A Collar That Tweets

Barbie makes room for a Mattel-cyberspace-canine mash-up
By Sassafras Lowrey, February 2010

Curious about what your dog is doing all day while you’re at work? Does he or she have a Twitter account? Now, not only can your dog social-network with everyone at the dog park, she can post to Twitter when you're not even home! Sort of. In the fall, toymaker Mattel will launch Puppy Tweets, the company’s first dog toy. As the name indicates, the device allows dogs to mini-blog what’s happening in their lives in 140 characters or less.

Attach the Puppy Tweets tag to your dog’s collar, and her every movement or bark will trigger one of 500 messages—from “I finally caught that tail I’ve been chasing and….OOUUUCHH!” to “I bark because I miss you. There, I said it. Now hurry home”—posted to your dog’s Twitter account.

 

The device (suggested retail, $29.99) is admittedly a little cheesy, but who am I kidding, I totally want one for my dog. Like most dog parents, I’m curious as to what he does all day (I suspect sleep) but still, I imagine it would make the long hours at the office a bit more entertaining if punctuated by his “tweets” over the course of the day, which perhaps is at the root of Mattel’s venture into a world beyond Barbie. 
 

Sassafras Lowrey is a Certified Trick Dog Trainer, and assists with dog agility classes. Sassafras lives in Brooklyn.