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Ikea Showcasing Shelter Dogs
Ikea promotes shelter dogs

Now here’s an innovative idea! Ikea and DDB Singapore (an advertising agency) teamed up with animal shelters in Singapore, Save Our Dogs (SOSD) and Animal Lovers League (ALL), to promote animal adoptions. Two IKEA stores feature 26 life-size cardboard cutouts of dogs available for adoption, and they are placed in prominent positions in their furniture showrooms. Each dog has a unique QR code, which will lead interested adopters directly to the adoption site.

 

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Claudia Kawczynska is The Bark's co-founder and Editor-in-Chief.

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