Best Super Bowl Ads 2016

Dogs always rule!
By Karen B. London PhD, February 2016, Updated July 2016

Well, the Super Bowl was nearly ruined for me this year. No, I’m not a Carolina Panthers fan, so the fact that they lost is not my issue (although I do feel for them.) The real problem is that there were no Budweiser puppies this year in the commercials. Those ads are always my favorites, and I missed them.

Perhaps I should consider myself lucky, though, because there were some dog commercials that I really loved. I think my favorite was the one featuring Dachshunds. The “Wiener Stampede” shows dogs dressed in hot dog costumes running towards Heinz condiments as we hear the lyric, “I can’t live if living is without you.”

I know it has been criticized for implying that we are going to eat dogs, but I didn’t take it that way. I loved seeing the dogs running, especially because they looked so healthy and energetic. The puppy was beyond adorable, and when one of the dogs runs by looking straight at us, it’s hard to resist. The reunion with the people and the dogs showed real love and joy. In other words, this commercial had a lot of what I look for in canine Super Bowl ads.

I also liked the commercial with dogs trying to outsmart the manager at a grocery store to get themselves some Doritos in “Doritos Dogs.” Though the dogs were tongue flicking and seemed a little anxious, which was unfortunate, I did like the theme of very different dogs working as a team to accomplish their goal.

I’m including in my canine commercial picks Honda’s ad, “A New Truck to Love” even though the sheep are arguably the true stars, singing Queen’s “Somebody to Love.” Since the Border Collie makes several appearances and does some great voice work, I still consider it a dog commercial, and a charming one at that.

Did you have a favorite canine Super Bowl commercial this year, even without an appearance by the Budweiser puppies?

Karen B. London, PhD, is a Certified Applied Animal Behaviorist and Certified Professional Dog Trainer who specializes in working with dogs with serious behavioral problems, including aggression. She is the author of five books on canine training and behavior.