Farmer’s Insurance and the “Mer-Mutts”

Canine Synchronized Swimming Commercial
By Karen B. London PhD, August 2016, Updated November 2017

The Rio Olympics inspired a Farmer’s Insurance commercial featuring dogs enjoying a flooded home. The five dogs play in the water and perform a synchronized swimming routine.

In a related ad, the same water-filled home serves as the venue for a dog diving competition.

Seeing these commercials provides some compensation for the misery that comes from staying up way too late watching the Olympics every night!

screen grab from Hall of Claims: Mer-Mutts

Karen B. London, Ph.D. is a Certified Applied Animal Behaviorist and Certified Professional Dog Trainer who specializes in working with dogs with serious behavioral issues, including aggression. Karen writes the animal column for the Arizona Daily Sun and is an Adjunct Professor in the Department of Biological Sciences at Northern Arizona University. She is the author of six books about canine training and behavior, including her most recent, Treat Everyone Like a Dog: How a Dog Trainer’s World View Can Improve Your Life