Whenever I see stories and emails about mega-adoption events, I always picture the “Crazy Eddie” ad man doing his nutty blow-out-blitz, the-prices-are-insane! shtick (New York, circa 1984). But just as there was a method to Eddie’s contrived madness, there is logic and a track record behind shelters’ “mega” events.
Multi-shelter adoptathons—such as the upcoming ASPCA Mega Match-A-Thon (Washington D.C., March 31–April 1)—work. Pooling marketing dollars and know-how, email lists and support networks, plus incentives like reduced adoption fees and the promise of many adoptable animals in one place, creates a rising tide that can lift all boats.
Maddie’s Matchmaker Adoptathon (June 9 and 10, San Francisco Bay Area) sets a high bar for these collaborations, bouyed by the resources of Maddie’s Fund, which makes donations to participating shelters and rescues for each animal adopted out to the tune of $2 million in 2011.
During the ASPCA Mega Match-A-Thon, animals from seven area shelters will be available at the Washington Animal Rescue League’s headquarters (71 Oglethorpe S,t, NW Washington, D.C.) on March 31 and April, 1 from 11 am to 5 pm. Adoption fees are reduced to $20 for cats and $40 for dogs. The fees will also apply at participating shelters during this event. For details and information on adoption requirements, call 202.726.2556 or visit warl.org/mega.
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This same weekend, the ASPCA is also sponsoring a three-day adoption event in Santa Fe, N.M., with five agencies including the Hispañola Humane Society.
It's great to see the ASPCA helping to spearhead these adoptathons around the country. Is there an multi-rescue adoption event coming to your community? Tell us about it.