-kill was still a pretty novel concept among mainstream sheltering groups. Why was it adopted by ACS?
JSR: That was the marvel of our founder. She believed every life was precious, and while the hope is always for a forever home, if not, we are the animal’s family. This is one of the reasons quality of life is such an important issue at ACS.
B: What kind of stresses, if any, does no kill put on a shelter/sanctuary? How does ACS address them?
JSR: Because there are still so many high-kill shelters in America, people who want to surrender do seek us out. We try to find ways for people keep their dogs and cats. If the issues are behavioral, we offer our services to help put together a plan and work with the owners (although, often, that’s not an option). If economics are the reason, we have a program called Project Home, which provides food, medical care and security deposits if landlords will allow a dog or cat; funding for this program comes from the United Way. The waiting list for owner surrenders is always our first priority, but we also help pull dogs from high-kill shelters, or shelters that want to be no-kill and, with our help, are moving in that direction.
B: What kind of changes has ACS seen and implemented over the past 50 years?
JSR: One really important change has been the advancement of shelter medicine through standards developed by the American Association of Shelter Veterinarians in 2010. The pioneer in beginning this curriculum is Janet May Scarlett, DVM, Cornell professor emerita in epidemiology, who created and taught the first shelter medicine course in the country at Cornell College of Veterinary Medicine and serves on the ACS Professional Advisory Committee.
We are also fortunate to have a director of veterinary medicine on staff to coordinate and oversee the vet team that cares for both our sanctuary animals and our two subsidized community clinics.
Another change is the use of behaviorists. ACS is privileged to have two, and their contribution is enormous. Dogs undergo an initial assessment on admission, and then a care plan is developed and modified as needed. Dogs are assigned to the canine care team, and they work on any issues using only positive reinforcement. We do a great deal of enrichment, including animal reiki, music therapy, aromatherapy, long walks in the woods, play groups, swimming, puzzle toys and so forth.
A big change now in the works is the way the kennels are designed. In the 1980s, the center aisle layout—dogs across from and next to each other, divided by chain link fencing—was state of the art. Today, we are in the midst of a capital campaign to change all of that. Our plans are to gut and rebuild our existing kennel so the dogs don’t face one another and have solid walls between them, natural lighting and noise abatement, among other things. It’s a $2.8 million project.
B: ACS has some interesting programs. How did they come about? What’s the process for evaluating and putting a new program into action?
JSR: We are fortunate to have talented staff who think outside the box, so new ideas come quickly. In order to be methodical, we start by presenting a concept at our leadership team meetings. Then, we decide which experts to bring in to help us evaluate our ideas.
A good example is our alternative housing program. We have pre-vet students who live with us for a semester and in the summer, we have far more applicants than we can take, so we needed a way to both whittle down the list as well as help our dogs. So one of our screening tools is “Would you be agreeable to living with one of our behaviorally challenged dogs, understand and accept training from the behaviorist, work with the dog and also collect data, and provide weekly reports?” We met with our Professional Advisory Committee for input and structure, then implemented this program. The interns who participate provide us feedback on what works and what could be improved. We have adopted 24 out of 24 dogs in the program, and the interns were the key.
Dog's Life: Humane
SOI DOG FOUNDATION, established on the island of Phuket, Thailand, in 2003 by British retirees John and Gill Dalley, is the largest animal welfare organization in Southeast Asia specializing in the treatment and care of street dogs and cats. Annually, the organization treats tens of thousands of sick and injured animals, and sterilizes and vaccinates around 30,000 dogs and cats.
In addition to the care and treatment of street animals, Soi Dog Foundation is fighting to end the dog meat trade in Asia. Having successfully closed the trade in Thailand, where up to 500,000 dogs a year were being trafficked for their meat and skin, their focus has now shifted to Vietnam and South Korea, where five million and up to three million dogs, respectively, are consumed annually. Soi Dog is confident that within five years, the consumption of dog meat in these countries will be outlawed.
Dogs rescued from this grim business are sent to Soi Dog’s Canadian and U.S. partners. The foundation is responsible for all health checks well before the dogs are flown to North America. Once the dogs have their health books in order and export and import licenses have been granted, they’re free to fly.
This initiative was originally developed by Cristy Baker, Soi Dog Foundation’s international partner rescue manager, and a friend in the U.S. At the time, Baker was charged with finding adopters for more than 1,500 Thai dogs. Because a dog-by-dog approach was extremely time-consuming, Baker partnered with U.S. rescue centers, each of which took between five and 10 dogs, and put them up for adoption locally.
In Phuket, Soi Dog houses around 600 dogs and 120 cats, and manages to get around 600 animals adopted to forever homes every year, mainly in North America and Europe. The Phuket operation also supports a community outreach program aimed at empowering those who feed street dogs and cats to provide better care for the animals they look after. Both programs will be expanded to Bangkok when time and resources become available.
Every month, the foundation provides food and medical equipment to more than 50 dog-and-cat rescue centers across Thailand, and is also seeking partner rescue organizations in other Southeast Asian countries.
Soi Dog runs a humane animal welfare Schools Education program to foster compassion toward all animals. Changing the thoughts and behavior of the adults of tomorrow toward animals is seen as the primary path to ending the suffering of animals in Thailand and beyond.
Soi Dog Foundation receives no government funding, relying entirely on individual donations to do its work. More than 92 percent of all donations directly support its animal welfare programs.
Editor’s Note: As we went to press, we learned that 58-year-old Gill Dalley, Soi Dog Foundation co-founder, had died after a short battle with cancer.
News: Guest Posts
The more I read about how dogs have been very helpful for answering all sorts of questions in the field of conservation biology, the more interested I got in learning more about this exciting and growing field. Thus, I was extremely happy that Pete Coppolillio, the Executive Director of Working Dogs for Conservation, was able to take the time to answer a few questions about just what these amazing beings—the dogs and the humans—do. Their banner reads: We train the world's best conservation detection dogs & put them to work protecting wildlife and wild places. We do it to save the world. They do it for the love of a ball.
They also note:
Our work with canine programs in Africa prevents poaching and reduces illegal trafficking in ivory and rhino horn.
Partnerships with 50 conservation groups have taken us to
Thousands of high-energy dogs are stuck
How and why did you get interested in this project?
I was doing “traditional” or what you might call mainstream conservation, and we wanted to use dogs to learn about African wild dogs, because at that time, handling them was not allowed in Tanzania. As I continued working, I kept running into species that were either too difficult to capture, or situations where we were unwilling to capture them because it was too dangerous or too expensive. After being in the field a few times with dogs I got very enthusiastic about the possibilities they offer, and started pestering the founders of the organization with questions like, “Have you ever thought about using dogs to track or stop aquatic invasive species?” or, “What about disease? You think they could tell the scats of a diseased animal from a healthy one?” All those questions and a little bit of enthusiasm earned me a spot on the Board of Directors, and then when the organization got big enough to have someone direct traffic and chase money full-time, so I said I would love to be the Executive Director… and here I am. The photo above is of Ngaio Richards and Lily taking a break from Cross River Gorilla surveys to meet with school children in Cameroon.
What are the benefits for conservation?
There are so many really significant ways that dogs can push conservation forward. One of the earliest benefits we saw, and one of the most obvious, is simply how sensitive and effective they are at finding rare species. Some nice work was done in the northeastern US and they demonstrated that, at very low densities—in that case just one individual animal in particular a landscape—dogs were 39 times more efficient detecting that animal than camera traps or hair snares.
We have also demonstrated that dogs can do things that simply weren’t possible before. For example, they can detect the microscopic larvae of zebra and quagga mussels. No matter how hard we look visually, we can't see them so that's a game changer for stopping the spread of those two invasive species, which cost us billions and billions of dollars every year. Another surprising benefit of having the dogs working on stopping invasive species was how quickly they work. It can take a human inspector over an hour to do a thorough job looking for mussels hitchhiking on a boat from contaminated waters, but a dog can inspect that same boat in about three and a half minutes. That's a big deal because many states’ check stations are voluntary, and if there's more than one or two boats in line people will simply keep driving by, or the officers themselves will wave them on so that they don't delay them. The photo above is Alice Whitelaw, during Diesel's training in Montana. Diesel now works with the Alberta Ministry of Environment to keep exotic zebra and quagga mussels out of Alberta's lakes and streams.
Source: With permission of Pete Coppolillio
The final thing I'll mention is our dogs’ impacts for anti-poaching and anti-trafficking. In some areas, Africa has lost around 60 percent of its elephants in the last 10 years. Our dogs not only make it virtually impossible to smuggle significant quantities ivory in a vehicle or container, but they can also intervene and prevent elephants from being killed in the first place. One of our dogs, Ruger, who is a lab shepherd mix rescued from the Blackfeet Reservation in northern Montana, detected and his handlers seized 13 guns in his first two months in the field. On the face of it, that's an enormous impact, but when you take into consideration that a single gun is often shared by seven, eight, or even more than 10 different poachers, Ruger becomes a one dog force for conservation in Zambia.
Are there any downsides?
I think one of the most important things we've learned—and that's the collective “we” of the organization and the whole conservation detection dog field—is that there are times and places where dogs are the best option, and there are others where the traditional methods still make a lot more sense. Collecting scat and detecting species non-invasively is really valuable and important, but it's very difficult to get mortality data, and by that I mean to figure out what's killing a species, without being able to follow individual animals, and that generally means having to capture and collar them. It's also a little bit uncomfortable when we consider that these dogs are in the middle of very serious and high-level law enforcement. Unfortunately, the people who traffic wildlife are also the same nasty characters who traffic in narcotics, guns and even humans, so this work is not without risks to the people who do it and the dogs to help them. Africa in particular, is also a hard place to be a dog. Trypanosomiasis, or sleeping sickness, can be really serious for dogs and we have had to figure out ways to protect them from it.
What do you say to people who feel that you're using dogs against their will? Do you think this is so?
When I watch a working dog in the field, I wish that for just a few seconds I could lose myself in my work or my passions as completely as a dog does. I think anybody who sees that happen recognizes that these are very lucky dogs who truly love what they're doing. The days of coercive and dominance-based “training” are really over for serious dog trainers. Positive or reward based training is simply much more effective, and of course it's more ethical, so I can say without a doubt that all of our dogs not only want to work; they love to work. Our dogs also live with their handlers. That’s preferable from a technical standpoint because they really know each other well, so the handler can see when a dog struggles or is even just having a bad day, but it’s also nice because the dogs and handlers are partners for their whole lives, not just for their work.
Are there any other organizations that are doing similar work?
Yes, a little over 20 years, ago Megan Parker, one of our founders, started a collaboration with a woman named Barb Davenport, who is the lead trainer for the Washington Department of Corrections, and Sam Wasser, who is a conservation biologist at the University of Washington. Meg and three other women who are all biologists started our organization, Working Dogs for Conservation, and Sam and Barb have started their own organizations as well, and these three are the oldest and most established organizations in the country and the world. We have each grown to occupy slightly different niches now, but we all do similar work. Nowadays, there are lots of conservation detection dogs working in this country, and Europe, Australia, New Zealand, and increasingly in Asia and Africa. In 10 years time I believe that every university, every state wildlife agency, and just about anyone doing serious wildlife work will have or use dog teams. They will be as common as camera traps and radio collars for wildlife research, management, and conservation.
Why do you think it took so long for people to recognize how dogs can help us along and not suffer by doing it?
It's a great question. We've spent decades trying to figure out what wild carnivores are doing, as they run around the landscape leaving little messages for each other in the form of scat, or urine, or scrapes, and it took us until the mid 90s to look down at our own dogs and realize they could read the messages themselves, and even more importantly, they’re keen to tell us about it. It's hard to imagine, given that we've lived with these guys for 30 or 40,000 years, but maybe that's why we've taken them for granted.
What have other conservation biologists said about your project?
People love to see what dogs can do, and when we talk with biologists or land or wildlife managers the conversation almost always leads to new ideas and new ways that dogs can help. It's great fun. Dogs are also a great tool for outreach because people love to see what they can do. We often work on projects where biologists have been studying or working to protect an animal for years or sometimes even decades, and they laugh because the first time a dog comes to help them do their work, the press is there, and they want to hear about the project. This is also a pretty good job to have when you go to cocktail parties. A friend of mine recently introduced me as her friend “the environmental conversationalist”, which isn't far from the truth these days, I suppose.
What projects are planned for the future?
This is an exciting time for us. We've grown a lot, and we've moved from being a service provider who sits back and waits for people to ask for our help, to a real driver in our field. We are now able to try new things, develop new methods, and work in places and focus on issues that we think are important for conservation and the health and wellbeing of wildlife. We're going to continue to grow in two important ways. First, we're shifting towards building capacity. That's just a fancy way of saying that we're going to teach others how to do this work, rather than try to do it all ourselves. We believe that conservation dogs need to stop the illicit wildlife trade by being as ubiquitous and effective as narcotic detection dogs. That's a huge, daunting undertaking. Think of all the borders, airports, post offices, shipping terminals, rail stations, and everywhere else that dogs would need to be. By creating model programs and sharing how we do the work we do, we hope to make it as risky to trade and wildlife as it is to traffic drugs.
The second, and maybe even more exciting, growth area for us is through innovation. Every new laboratory technique opens a door for us, by increasing what we can learn from scat. Just last year some of our collaborators made it possible to detect pharmaceuticals, flame retardants, and heavy metals in mink and otter scats, so we’ve combined these techniques with dogs’ ability to find those scats, to create a new way to monitor the health of aquatic ecosystems. We also started another related program looking at the ways in which poisons, specifically rodenticides, move through terrestrial food webs. The results can be a little bit alarming, because we find contaminants and poisons in places we thought were pristine, but the information is invaluable in documenting the problem and figuring out how to prevent it.
Is there anything else you'd like to share with readers?
No matter how much I do this work, I continue to be amazed at how effective the dogs are, and how tirelessly and enthusiastically they do their work. We really are only limited by the crazy things we can dream up and ask the dogs to do. As more people know about us and see the possibilities that dogs offer, they support our work, either financially, through donations and grants, or by collaborating with or hiring us to try new things and expand the possibilities. It's really amazing how many different issues or problems are limited by what we can detect, so it's great fun and really gratifying to have a bunch of partners who run around with the world’s best chemical sensors on the front of their faces!
Many thanks, Pete. I really appreciate your taking the time to answer these questions. This is fascinating work and I look forward to learning more about your future projects and successes. I imagine there are a lot of dogs who would love working with you. You can contact Working Dogs for Conservation here.
Marc Bekoff’s latest books are Jasper’s Story: Saving Moon Bears (with Jill Robinson), Ignoring Nature No More: The Case for Compassionate Conservation, Why Dogs Hump and Bees Get Depressed: The Fascinating Science of Animal Intelligence, Emotions, Friendship, and Conservation, Rewilding Our Hearts: Building Pathways of Compassion and Coexistence, and The Jane Effect: Celebrating Jane Goodall (edited with Dale Peterson). The Animals’ Agenda: Freedom, Compassion, and Coexistence in the Human Age (with Jessica Pierce) will be published in early 2017.
This story was originally published by psychologytoday.com. Reprinted with permission.
Dog's Life: Humane
The labels are often wrong.
In most shelters, each dog’s kennel run or cage has a card on which the dog’s likely breed (or breeds) is indicated. Sometimes, they’re generic: Shepherd mix or Terrier mix. Sometimes they’re more specific—Husky/Dalmatian cross, say. And sometimes, they indicate a specific single breed. These labels can also be found on shelter websites and search sites like Petfinder.com.
The fact is, nearly all of these labels are guesses. Yes, there are DNA tests, but shelters can’t afford to DNA test every dog. Instead, they rely on staff members’ judgment; they look at a dog, pull out a breed book or consult an array of mental images, and choose a breed or two off the list required by their software.
Some shelters have changed their labels to try to make this clear: “Looks like …” or “We guess that …” However, others go further and eliminate breed labels entirely. As a result, they say, the adoption process has been improved; in some places, adoption rates have improved as well.
What’s the argument for eliminating breed labels? For many, the issue started with Pit Bulls.
Looks vs. Genes
Most shelters are full of the mediumsized, short-coated, blocky-headed dogs who tend to get labeled as Pit Bulls—a type for which there is no legal or kennel club definition. But a number of studies have shown that people’s guesstimates often don’t match a dog’s true genetic heritage. In one study, staff members at four shelters were asked to guess the breed of 120 dogs. Fiftyfive of the dogs were identified as some kind of Pit Bull, but when they were DNA tested, only 36 percent had ancestry from one of the recognized bully breeds (generally, American Pit Bull Terrier, American Staffordshire Terrier and Staffordshire Bull Terrier). Five of the dogs who did have one of these in their DNA hadn’t been labeled as such; the guesstimates missed 20 percent of the 25 actual Pit Bulls.
In this context, making a mistake about breed type is a big deal. There are places where it’s against the law to own a Pit Bull, or where you can’t get home or pet insurance if you have one. Even where that’s not the case, the name still carries a stigma.
A recent study—“What’s in a Name: Effect of Breed Perceptions and Labeling on Attractiveness, Adoptions and Length of Stay for Pit Bull-type Dogs” —showed that in a shelter where breed labels were eliminated, the adoption rate for Pit Bulls went up, their euthanasia rate went down 12 percent and their length of stay at the shelter was reduced. Another interesting finding was that while adoption rates increased the most for Pit Bulls, they went up for other dogs as well. “All the dogs benefited,” says Lisa Gunter of Arizona State University, Tempe, one of that study’s authors. “That was something that we weren’t anticipating.”
Others who’ve seen the effect labels can have might not be surprised by those results. “We would notice that people would walk through the kennel and they weren’t looking at the animals inside, they were looking at the kennel cards,” says Kristen Auerbach of Austin Animal Services. “And then, depending on the breed, they literally never even looked inside the cage. It quickly became clear that this wasn’t a Pit Bull issue, it was a bigger issue.”
It’s frustrating for many reasons to watch shelter dogs being rejected purely on the basis of breed stereotypes, particularly since most breeding now selects for appearance rather than function. “The more that we breed purebred dogs for looks, the less likely those things we started the breed for are going to hold true,” says Barbara Hutcherson of Fairfax County Animal Shelter in Herndon, Va. “So you might have a dog in front of you that’s a lovely quiet dog that you’ve had in foster and you know [the dog’s] not noisy—but try convincing someone, when you say ‘Beagle’ and they think ‘noise.’”
Relying on traditional breed characteristics is even more absurd when you’re looking at a mix. “We don’t understand how individual breeds play out in the behavior of the dog,” says Gunter. “A first-generation cross of Labrador and Border Collie doesn’t mean [the dog is] going to swim well and herd sheep. That’s not how genetics works.”
Too, we all seem to share an unspoken assumption that a mixed-breed dog is a dog with two purebred parents, when usually nothing could be further from the truth. Gunter is involved in a study that DNA tested more than 900 shelter dogs. Results for nearly 80 percent of the dogs showed two-plus breeds (the plus indicates that no specific purebred could be distinguished for at least one great-grandparent) and ranged up to five-plus breeds. On average, a single breed contributed around 30 percent of a dog’s heritage. Gunter feels strongly that the usual cage cards are a huge oversimplification. “It does a disservice to the complexity of shelter dogs, and to who these dogs are,” she says.
Changing the Conversation
Given that most of the labels are complete guesses, it begins to make sense that some shelters have decided to remove breed from the conversation. “I think the real benefit of not talking about breed is that it allows you to talk about the dog as an individual—that this is what we’ve observed about this dog,” says Hutcherson. Shelters that have eliminated breed labels report having better conversations with potential adopters, conversations that in some cases might not have otherwise happened.
“What this does is … force people to go through the kennels and come back and ask us, ‘What breed is that dog?’” says Lauren Lipsey of the Washington Humane Society (WHS) in Washington, D.C. “Previously, they … wouldn’t have had to engage us in conversation and could just walk out because they didn’t like the answer.” Now, Lipsey says, when people ask about a breed, staff can dig down into what they are really looking for. “What is it about that breed? You want a dog you can run with? Great, we have a ton of those. A dog that is good with children? Let me steer you toward these dogs that have lived with children. Just because that animal looks like a Lab doesn’t necessarily mean it’s good with children.”
Still, some of us really do want a particular breed. Auerbach doesn’t consider that a problem for those people, or those dogs. “In the shelter, people can walk through and they’re going to make their own identification anyway: ‘That looks like a Poodle and I want a Poodle.’”
Gunter suggests that without labels, potential adopters might actually be more likely to find their desired breed. In considering the reasons why adoption rates went up across the board in her study, she says that it’s important to remember that people disagree on visual breed identification. So breed labels may actually steer people away from dogs they’d otherwise consider.
Leave it open, and they may see that dog in the shelter after all. “If they view a dog as a Cocker Spaniel, then the dog’s a Cocker Spaniel, and if someone else views [the dog] as a Springer, and that’s what they would like, then that dog is there,” she says. “By removing the breed labels, the dog can be whatever that person wants that dog to be.”
New Code Needed
One apparent contradiction is that nearly all shelters still display breed labels for the dogs on their websites. This is because most software programs used by shelters require a breed label to create a record, and automatically display the label online. WHS is one of the few to have figured out how to get around that programming demand, which required writing their own code. Still, their dogs still show up with breed labels on search sites.
Auerbach, who has participated in eliminating breed labels at two shelters and gives presentations on the topic at industry conferences, finds shelter software companies’ reluctance to make changes frustrating. Greg Lucas of Shelterluv.com says that while his company’s software is one of the few to allow a shelter to designate a dog as purely a mix and choose not to display breed labels on their own websites, that’s not the end of the problem. They still have to find something in the search site’s breed list to match up to, or the posting will be rejected. A representative for Petfinder.com points out that the site does allow more generic breed group designations like “Terrier” or “Hound,” and says that the company is “looking into” the idea of being able to eliminate breed designation entirely.
It’s possible that people who are looking for a dog via these sites are a different population from those who come into the shelter to browse. “I do think that the audiences are different,” says Lipsey. It’s also true that these search sites aren’t the only way to find a dog online anymore. For many shelters, promoting individual animals via social media has become a big part of their outreach. The Fairfax County Animal Shelter found that 50 percent of adopters came in after seeing a pet on their social media, where they don’t talk about breed. And Lipsey says that while the majority of their adopters come in to adopt a particular animal they’ve seen online, they’ve typically accessed the information on the shelter’s own website, which does not have the breed labels.
Eliminating all breed labels may seem radical, but there’s no reason a shelter has to go all the way. “What we’re arguing is that shelters should have an option,” Auerbach says. Label an obvious Pug as a Pug, but why be forced to make a wild guess about a dog who is probably a mix of many breeds? And it seems that shelters are enthusiastic about the possibility; Auerbach says that the conference presentations she gives on this topic are packed.
In a sense, there’s nothing new about the idea. In fact, it’s the practice of pigeonholing all dogs into a mix of two breeds that’s new. Auerbach thinks that the reason so many medium-sized, short-coated dogs are called Pit Bulls is that we’ve lost much of the vocabulary we used to use to talk about dogs. “We all remember that for our grandparents, the dogs were mutts, they were mongrels. We had more language to describe mixed-breed dogs,” she says. “Pit Bull has kind of replaced mutt, and that’s a problem.”
Our grandparents didn’t need DNA tests to recognize the complexity of mixed-breed dogs. “When they talked about ‘Heinz 57,’ that’s what they meant,” says Auerbach. “Not two breeds mixed with each other, but many.”
Dog's Life: Humane
Nationwide spay/neuter project adds to Bhutan’s canine Gross National Happiness.
Walk along the terraced rice fields of Pana, hike the switchbacks to the 17th-century Cheri Monastery in Thimphu or explore the back alleys of Paro and you see the same thing: dogs. In Bhutan, they are everywhere. Some nap soundly during the day, conked out on median strips and sidewalks and in the centers of traffic roundabouts, oblivious to the people and vehicles swirling around them. Others seem to have busy schedules, heading up to the monastery for the morning, then cruising back down to meet friends in the parking lot and head off on afternoon adventures. Near temples and tourist sites, they follow visitors in hopes of handouts, or seek shade under parked cars.
Look a little closer and you’ll notice something unusual: most of them—in fact, about 75,000 of the country’s estimated 100,000 dogs—have a triangular notch in their left ear. This distinctive mark identifies the dog as having been spayed or neutered as well as vaccinated against rabies. It also represents a huge milestone in the world of animal welfare.
Straddling the Himalayas, tiny Bhutan is perched between China to the north and India to the south. It may be best known for its Gross National Happiness index, in which Buddhist cultural and spiritual values are applied to socioeconomic development. The fact that these Buddhist values extend to all sentient beings is one reason Bhutan is now seven years into the world’s first—and arguably, most successful—nationwide spay-and-neuter effort, the reverberations of which are almost certain to be felt well outside its borders.
In partnership with Humane Society International (HSI), Bhutan has now sterilized about 75 percent of its total estimated canine population, hitting the critical tipping point at which most animal welfare experts believe a population stabilizes (meaning that growth stops and overall numbers decline). Maintaining that percentage will require about 3,200 sterilizations per year. The Bhutanese team, which now consists of highly experienced vets, vet techs, administrators and dogcatchers, intends to do that and more—to reach between 10,000 and 12,000 dogs per year and achieve its dream of both reducing the dog population and improving its overall health.
“Because the Bhutanese government was so welcoming and so supportive, we had a huge opportunity to tackle [canine population management] on a scale that was really unprecedented,” says Kelly O’Meara, director of HSI’s companion animals and engagement department. “Now we have this goldstandard model for a program covering an entire nation that we can use as an example for other governments who are looking for a real solution to their dog overpopulation problems.”
Dogs in Bhutan aren’t typically owned, as we define it in the United States. But they aren’t really strays either. Although most households have dogs in the yard, these animals don’t go indoors, wear collars or chew on squeaky toys. Furthermore, Bhutan does not have dog breeders; the few purebreds in evidence likely come from India, Thailand or Nepal.
The majority are “community dogs,” meaning that they hang out in a specific locale—a city block, on the grounds of a hotel, at a temple or bus station—and the people who live and work in that area feed them, in accordance with Buddhist practices. The Junction Bookstore in the capital city of Thimphu, for instance, prominently displays a change jar on the counter to collect money to feed the eight dogs in its immediate area, all of whom have notched ears. Most community dogs are a healthy weight and reasonably well socialized, but that doesn’t mean they have easy lives. Among other things, almost no one takes responsibility for them if they’re injured or ill. (See the sidebar for an inspiring exception.)
Prior to 2009, Bhutan’s dog population was exploding. Overall economic development, including a proliferation of meat markets, had resulted in new sources of food scraps and garbage. Females were having multiple litters, and their puppies were wandering into traffic, with predictable results. The sight of so many dead puppies along the roadways upset both the locals and visitors flooding the country as a result of its push to expand tourism. Tourists were also complaining that they couldn’t sleep because of incessant nighttime barking; some tour groups and guides even suggested that their clients bring earplugs. (Unneutered male dogs bark and fight over females.)
Eager to appease the tourists and also to have cleaner streets in preparation for the 2008 coronation of a new king, the government began looking for ways to deal with its dog-population problem. As Buddhists, they rejected widespread killing in favor of impoundment, rounding up thousands of dogs and confining them to facilities in which they mingled freely. The result was dreadful; disease spread quickly, fights and injuries were rampant, and adult dogs routinely slaughtered newborn puppies.
HSI had cautioned against impounding, and about a year into the experiment, Rahul Sehgal, director of HSI Asia, did a status check with the government. He asked to tour the sites with government officials and religious leaders, all of whom were sickened by what they saw. “We knew that if they saw the conditions, it would have an impact,” says O’Meara.
Impounding isn’t just inhumane, it’s also ineffective. So is culling; killing dogs does not control the population in the long term. Both simply provide short-term relief from the symptoms “We really struggled,” recalls Sehgal. “But [then] we started recruiting and training local Bhutanese, people who could breathe easier, for one thing, speak the language and climb mountains. And it all began to take off.”
As part of the program, the Bhutanese government launched a massive public education campaign to explain the goals to its citizens. The national cable television network ran public service announcements about the importance of spay/neuter in decreasing sexually transmitted diseases and reducing injuries from dogfights. In television spots and in the local papers, officials described the meaning of the ear notch and announced that Tuesdays were “Love Your Dog Day.” Every Tuesday, people are encouraged to bring their dogs—however loosely that ownership is practiced—to the local clinic for free sterilization, health checks and vaccinations.
At the end of three years, the HSI/ Bhutan team had reached its goal of 50,000 sterilizations. The only problem was that the team’s field experiences had showed that initial estimates of the population size were way off— rather than 70,000 dogs, there were more like 100,000. With that in mind, both parties agreed to a Phase II extension from 2012 through 2014. Phase III followed and is set to end in 2018. Over the years, the makeup of the teams has shifted until it is now almost entirely Bhutanese; Sehgal provides oversight and can board a plane to Paro at a moment’s notice.
As Phase II began, the Bhutanese vet students were completing their educations in India and starting to join the national campaign. To hone their highvolume sterilization skills, they were all trained by HSI vets from India.
These techniques were on full display one Friday last May at a small clinic in Paro, where veterinarians Sangay Dorji and Bhakta Bdr Gurung made quick work of their 10 patients, who had been netted in the neighborhood that morning and soon thereafter, anesthetized and prepped for surgery, which included ear notching and cauterization. Post-surgery, vet techs placed the dogs on blankets in an outdoor recovery room. Each dog also received a rabies vaccination, ivermectin for parasites and skin problems, and a B complex injection. Once the dogs were back on their feet, the team returned them to the area in which they were originally caught.
Ten patients was actually a slow day. These roundups, which take place in every precinct of Bhutan every Friday, typically net 20 dogs, and Dorji has seen as many as 50 dogs come in a single day. He has performed 5,000 procedures since joining the program in 2013—he can spay a dog in less than 15 minutes and neuter one in less than 10. (Compare that to 45 minutes and 30 minutes, respectively, using a traditional method with a larger incision.) With a female patient on the operating table, he demonstrated a technique for keeping the stitches on the inside of the skin to reduce the likelihood of infection.
Dorji says that he and his team spend a lot of time out in the community, talking about animal health and spay/ neuter at schools, temples and hotels, sometimes even going door to door. They almost always have a receptive audience. “We’ll go to a temple and explain it to the monks, tell them it may take an entire day, but in the long term, it will be much better for everyone,” says Dorji. “Then all the monks work with us to bring us their dogs. Once people understand what we are doing and why it’s important, they always agree to help.”
That may be because animal welfare is already an integral part of Bhutanese culture. “As Buddhists, we believe that a dog could have been your parent in a former life, so we feed them and treat them with compassion,” says Dorji. “If anyone is seen abusing an animal, that person would be immediately challenged by other people.”
By now, most “owned” dogs in Bhutan are sporting notched ears. So, the remaining challenge is to target the dogs who have repeatedly evaded even the most expert dogcatchers. Dorji hopes to engage the community in that effort as well. He thinks that the people who regularly feed dogs in certain areas may have enough of a bond with them to be able to bring them in.
Kunzang Choki, who runs the dogfriendly Junction Bookstore, agrees. She and her coworkers have set up crates for the local dogs to sleep in outside the storefront, and dogs are welcome to lounge inside and partake of an occasional belly rub—not to mention regular meals, courtesy of the change jar. “We’re a small country,” says Choki. “If everyone took the initiative to take care of the dogs in their own area, we could solve this problem.”
For anyone worried that this effort is going to deprive Bhutanese of canine companions in the future, never fear. Even an effort as comprehensive as this one isn’t going to catch and neuter every dog in the country. “It will never happen that there won’t be dogs in Bhutan,” says Sehgal. “As long as there is garbage and an ecosystem to support them, there will be dogs, no matter how many we spay and neuter.”
Jamie Vaughan fell in love with Bhutan on a visit in 2005 and decided she wanted to live there. A native of Virginia, Vaughan had been working for the local water district in Colorado, but figured she could take advantage of Bhutan’s incentives for attracting foreign investment to open a hotel. She just didn’t realize that her “hotel” would have long-term guests and that those guests would be animals.
But, these days, as founder and head of the Maya Foundation, which runs Barnyard Bhutan Animal Rescue & Sanctuary in Paro, she takes care of about 240 dogs, 25 cats, 14 horses and mules, 45 goats, 19 pigs, 18 cows, two mice and a pigeon.
“In the U.S., we just aren’t exposed to this kind of suffering. I started seeing dogs on the streets who had been hit by cars or injured in a fight or had horrific skin conditions, and I couldn’t leave them, so I brought them home,” she explains. “And then one dog turned into seven, which turned into 50, which turned into 100, and then I stopped counting.”
An ardent animal lover with no previous experience in animal welfare,Vaughan taught herself basic first aid, such as cleaning and bandaging wounds. She’s trying to secure Bhutan’s first-ever X-ray machine for animals, and works closely with Animal Ortho Care in Virginia, which makes prosthetic legs for her dogs and equines. She even helps build the new pens and enclosures that are constantly being added.
In a country with no animal shelters (as there is no culture of adoption) and no long-term-care facilities, Barnyard Bhutan serves a critical need. Vaughan collaborates closely with the government vet hospital in Paro, taking over nursing duties for animals who have been seriously injured or have had surgery at the hospital and keeping them at her sanctuary as long as needed—even if that’s for life.
Though she tries to return as many rehabilitated dogs as possible to the sites where they were originally found, that often isn’t possible. Dogs with permanent disabilities—such as amputations or brain damage from distemper or head traumas—can’t fend for themselves on the streets. One of her star residents, a dog who looks like the Himalayan cousin of a Bernese Mountain dog, was found at the iconic Tiger’s Nest Monastery by a filmmaker/tourist named Tim Gorski, who brought him to Bhutan Barnyard. The dog, named Tim in honor of his rescuer, is now the picture of health, with a glorious fur coat. Returning Tim to Tiger’s Nest would require him to exercise skills that he’s likely to have lost during his many months of rehab—namely, establishing himself in the existing pack—and Vaughan doesn’t want to risk it.
For more information about the Maya Foundation’s Barnyard Bhutan Program, or to arrange a visit to meet Tim, find the group on Facebook.
Dog's Life: Humane
Transporting shelter animals to northern California, Oregon and Washington
Since its inaugural journey on Valentine’s Day of 2015, Rescue Express has been the ticket to a guaranteed future for more than 5500 animals who were once at risk of euthanasia. Headquartered in Eugene, Oregon, Rescue Express picks up dogs and cats from shelters located mostly in high-volume shelters in Southern and Central California and delivers them to underpopulated shelters in the Pacific Northwest. Twice monthly, the former school busses — now outfitted to provide and comfortable animal transport — have been traveling a well-worn route along Interstate 5.
Then, tragedy struck the Gulf Coast. So in early September, the organization expanded its outreach to include animal victims of the recent flooding in Louisiana. With local shelters unable to accommodate the influx of displaced pets, several national and local organizations worked in concert to help bring dogs and cats — those for whom owners could not be located — to safety around the U.S. The Rescue Express bus picked up 55 of those pups who had been transported to Salt Lake City. From there, they headed farther west to “receiver shelters” in Oregon and Washington where they can be adopted into loving homes.
For now, transport needs are still great along the I-5 corridor. But plans for the group’s future include initiatives like providing low-cost spay/neuter services and working with local lawmakers to improve animal welfare regulations. Want to help? Get on board and make a donation to — or read more about — Rescue Express.
Good Dog: Behavior & Training
Important enough to be a featured story
I’ve been a dog trainer long enough (almost 20 years) to see a massive change in the perception of the field. It used to be considered more a hobby than a job, even though many of us were already making a living doing it full time. I remember someone once telling me that it was “almost as though you have a real career”. Now, dog training is recognized as serious business and as a valuable contribution to society. In fact, it’s so legit that the CIA discussed its top 10 dog training tips in a featured article alongside articles such as “The Korean War Controversy: An Intelligence Success or Failure?” and “The Spymaster’s Toolkit”.
What’s even more exciting to me than seeing how seriously the CIA takes its dog training is realizing that the CIA’s Top 10 Dog Training Tips are absolutely spot on. The first tip is “Make it fun” and the last one is “Always end on a positive”. Everything in between is just as likely to make your typical dog trainer nod, smile or click. Dogs who work for the CIA begin their training as part of civilian training programs such as Guide Dogs for the Blind or programs in which inmates in jail train puppies in basic skills.
Dogs in the CIA aim to do what other members of this agency try to do—keep people safe—though their specific job is primarily sniffing out explosives. In addition to that detection work, dogs may be involved in apprehending suspects and educating the public. The K-9 program at the CIA emphasizes training as well as lots of exercise and plenty of time to play.
It was news to me that the CIA’s methods of developing great working dogs combine consistent and positive training with making sure the dogs have happy, balanced lives. Did you already know this?
Dog's Life: Travel
Jenny Collins of Portland, Ore., is a dog nut with a big heart. She and her yellow Lab, Patience, a certified therapy dog, have spent years together in Reading with Rover programs at prisons on family visiting days and with children at Ronald McDonald House.
So, when she and her friend Amy, who works with a Beagle rescue group, began planning a Hawaiian vacation, they naturally wondered if they could incorporate helping a shelter into their time in the islands. When they discovered the Maui Humane Society (MHS) website and its Beach Buddies program, their first thoughts were “Perfect! Awesome!” And when they shared their plans with friends, the usual reaction was, “Of course you are!”
Shelter dogs everywhere benefit from a break in routine. Even in the best facilities, even in Hawaii, shelter life is stressful for most dogs. Getting outdoors, exercising and interacting with the world does wonders for their emotional health, which ultimately makes them more adoptable. MHS’s Beach Buddies program gives its dogs a day of fun away from the shelter, hanging with a vacationer who’s primed to go out and explore.
Beach Buddies started in April 2015 and required a leap of faith, according to Jerleen Bryant, the society’s CEO. “The shelter on Kauai had started a program called Shelter Dogs on Field Trips, and it had been going about a year; they had great success and limited problems.
We held off another year, asking lots of questions, [then launched] our own program.” In the few months it has been active, it has proven to be a big hit.
For Bryant, the overriding factor in determining whether to go with the Beach Buddies program was, How does the program benefit the animals? She knew that socializing and exposure would improve adoptions, and indeed, adoption rates are better because of the Beach Buddies dogs, according to Bryant. “Some people adopt the dog they took out for the day,” she says. (Kauai Humane Society’s website notes that they adopt out four dogs each month to people participating in Shelter Dogs on Field Trips.)
So far, MHS staff and volunteers— not to mention the dogs—love the program, which has grown from one day a week to twice weekly (currently, Wednesday and Friday) with five or more “Beach Buddies–approved” dogs available each day. “We choose rocksolid, no-red-flags dogs,” says Bryant. “Once the dogs are selected, people who sign up can choose among them, firstcome first-served.
“People are calling all the time to participate. The program is now always fully booked, but if people book a time far enough ahead, they’ll get in.” Bryant hopes that, with more resources, they can add more days per week to meet demand, which would be a plus for dogs and vacationers alike.
The program is run by a volunteer coordinator, who matches dogs with vacationers who have signed up online. The shelter has five staging areas, where, among other things, the lucky dogs chosen to participate are bathed before meeting their vacationer and heading out the door.
Both small and big dogs are available. They go out with special “Adopt me!” harnesses and leashes, a backpack with supplies for the day (towel, water, bowl, poop bags, treats, emergency contact info) and a list of suggested places to visit. Participants are encouraged to record their outing, and the shelter shares their videos and photos on its Facebook page.
Arriving at MHS for their Beach Buddies day, Jenny and Amy went through a short orientation, during which they were instructed to keep the dogs on-leash at all times and to not leave them alone in a car. Since they both wanted a dog for the day, they had asked for dogs who were compatible, and were assigned two who had been surrendered to the shelter together: Jax, a two-year-old Lab mix, and Zane, a hound/Corgi mix. As Jenny recalls, “Both connected to us pretty quickly. Dogs are so accepting; they roll with change.”
Jenny and Amy took their charges to a beach, but quickly realized that the pups weren’t into the ocean scene, so they went on a hike in an experimental forest (“It felt like Oregon,” Jenny says). Afterward, they went to more populated places, including a Starbucks, where they sat with the dogs on a patio. A couple of people came up to meet Jax and Zane, and Jenny and Amy happily handed out the bio cards the shelter had provided; the cards also supplied MHS’s contact information and a “wish list” of items the shelter can always use. Postouting, MHS asks participants to provide a write-up of their experience for potential adopters, and Jenny and Amy were happy to do so; it gave them another way to help the shelter and its dogs.
Come Fly with Me
Wings of Aloha, another MHS program, was born out of desperation, according to Bryant. On Maui, there are far more dogs than homes able to take them in. The island has a population of roughly 140,000, and the shelter takes in 8,000 animals each year, one-third of them dogs. (The shelter is working hard to control the island’s population of homeless animals. With grants from PetSmart Charities, they’ve started M*A*S*H [Mobile Animal Surgical Hospital] clinics, high-volume sterilization clinics that earlier this year provided free spay/neuter surgeries, vaccinations, microchipping and licensing to 712 cats and 338 dogs over a nine-day period. Nine more M*A*S*H clinics are scheduled through 2016.)
Given that there are a finite number of homes able to adopt, and that it’s especially hard for renters to do so, the shelter staff asked themselves what MHS could do to address the imbalance. The answer? Fly some of the dogs to the mainland, where partner shelters help find them homes. Thus, Wings of Aloha was born.
When Wings launched in 2012, Bryant was the shelter’s director of development. Before moving to Maui, she had run a rescue organization in Oregon, often pulling up to 40 dogs at a time from shelters if their lives were at risk. Moving large numbers of dogs didn’t faze her. However, the cost to do so was an obstacle.
Fueled by donor money, Wings of Aloha began by purchasing airline tickets and crates to transport the dogs stateside, also paying to return the crates, which turned out to be cheaper than buying new ones. Eventually, the shelter forged partnerships with Alaska and Hawaiian Airlines; the airlines agreed to attach a shelter dog to a passenger’s —any passenger’s—ticket, significantly reducing the cost of transportation.
During their Beach Buddies orientation, Jenny and Amy learned about Wings of Aloha, and signed up. As luck would have it, Jax and Zane were two of the dogs scheduled to go on the women’s flight back to Portland. They and three other dogs were all attached to Amy’s ticket, reducing the price per dog to $100 and saving the shelter approximately $1,000 in fees.
“The shelter people had everything ready,” says Jenny. “They know all the rules. TSA took each dog out of the crate, checked the crate and the food in the bag taped on top, and zip-tied the crate door closed after the inspection.” Even though they weren’t obligated to, at the airport, Jenny and Amy stayed with the dogs until they were taken behind the check-in counter on their way to being loaded on the airplane.
Upon arrival in Portland, in another act of generosity, the women waited with the still-crated, off-loaded dogs until volunteers from a nearby Vancouver, Wash., shelter arrived to whisk them off to their new temporary home. Both women felt a strong connection to these dogs and wanted to be sure they made it to their final destination. “The Alaska Airlines people were willing to cut the zip ties for us in Portland, but we didn’t have leashes, so we asked them not to,” Jenny says. Jenny was impressed with how seamlessly the whole process worked.
In addition to financial resources, Wings of Aloha requires a significant effort from MHS staff and volunteers. Two lead volunteers field calls from people willing to share their airline tickets, and coordinate with mainland shelters accepting the transported dogs. They create a weekly list of dogs to transport, including a bio, pictures and why they’re good candidates for transfer: they’re too stressed in their current environment, or they’ve been there too long and need a change of scenery. “We have plenty of awesome dogs,” Bryant says, noting that as we spoke, 13 dogs were being prepped for transfer the following week. Since the program’s start in 2012, MHS has shipped some 740 dogs to the mainland.
“It’s amazing to have so many people [willing to] attach dogs to their tickets,” Bryant says. “We get pictures of people with the dogs in their crates at check-in and post them to our Facebook page so everyone can feel good about these dogs and the wonderful opportunity they have to start over in the Pacific Northwest. [People are] doing their part to save a life.”
Jenny’s vacation experience with MHS and their dogs didn’t end when she waved good-bye to Jax, Zane and the others heading off to the Vancouver shelter. “Our Beach Buddies outing occurred on May 1; our flight to Portland was May 5. On May 8, I received an email from MHS saying that Jax and Zane had been adopted into forever homes. It was totally meant to be!” says Jenny, who couldn’t be happier about the outcome and her role in it.
Jenny remains on the MHS email list, getting updates on the shelter’s animals and programs. “I wanted to buy one of their T-shirts, but they insisted I take it as a gift, saying I’d done so much. [She and Amy purchased several items on the shelter’s wish list at the local Target and Petco stores and made a donation.] I cried!” Asked if she would participate again in either program, Jenny says, “In a heartbeat. The experience did so much for me. It was the highlight and best memory of my vacation!”
Dog's Life: Humane
How simple, innovative changes can improve shelter and adoption rates.
In journalist Kim Kavin’s book, The Dog Merchants, she investigates the complex businesses and networks involved in the buying and selling and “homing” of dogs: breeders, pet stores, pet brokers, the AKC, local shelters and rescue organizations. It is her goal to advance the conversation on how dogs are treated, from puppy mills to high-kill shelters. In the following excerpt, Kavin explains how rebranding shelter dogs can make them more desirable and, therefore, adoptable.
Her face is pallid, probably not just in the black-and-white photograph, but also in real life. She’s looking back over her right shoulder at the camera with eyes desperately wide and bloodshot. Nobody has to hear her speak to know she needs to be set free. “Chained to a desk with nothing but a mouse to entertain her,” the flier’s big type reads.
In another flier, it’s a male, also pale-faced and hunched over. He looks as if the air all around has become so thick, so stagnant, that he can no longer bear to rise. The corners of his mouth are turned down, darn near weighted by jowls. “For nine hours a day, he is kept in a tiny box,” it states. “And ignored.”
These fliers aren’t of dogs. They’re of people—models photographed sitting in office conference rooms and in the glow of a cubicle’s computer screen, wearing the dismayed expressions shared by so many nine-to-five prisoners of concrete jungles, all as part of a groundbreaking campaign called the “Human Walking Program.”
It sprang from the brain of Jake Barrow, a creative director in the Melbourne, Australia, office of GPY&R, a creative agency that is 600 people strong with a network of 186 global agencies. Barrow and his colleagues typically work on campaigns for big-ticket clients including the Virgin Australia Melbourne Fashion Festival and Australia’s Defence Force, but he had an idea that had been in the back of his mind for a few years, and no matter how many times he tried to turn it off, it kept lighting him right back up.
“We were going through a busy period at work, and occasionally, I would walk a friend’s dog just for fun,” Barrow says. “And I thought, ‘Oh, that could be a service for office workers, to go out and walk a dog, completely to benefit the human.’ That was years and years ago, and I just remembered the feeling I got from walking that dog, and it was really good stress relief. It was completely selfish. I’ve been trained to recognize a good idea, and together with my copywriter at the time, we turned it into the Human Walking Program.”
There was no client. No income was to be made. That didn’t stop Barrow and his partner, who worked pro bono on the concept for six months and built it into a small presentation, sort of a miniature version of what they might do for a regular advertising customer. Then they asked one of the account salesmen at GPY&R to call the local shelter in Melbourne— which happens to be The Lost Dogs Home, founded in 1910 and today serving as Australia’s largest, caring for more than 31,000 dogs and cats each year.
“I said, ‘Hi, I’m Jake, this is Dan, we have this idea,’” Barrow recalls with a laugh. “They definitely saw the benefit of showing the dogs as the heroes instead of just sad. We did completely flip it around and say, ‘It’s about the humans getting out of their cages.’”
Shelter workers gave the GPY&R fliers to commuters from 8 ’til 9 a.m. in central business district train stations the week of the event, and they passed them around at all the buildings near the park where the walk would be held. Social media and radio stations were engaged as well, to spread the message that humans needed a break and a stroll—“to go walkies,” as they say Down Under—perhaps even more than the dogs did.
When the day arrived, the weather was gorgeous. Barrow, like everyone else involved, found himself standing in a park, waiting with a rumbly stomach, wondering what the heck might happen next.
“We were quite nervous,” he recalls. “Are we going to get the crowds we want? Is it going to be too big of a crowd? Is somebody going to get bitten by a dog? There were a lot of unknowns. You can only do so much planning for these things.”
During the next few hours, his unease gave way to elation. More than 5,000 office workers came outside to stand right alongside him, leaving behind their ergonomically accented desks for a much-needed meander the way nature intended. The Lost Dogs Home paired each participant with a homeless pooch so they could get to know one another in the fresh air, outside the shelter environment, in a way that would all but obliterate any ingrained ideas about the dogs and let them be seen as the happy, friendly pups they had always been inside their enclosures, where most of the people would have never seen them at all, or might have assumed there was something wrong with them.
“Their negative stereotype still exists, in our experience, because people do not realize that cats and dogs largely end up at shelters as a consequence of a human circumstance,” says Martha Coro, a spokeswoman for The Lost Dogs Home. “The Human Walking Program was first and foremost a creative campaign that challenged people’s intrinsic beliefs about lost and abandoned animals, [and] that also engaged a real-life event to tie it all together.”
After the three-hour walk, amazing things happened. Every one of the dogs got adopted. Hits on the shelter’s online adoption pages spiked 42 percent. A fund-raising appeal one month later became the shelter’s highest-grossing in nearly a decade. Barrow says it was one of the most satisfying days of his life—and even he failed to predict the impact his idea would have next.
“We did the event and the campaign, and whenever we do something more unusual than a television commercial, we create a case study, and we did that with this event and how successful it was,” he says. “Somehow, the website Upworthy got hold of the case study, and the next thing you know, we had half a million hits on this case-study video, and we’re getting calls from all over the world wanting to do a Human Walking Program in their own cities. We ended up saying we can’t ignore it, so we set up a website that lets people create their own Human Walking Program. People can download all the ads and localize them to their area. It’s a step-by-step guide. I know someone did one all the way over in the U.S. The calls were coming from everywhere.”
What’s so great about thehumanwalkingprogram.org— in addition to the fact that it hands over, for free to the world, what Barrow estimates as an $80,000 to $100,000 creative campaign—is that it also makes clear how to copy the strategy as much as the actual walk.
“The creative rebranding of adoption dogs came first,” Coro says, “which in a way [was] just as influential as the event.” And she’s right. What sets the Human Walking Program apart on a crucial level is its professional marketing approach. It was developed by seasoned pros, as an advertising initiative that helped people get to know the product—great dogs— instead of making a desperate plea for money to save their tragic little lives. Beliefs about homeless pooches are often so deep-seated that it takes a physical change of space or a professional advertising campaign to knock biases out of people’s thought process, much like getting them to buy generic-brand foods at the supermarket or new-brand cars off the lot.
“The ads with the sad dogs, I guess there was a time and a place for it, but as far as the general public goes, it gets squashed over now,” Barrow says. “We need something else to wake us up and pay attention.”
More and more shelters around the globe are coming to the same conclusion and partnering their efforts accordingly. Instead of begging people to see the wonderful pooches they know are inside the enclosures, they are looking to leaders in everything from creative design to architecture to retail sales to make new messaging work. It just might be the beginning of an unprecedented rebranding effort, potentially on the scale of what breeders did starting in the mid-1800s when convincing dog lovers that purebreds were the ideal pets in the first place.
The signs of change are worldwide. In Berlin, Germany, the animal-protection society turned to the renowned architect and cat lover Dietrich Bangert to design its multimilliondollar facility, one of Europe’s largest at 163,000 square feet (more than 15,000 square meters, about the size of the largest Target retail store on the U.S. East Coast). The Berlin shelter holds about 1,400 animals at a time and cares for about 12,000 animals a year. Bangert has serious drafting chops and is perhaps best known for his work on an art museum in Bonn and the German Maritime Museum in Bremerhaven; the result at the Berlin facility was a far different environment than most people imagine as an animal shelter, a modern study in concrete and water so futuristic that it was used as a set for the 2005 Charlize Theron film Aeon Flux, set in the year 2415.
Creating the architecturally inviting space gave potential dog owners a chance to breathe a bit easier when walking inside, so their brains would take precedence over any bad feelings created by more typical shelter buildings. They looked up instead of feeling down. They intuited that it was okay to relax, because nothing they were about to see would depress them. The professionally designed atmosphere allowed people’s minds to focus not on what they thought a shelter might be like, but instead on what was actually before them: friendly, healthy dogs the volunteers had gone so far as to house-train prior to sending them home, in the hopes of making each pairing more likely to stick.
Underlying Dietrich Bangert’s futuristic, geometric design for Tierheim Berlin is the architect’s commitment to creating maximum physical and emotional comfort for the approximately 1,400 animals it shelters, as well as its workers and visitors. A 163,000- square-foot, glass-andconcrete facility, its circular pavilions, with their cantilevered overhangs and splayed walls, incorporate fresh air and natural light. Each pavilion consists of three spherical structures arranged around an enclosed open space, rather like petals on a daisy.
Yet another example is in Costa Rica, where the Territorio de Zaguates shelter had nearly all mixed-breed dogs while adopters primarily wanted purebreds, so it worked with the San Jose–based creative agency Garnier BBDO to launch a marketing campaign around the idea of “unique breeds.” Instead of calling the dogs mutts, they followed the same branding convention long used by breeders, labeling the dogs as things that sounded surprisingly like kennel club– recognized Dandle Dinmont Terriers and Finnish Laphunds: Chubby-Tailed German Dobernauzers, Fire-Tailed Border Cockers, Alaskan Collie Fluffyterriers, White-Chested Dachweilers, and Brown-Eyed Australian Dalmapointers. (Is it really any different from inventing a German Blabrador?)
Watercolor artists painted renderings that mimicked the design of the purebred standard drawings, then added the unique breed names in a highfalutin, royal wedding–worthy typeface. The posters created a visual way for people to process the message that breed names, when it comes to choosing a pet, are often no more than a line of marketing copy.
By the end of the Territorio de Zaguates campaign— “When You Adopt a Mutt, You Adopt a Unique Breed”—the shelter’s dogs had received more than $450,000 in news and public-relations coverage. More than a half-million people had discussed and shared the dogs on Facebook. Adoptions went up 1,400 percent, and the shelter got sponsors who now cover the whole of its operating expenses.
All in all, the teams in Costa Rica and Germany experienced the same thing organizers of the Human Walking Program saw in Australia: Working with professional marketers and designers made a huge impact on people’s perceptions about the dogs, who were suddenly in demand and welcomed into people’s homes en masse—even though the pooches themselves hadn’t changed at all.
“We have been inundated with interest from shelters from South Africa to the USA, which leads us to believe that shelters across the world generally share the same priority of changing the public’s perception of shelter pets,” Coro says from Melbourne, “and now there is a tried and tested plan that can help us all do that.”
Mike Arms is a business-minded advocate who saves dogs without making any excuses for raising their value along with the professional value of the people working with them. Since 1999, he has been president of the Helen Woodward Animal Center in California, where he tripled adoption rates while charging some of the highest dog-adoption fees in America and recruiting employees for their business and marketing savvy. (As of 2013, according to an independent auditor’s report, the center’s management salaries and benefits totaled $373,420. Arms’ pay was not itemized.) Nobody can buy a dog from the center for less than $399. A couple of Labrador puppies sold recently for $500 apiece, and a six-month-old Goldendoodle went for $1,000 not long ago. Arms has no problem telling adopters they should pay fair market value because his dogs have just as much intrinsic value, and make just as fabulous pets, as the purebreds going for similar prices from breeders. “Why is it,” he asks, “that somebody can go out and spend $2,000 or $3,000 on a pet and after thirty days realize it’s not for them, and they take it to their local facility, and the minute it crosses that threshold, the value is gone?”
His approach leaves many shelter operators with mouths agape, especially the ones who can’t even give their dogs away for free. Arms believes that their failure has nothing to do with the quality of the dogs, but instead with the quality of the dogs in people’s minds, which he sees as the job of shelter directors to manage. The problem isn’t the dogs. The problem is the marketing.
“I’m getting more and more frustrated with my peers as I get older,” he says. “It just seems like they’re going backwards in time now. They think the way to increase adoptions is to lower fees and come up with gimmicks. That doesn’t increase adoptions at all. All that does is devalue the pets. How in the world can we change the public’s perception of these beautiful pets if we’re the one doing this?”
The root of the problem with homeless dogs and pricing, he says, goes back to the way many rescue organizations got started. It’s usually a woman who finds a puppy in the street and gets him into a loving home. The woman likes the feeling of having done right by the pup, so she helps more dogs, and then more dogs, until she decides to form an organization along the lines of a humane society. “They weren’t getting paid for it,” Arms says. “They just liked doing it as a hobby. So they felt, ‘If I’m not doing it for pay, nobody else should be doing it for pay.’”
Try telling a breeder he should care for all the dogs for free and give them away out of the goodness of his heart. Rescuers often have a completely different mentality, Arms says, one that devalues their own worth as well as the worth of the dogs.
Arms regularly finds himself standing on stage in front of a room filled with rescuers who fit that mold, most of them women, even today. He tells a particular story again and again, one that seems to make the message clear. It starts when he asks them what they would do if they were invited to a formal dinner banquet at a high-end restaurant. What is the very next thing you’d do, he asks, after you accepted the invitation?
To a person, they answer that they’d go out and buy a new dress. “Now, human nature is that a lot of people will put a budget on what they’re going to spend on that outfit,” he tells them. “You go out in the department store and start trying on outfits and none of them fit you right. The color’s not right. You get depressed and you’re going to walk out, and then on your way out you see a dress that’s a hundred dollars more. And it fits. And you buy it. You’re willing to spend three hundred or four hundred dollars on that dress that you’re going to wear three or four times, but you’re not willing to spend it on a dog. What are we teaching the public about value?”
Arms loves dogs just as much as the rescuers in the audience do, but he treats the pooches far more like products than most of his colleagues might—because he believes that’s what gets them into homes. He’s had courtesy shoppers from the department store Macy’s come through his shelter to tell him what he can do better in terms of staffing and displays. He brought in BMW salesmen to train his staff. (“Nobody is a better salesman than a car salesman,” he says.) As of this writing, Bruce Nordstrom, former chairman of the upscale retailer Nordstrom Inc., was scheduled to do training at the center, all because Arms believes the sales techniques in the dog-rescue business need a swift reboot into the modern era of retail sales. He wants to be the BMW of the used-pooch industry, the place where buyers can go and know they’re getting a top-quality product worth every penny of the extra money, not unlike a pre-owned luxury sedan.
“They can call it adoptions or rehoming or whatever they want,” Arms says of rescuers, “but they’re in the business of selling used dogs. And they’d better be good at it, because those lives are on the line.”
Arms has been invited to speak to shelter directors everywhere from British Columbia in Canada to multiple cities in New Zealand, preaching the philosophy that shelters should be run by the savviest marketing and sales people, raising their prices and preaching the overall value of every great pup. Shelter directors should have a heart for dogs, but first and foremost, a mind for business—because that’s the only thing that breaks through stereotypes and helps dog lovers understand what they’re really getting for their money.
“We have to change the public’s perception,” he says. “The public believes the pets in pet facilities are there because there’s something wrong with the pet. We have to teach them that the pet is there because there’s something wrong with the person who had the pet. That’s the reality.”
Dog's Life: Humane
Sanctuaries are stressed and animals are in danger.
The direwolves who bound through HBO’s Game of Thrones sprang from the imagination of author George R. R. Martin, who wrote the bestselling books on which the popular program is based. (Real-world dire wolves —Canis dirus, or “fearsome dog”—became extinct at the end of the Pleistocene and are not considered to be the direct ancestor of any modern canine species.)
In early 2015, media sources began to blame Game of Thrones for nurturing wolfdog ownership. Apparently, people trying to replicate a fictional experience at home were seeking out dogs with wolf content. Too late, many of these people learned that caring for a wolfdog, as the type is called, is nothing like living with a domesticated dog.
A wolfdog is defi ned as the result of the mating of any domestic dog with one of the four wolf subspecies: gray, eastern timber, red, and Ethiopian; gray wolf is the most common. While many states, such as California, have banned fi rst-generation wolfdog ownership, others, such as Maine, allow it as long as the owner obtains proper wildlife permits. Regardless of its legality, many new owners are finding wolfdogs to be Allison Kern/Courtesy of Howling Woods Farm too much work and responsibility to handle. As a result, the number of wolfdogs being abandoned or forced into shelters and sanctuaries is on the rise.
Nicole Wilde, who holds Certified Professional Dog Trainer credentials, has been working with and caring for wolves and wolfdogs for nearly 20 years. Author of Living with Wolfdogs and several other helpful texts detailing dog ownership and training, Wilde says she understands the enthusiast’s attraction to these animals. “For some, it’s a pure love of wolves; they simply want to be close to these magnificent animals. For others, it’s the lure of owning something wild or exotic,” Wilde said.
Christie Guidry, manager of Saint Francis Wolf Sanctuary in Montgomery, Texas, said she hesitates to believe that wolfdog adopters are simply seeking a family animal. “We find that the idea of having exotic wild animals as pets is usually about someone wanting to be able to claim that they have tamed the wild, or because a domestic dog is too mainstream for them. It is often about ego, status or because it’s cool,” said Guidry.
In reality, caring for a wolfdog often has little to do with building family relationships. Cindy Matthews of Virginia has owned wolfdogs for nearly 10 years and knows the toll this responsibility can take on a family. “My sons, who were raised with them, will never [have] a wolfdog when they get older, as they’ve seen how much hard work it is to care for one,” Matthews said. “These are not the type of animals that can be kept like an indoor dog.”
Unlike a domestic dog, a wolfdog cannot simply be taken to a kennel. Few kennels have the capacity to contain them, since they require eight-foot-high fences as well as dig guards along the base of their enclosures to prevent escape. And because they’re naturally wary of strangers, it’s unlikely that friends or neighbors would be able to look after the animal in the owner’s absence. “Don’t plan on taking any vacations,” said Matthews.
With the rise in popularity of wolfdog ownership comes the inevitable rise in abandonment and returns as those who buy them realize that they either cannot or do not want to provide the resources and attention the canines require.
While breeding facilities profit from mating and selling wolfdogs, sanctuaries suffer from a lack of resources, which prevents them from accepting the large number of hybrids who are surrendered. Most sanctuaries, which are usually operated as nonprofits, are almost entirely funded by private donations. Guidry works tirelessly to ensure care for all of the abandoned wolfdogs who come to Saint Francis Wolf Sanctuary, but there is only so much space available.
“On average, we get about three requests a week to rescue wolves and wolfdogs from pet situations,” Guidry said. “Since wolves are born in the spring, we do not get as many requests that time of year. People keep them when they are cute, cuddly pups [but] as soon as they reach adulthood, they can no longer handle them.”
Michael Hodanish, president of the Howling Woods Farm sanctuary, has noticed the same upward trend at his facility, which is located in Jackson, N.J. He cites funding as the reason he cannot accept all the animals for whom he receives rescue requests, and says it’s the biggest challenge facing Howling Woods Farm today.
Hodanish, who is devoted to helping animals and owners get out of bad living situations, has had to go beyond relying on donations to find ways to fund his services. “I have a full-time job that pays for a significant amount of rescue costs,” he said.
Hodanish also remarked that an increase in breeding practices is the main reason for the increasing numbers of rescue requests. “We do not support wolfdog breeding [at Howling Woods Farm],” Hodanish said.
Wilde agreed. “Wolfdog rescue centers are perpetually full, and an unwanted wolfdog’s options are extremely limited.”
Howling Woods Farm attempts to rehome its rescued wolfdogs whenever possible, but the adoption application process is rigorous. Hodanish said the sanctuary hopes that more vigorous screening and stricter home requirements will help prevent the cycle of animals being surrendered to shelters.
“We have rehomed approximately 150 animals over the last 10 years. Some have taken over a year to place,” Hodanish said.
With rescue requests increasing and rehoming processes taking as long as they do, not every wolfdog will be given a second chance.
“Wolfdog rescues all over this country are full most of the time, so we see countless wolfdogs euthanized in shelters. Shelters will not adopt them out due to liability issues. It’s a heartbreaking problem,” Guidry said.
Besides taking in abandoned wolfdogs, sanctuaries also play a large role in providing education to the public. “We feel there are no benefits to ‘owning’ a wolfdog over a conventional dog breed,” Guidry said. “The most rewarding part of my job is educating the public on the challenges of exotic pet ownership.”
Sanctuaries often provide facility tours as well as off-site visits to schools and other organizations so that individuals can learn how wolves differ from domestic dogs.
“Wild wolves are the epitome of what it means to be wild and free. They have a right to live that life. The fact that people try to numb out their wild instincts by breeding dog into them just to make them pets is terribly sad,” Guidry said. Wilde said it is not the wolves, but rather, the owners who are the most challenging aspect in her role as an educator and trainer. “So many people have unrealistic expectations of what living with a wolfdog will be like …Wolf lovers would do well to support organizations that are helping wolves in the wild,” she said.
In providing information, sanctuaries hope to convince those who love wolves that the best way to respect and show dedication to these animals is to let them remain wild and decrease the number of wolfdogs being bred for profit. Only then can these animals live out the lives that they were meant to have, free from containment.
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