Around 2.2 million couples marry in the U.S. every year. Surveys show that the average amount spent on a wedding is around $35,000, and the average gift carries a $99 to $127 price tag. Now, an increasing number of couples are either requesting charitable giving in lieu of these gifts or adding it as an option to their registries.
As a recent article in the New York Times noted, the trend largely stems from the millennials, “who have a growing awareness that what you do with your whole life should reflect your values.” It also is a great boost for the charities, which get “prominent billing on a couple’s wedding day.”
The Times profiled a couple who credit their rescue dog with bringing them together; they’re asking friends and family to donate to a L.A. no-kill shelter. The article also mentioned a couple who had their dog in their wedding and were able to raise more than $15,000 for the Humane Society of New York.