Helping Pups Out of the Dog House

Charlotte ad man applies a little creative thinking to the foreclosure crisis.
By Lisa Wogan, March 2009

If simple necessity is the mother of invention, you gotta believe a crisis like our current sub-prime/banking/global market implosion is going to spark some pretty incredible results. (Think: Octuplets without the nuttiness.) One glimmer comes from Charlotte, N.C., where the proverbial light bulb flashed for Phil Jones, when he read an article about the rising number of pets abandoned to his local shelter due to foreclosures. As art director at Wray Ward, a Charlotte advertising agency, his job is to attract attention and motivate folks to take action. So he installed a large dog house at the shelter hung with a “Foreclosure” banner and a box filled not with listing sheets but dogs available for adoption. It sums up the problem in a glance and then offers a way to help.

On the subject of foreclosures, there’s a little good news mixed in with the climbing unemployment numbers and plunging Dow. According to Foreclosure.com, foreclosures slowed “dramatically” in January. Dropping more than 25 percent to the lowest number since April 2008. This is good news for everyone. Still, at more than 70,000 foreclosures per month, the numbers are very high. Remember, the Humane Society of the United States’ Foreclosure Pets Grant Fund, which supports local shelters and rescue groups working to expand their networks of foster homes, starting pet food pantries, or providing financial assistance for veterinary care.