Today, actor David Duchovny (The X-Files, Aquarius) launches the “Lick My Face” campaign to support the nonprofit organization, Target Zero. In a new online video, Duchovny’s rescue canine, Brick, devours the actor in licks—whereby for every lick, Duchovny offers to donate at least one dollar to the zero-kill cause (to boost the lick count, peanut butter is applied). Duchovny challenges all of his social media followers, as well as fellow celebrities, ex-wife Tea Leoni and X-Files co-star, Gillian Anderson, to do the same. It’s a playful take on the hugely successive viral Ice Bucket Challenge phenomenon that benefitted ALS a few summers ago.
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All silliness aside, Duchovny is committed to zero-kill and helping shelters meet the challenge. He is an active board member of the Target Zero non-profit and a longtime shelter advocate. “Target Zero is showing a clear path to end the euthanasia of adoptable shelter animals through its proven-to-work mentorship model. We’re currently in ten Fellow Cities, but I’d like us to be in 20, 30, 40 more as quickly as possible to keep saving more and more lives. My hope is this campaign will get the word out far and wide that we're here to help,” enthuses Duchovny.
Co-Founded by social entrepreneur and goodwill activist Tracey Durning, Target Zero provides comprehensive strategies to decrease shelter intake and increase live release rates to achieve the 90+% shelter save rate. Launched in 2013, Target Zero has already gotten two cities to zero; Waco, Texas and Huntsville, Alabama, with Brevard County, Florida set to get there by October 2016. The organization currently works in ten Fellow Cities. “No kill” is defined as 90% or more of cats and dogs getting out of a city’s shelters safely. 10% or less is accounted for by animals that will die from illness regardless of medical treatment and/or large dogs with nonrehabilitative aggression issues.
The challenge is simple and easy, plus fun for the licked and lickee!
Lick My Face Guidelines
- Participants may join the lick-off just by having a smart phone or video camera and enthusiastic four-legged partner.
- A pet friendly substance such as all natural peanut butter may be applied to one’s face to up the donation count (and fun!).
- Participants post their videos to their favorite social media channels: Facebook, Twitter, Instagram, etc
- • With hashtags: #targetzero #lickmyface,
- • Challenge others to join the cause