More Than insurance company commissioned British designer Dominic Wilcox to create a contemporary art exhibit for dogs. It is part of an ongoing effort by the company to improve the physical and mental health of dogs by encouraging people to play with them more.
One goal was the development of an exhibit like those in the best science and children’s museums that stimulate visitors and entice them to interact with the displays. Another part of Wilcox’s assignment was to come up with an exhibit that would fit in at any of the world’s best museums of modern and contemporary art.
The displays in “Play More” are varied and focus on different senses. There are paintings in colors within the dog’s visual spectrum and hanging at just the right height for them to view easily. The Watery Wonder exhibit is a series of fountains in water bowls with the water jetting from one bowl to another. Cruising Canines simulates an open-window car ride by blowing a fan to send the scents of raw meat and old shoes to the dogs seated behind cutouts in a two-dimensional car. Dinnertime Dreams is a 10-foot representation of a dog bowl filled with 1000 balls that each resemble dog kibble. Catch is a video of a Frisbee™ disk bouncing around a screen and consistently held many dogs’ attention.
Two dogs admire “Drumstick Park,” a park scene painted by Robert Nicol and placed at canine eye-level.
“Cruising Canines” simulates an open car window with a giant fan wafting favorite canine scents (raw meat and old shoes) through the air.
A dog is captivated with “Catch,” a multimedia installation that simulates a Frisbee bouncing around a screen.
Dog pals posing with the 10-foot wide “Dinnertime Dreams”—filled with dog food shaped balls.
The exhibit’s designer Dominic Wlicox and friend next to one of the exhibit’s meat-inspired sculptures.
It’s a daunting task to create a series of interactive displays for canines to enjoy that are also contemporary works of art worthy of display in a modern art museum. I think Wilcox succeeded, but you can judge for yourself in this video.