I don’t feed my dog Pedigree dog food, but I am a huge fan of their ads. I know the company is pushing product, but I admire all the time, attention and high-production effort they give to promoting the adoption of shelter dogs and celebrating mixed-breed pups. Some of their ads are funny and celebratory; others make me weep in my cups (above).
On Friday, the Associated Press reported that the Westminster Kennel Club Dog Show had ended its long-running relationship with Pedigree as a show sponsor. According to several stories, dog show honchos felt the adoption/shelter message and associated images of sad-eyed shelter dogs was too big of a bummer, a little too much reality.
The real bummer is the American Kennel Club’s disconnect from the problem of too many homeless dogs and outrageous euthanasia rates. The Westminster Kennel Club Dog Show doesn’t happen in a vacuum even if organizers might want to pretend it does—and kicking Pedigree to the curb only highlights that reality.