On September 8th the vein on my forehead started throbbing. Garmin had posted a video ad on Facebook for its new Delta Smart smartphone-based dog activity tracker that includes an electronic shock feature.
“Your dog wasn’t born with manners,” Garmin wrote. The video showed pictures of a “mail carrier alarmist” Schnauzer, a “blinds shredder” Whippet, and a “counter shark” Border Collie, to set up the point that, with their new device, consumers will be able to use electric shocks to teach their dogs to behave. The video has since received hundreds of scathing comments and has been shared more than 2,000 times.
Though Garmin has been selling e-collars for years, the Delta Smart system has caused a community of dog lovers to speak out in protest. In fact, I created a Change.org petition on Friday to ask Garmin to remove the electric shock feature from the device. As of this morning, the petition has garnered more than 5,000 signatures from across the globe. (I have not received a response from Garmin yet.)
Perhaps it was the Facebook ad that called attention to this controversial topic—it was the first time I had heard that the company sold e-collars. But it might also be because the Delta Smart system pairs electric shocks with an exciting new GPS technology for dogs. Dog guardians without training will have the ability to send electric shocks to their dogs’ necks by a mere tap on their smartphone screen. They may not be aware of the fact that using such collars can have serious repercussions.
Organizations including the American Veterinary Society of Animal Behavior, the Pet Professional Guild and the UK Kennel Club have all spoken out against the use of shock collars, and countries including Germany, Denmark, Sweden, and Austria have banned the use entirely.
“Countless evidence indicates that, rather than speeding up the learning process,” wrote Susan Nilson, Niki Tudge and Angelica Steinker on behalf of the Pet Professional Guild, “electronic stimulation devices slow it down, place great stress on the animal, can result in both short-term and long-term psychology damage, and lead to fearful, anxious and/or aggressive behavior.”
“We believe this device has the potential to cause harm to dogs and should not be recommended by behavior consultants, trainers, or used by members of the public. This is because both Bluetooth and smartphones have the potential to introduce excessive latency. Latency is the delay between inputting something into a system, and the system’s output.”
Will Garmin remove the shock feature from its new product? I’m not so naïve to think that will be an easy sell, but whether it happens or not, at least people are talking about the dangers of shock collars. With each signature to my petition, my forehead vein throbs a little less.